Children'S Outdoor Shoes And Clothing Products Are In Short Supply.

< p > with the popularity of the Hunan satellite TV star parent reality show, where daddy went, not only did the fire scene, but also the dress of the star baby became the object of imitation.

Especially in the third, fourth phase of the outdoor location in Shapotou, Ningxia, five families built a fully functional outdoor tent, sleeping bags for sleeping at night, and mini outdoor family outfit for Jimmy Lin and his son Kimi, and professional outdoor a target= _blank "href=" http://www.91se91.com/ "shoes" /a ", so that outdoor sports products once again entered the sight of the people.

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< p > < strong > Market: demand is hot and supply and demand are cold. < /strong > < /p >

< p > in "Daddy where to go" in the third phase of the program in Shapotou, Ningxia, the reporters found that the merchandise containing "Dad where to go with the same label" instantly became the hot search word on Taobao, and the commodity has reached thousands of items in a short time.

Many online shopkeepers said that Wang Shiling, everyday, Cindy, stone and others' < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > were asked by buyers. "But the hottest thing is Jimmy Lin and his son's parent-child fitted jacket and outdoor camouflage suit."

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Less than P, lifestyle changes and pursuit of quality of life have made outdoor products a hot topic for sports lovers.

Outdoor products have also developed rapidly in recent years. According to the needs and interests of adult consumers, they have decided to constantly innovate.

With the increase of outdoor sports, especially activities such as mountaineering and so on, it is becoming hotter.

In Quanzhou, it is often seen in the weekend that the old and young are gathered in Qingyuan mountain, Purple Hat Mountain and so on.

However, there is less attention to children's outdoor products in the market.

Many parents want to provide them with a complete set of outdoor equipment for their children's safety, but there are few specialized outdoor stores for children.

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< p > reporter visited the outdoor products area of Xinhua shopping mall, Wanda Department store, Dayang department store and other large shopping malls, and found that all kinds of outdoor stores were available, < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >, shoes, tents, backpacks and so on, but the outdoor products of children's group were not found in Quanzhou.

"Children's money? We didn't sell it here.

Do you have a look at the S code for adults? Can you wear it? "A salesperson of Wanda Department store said that children's products had never been sold in the shop, and their family brands had not done any children's money.

On Taobao, even online shopping, clothing, shoes and other main products remain blank except sleeping bags, kettles and tents.

At present, the demand fever in children's outdoor products market is in stark contrast to the cold supply and demand.

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< p > < strong > trend: the concept began to change < /strong > < /p >.

< p > "in the past, some parents would think that children are in a long period of time. The clothes they buy this year may not be able to wear next year. They spend so much money on clothes every year, which is not cost-effective. But now, with the development of the times, outdoor sports have become a trend. More and more consumers are beginning to ask for the quality and technology of children's outdoor clothing and equipment, just like adults. Children's products are becoming a new consumption hot spot."

Chen Guiyuan, who once served as assistant to the general manager at St. Valentine and camel, said that the added value of children's outdoor products is higher than that of children's sports products. Outdoor products have the functions of ventilation, snow protection, waterproof, mountaineering and so on. Compared with sports shoes and clothing products, consumers are more interested in functional household equipment, which will also lead to considerable sales prospects for children's outdoor brands.

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< p > in Europe and America, Japan and Korea and other countries and regions, family travel has become a reserved track for every holiday.

"On some mountains in South Korea, every weekend is full of people. There are young people, old people and children. Each child has his own set of equipment. From a target=" _blank "href=" http://www.91se91.com/ "> hat > /a > clothes, shoes to water cups, it seems like a professional style, but this is the equipment that every Korean kid will have.

Feng Shiling, the design director of Tian Lun Tian footwear industry, who visits the country two or three times a year, tells reporters that outdoor sports are very popular in Korea. "They pay attention to physical and mental exercises in all directions."

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< p > nowadays, in China, especially in the two or three line cities with slow pace of life, the concept of family outing has gradually become popular among the people. Many adults also start to bring their children when traveling. Outdoor activities are not only a way to exercise, but also a channel for parents to communicate with their children. "Family outing" can not only increase the time spent with children, understand the latest developments of children, and listen to their hearts in the natural environment, but also in this process, many behaviors of parents can directly make children feel that their parents are the best teachers for children, and this has also been well reflected in outdoor sports.

Mr. Ke, who lives in Jinjiang on the south of Wen Ling Road, takes his children to climb Qingyuan mountain every week. He once bought a variety of clothes for his children when he worked outside the Brand Company. "This is really a product with high cost performance."

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< p > < strong > Future: the market with intense competition is less than /strong > /p >

At P outdoor exhibition held in Asia this summer, there has been an independent outdoor store for children.

This trend has been seen in the most professional exhibition. Many people in the industry say that the children's outdoor products market has begun to rise and has been valued in the industry.

Although it is only a sign that children's outdoor products stores are only set up, the number of exhibitors who play family cards is very few, and more and more family outdoor elements are integrated into professional outdoor products.

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< p > in recent years, international adult sports brands such as Nike and Adidas have joined the youth outdoor market. In addition, Quanzhou outdoor outdoor brands such as Saint Valentine, Tianlun, Dunlop and lion faction outdoor have quietly risen.

Children's outdoor competition has already entered the white hot stage with the addition of children's outdoor brands such as card road and small camel. The whole domestic children's products market will be further "heated up" and the competition in the future will be more intense.

Outdoor products, which are already a subdivision of sports products, are now differentiated into a "more sophisticated" outdoor market for children. This means that the outdoor products industry has stepped from "budding" to "puberty", and there will be considerable room for development in the future.

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At present, children's outdoor products are still in short supply in the market. Children's outdoor products will become a new growth point of outdoor segmentation market, especially in Beijing, Shenyang, Harbin and other places. Children's outdoor market has great room for development.

Many people in the industry have revealed that family outdoor has become a trend. Although the major brands have not yet launched children's products, their expansion is already under way, and children's outdoor products have been put on the agenda.

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