Tesco'S Passion For Electricity Has Receded To E Music Network Sales.

< p > < strong > Shanghai "experimental field" < /strong > /p >

< p > in the Tesco China official website, < a href= "http://sjfzxm.com/news/index_f.asp" > online shopping < /a > column is also placed in the obvious position on the front page, the name is "e Tesco".

After clicking, every step of shopping, including shopping tutorials, is placed on the Internet to facilitate consumers who are not familiar with online shopping.

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< p > reporter visited the Tesco online shopping mall, noting that its commodity category covers more than 20 categories, including fresh food, groceries, non groceries, daily necessities, etc.

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< p > regarding price, e Tesco makes it clear that on the day of delivery, the price of online shopping is the same as that of store, including sales promotion.

At present, there are no promotional promotions on the website, but customers can enjoy discounts when paying with payment cards.

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The person in charge of "P" and "a href=" http://sjfzxm.com/news/index_h.asp ">" Tesco "< /a > said that the initial pportation scope initially covered only the inner ring area of Shanghai, and all the goods will be allocated and sent by Tesco Shanghai existing stores.

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< p > however, since September, e Tesco has expanded the scope of distribution.

The latest distribution ranges from Shanghai inner ring to Shanghai inner ring, Changning District, Xuhui District and Minhang District.

Tesco's chief executive said that with the expansion of distribution, Tesco will provide more services to more customers in Gubei, Hongqiao, Xhenzhuang and other regions of Shanghai.

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< p > enlarging the scope of distribution seems to be positive for the initial test results.

According to the data from the Tesco e-business team on the online shopping customers, as of the end of July 2013, the vast majority of customers said they had completely found the products they needed, expressed satisfaction with the quality of their products and services, and gave positive comments to the service staff. 58% of the customers had once again acquired the "e Tesco" in the four weeks after buying the good experience, and became a loyal customer of "e Tesco".

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< p > from the point of view of network layout, Tesco has 23 stores and 14 convenience stores in Shanghai: Tesco Express.

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< p > the online shopping launched by Tesco also pays more attention to services.

For example, Tesco launches "accurate to hour" delivery service, the daily delivery time of Tesco is 10 hours, and every 2 hours is a time period. When consumers choose the delivery time, they can choose a certain period according to their own time, and the dispatcher will deliver the goods at the selected time.

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< p > not only that, in order to enable customers to truly master the initiative of < a href= > http://sjfzxm.com/news/index_c.asp > shopping > /a, Tesco stipulates that customers only need to pay their own merchandise when receiving goods, and the distribution staff can directly accept the returns.

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< p > of course, such distribution service is not free.

After logging in, reporters choose the appointment time according to the Tesco online shopping process. Before the shopping, the reporter can open the appointment period and find that the distribution cost is 15 yuan per time, and there is no discount for full mail.

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< p > < strong > play is the distribution < /strong > < /p >.

< p > in fact, in Shanghai, under the same mode, the more expensive than the distribution of Tesco is the Changyang shop.

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In 2010, Auchan launched an online business for the Changyang store near its headquarters, P.

Zheng Jichang, a senior manager and spokesman of Auchan China development, told reporters that at present, Changyang stores do not receive distribution fees within 3 kilometers, and 3 kilometers away, Auchan has divided 10 regions, and its distribution costs range from 15 yuan to 200 yuan.

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< p > there are people who will try to get free distribution area, but no one in charge area.

Zheng Jichang said frankly, the delivery cost is too high.

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< p > in addition, the online stores in Auchan also include Suzhou south gate shop and Jinji Lake store, but these two stores are Drive shops of Auchan, a new format of Auchan. Customers can only choose products on the Internet, and must go to the store.

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< p > Zheng Jichang said that the situation of Auchan's electricity supplier this year is slightly better than that of the previous two years, but orders are still not many.

He told reporters that in the next few years, Auchan did not intend to extend the online business to other regions.

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< p > in fact, every retail enterprise trying to try electronic commerce has a hard nut to crack.

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< p > take the Tesco electricity supplier, its distribution products include fresh, meat, ice cream and other products that need refrigeration or freezing. For this reason, Tesco said it will use the three compartment temperature controlled delivery vehicle pioneered by China to distribute, strictly control the cold chain distribution process.

"Since e's freight is not limited, customers will tend to come to e shopping, while e Tesco uses the whole cold chain to ensure the freshness of the goods, even at 40 centigrade temperatures to ensure that the ice cream is not melted."

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Not only that, but in order to give customers a better shopping experience, e Tesco has recently played "free freight" adventure game recently. P

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< p > reporters dial e Tesco customer service telephone, customer service told reporters that recently e Tesco launched the "October big price, full 0 freight" activities, that is, as long as e within the scope of Tesco distribution, no matter what customers buy multiple products, each single distribution costs are 0 yuan.

Of course, after the end of the activity, the distribution cost per unit has been restored to 15 yuan.

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< p > reporter asked if he could go to the store himself, customer service said that the current online order distribution products were distributed by Tesco Shanghai warehouse, and customers were not encouraged to shop.

But if customers need to make their own business, they can contact the nearest Tesco store for consultation.

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< p > but how the cost of Tesco is calculated is not mentioned by the responsible person.

Zhuang Shuai, senior expert of China Electronic Commerce Association, told reporters that, like Tesco's electricity supplier, logistics is basically distributed by stores, and professional logistics companies are not looking for professionalism.

Coupled with the limited range of distribution, the amount of consumer purchase is limited, and the consumption of sporadic customers can not offset the cost of distribution.

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