Wang Tiankai: We Need To Focus On Professional Development.

From the 2008 international financial crisis, China's clothing industry has been affected. Now it has been 5 years. It can be said that the past 5 years are the most complex 5 years of China's garment industry development, and also the 5 years facing most problems and difficulties. From the global economic downturn to the adjustment of China's economy, from the slowdown of consumption growth to the increase of comprehensive cost, from the change of industrial elements to the restructuring of competition pattern, China's garment industry has undergone unprecedented tests.

In 2008 ~2013, these 5 years are not only the most complex 5 years in the development of China's clothing industry, but also the 5 fastest years of China's garment industry. Especially in the 11th Five-Year and 12th Five-Year handover, the industry has established the goal of building a strong garment country, promoted industrial transformation and upgrading in an all-round way, has been increasingly clear in terms of industrial development concept and values, and the overall quality has improved significantly, and the brand dominance has been further enhanced. China's garment industry has scored new achievements in connotative development.

　　 Reading data is growing in the test.

Through such a set of data, maybe we can see the past 5 years, China's Clothing industry What has been achieved?

In terms of foreign trade exports, according to customs statistics, the number of garment exports in China has been relatively stable in the past 5 years, but the export volume is increasing. China's clothing exports increased from 119 billion 790 million US dollars in 2008 to US $160 billion 155 million in 2012, a cumulative increase of 33.7%. The proportion of exports to global garment exports increased from 33.1% in 2008 to 37.15% in 2011. The unit price of exports increased from 3.32 US dollars in 2008 to 4.49 US dollars in 2011. The cumulative growth of 35.24% reflects the continuous upgrading of the added value of export products. China has been consolidated and strengthened as the world's largest garment producer and exporter.

In terms of domestic consumption: statistics from the National Bureau of statistics show that the retail sales of garment industry in the above quota industry increased from 377 billion 550 million yuan in 2008 to 977 billion 780 million yuan in 2012, an increase of 158.98%, which is obviously higher than the 83.15% level of the total retail sales of consumer goods nationwide. This not only shows the strong ability of garment enterprises to expand the market, but also reflects the industry's satisfaction with the clothing consumption demand of the masses and the adaptation to the new expectation of a better life.

In terms of investment in the industry: statistics from the National Bureau of statistics show that from 2008 to 2012, the total investment of Enterprises above designated size increased by 21.77%, 17.76%, 32.96%, 42.96% and 15.19% respectively, and maintained a relatively fast growth. These data indicate that the investment in technological transformation of China's garment industry is constantly increasing, and the proportion of investment in the central and western regions has increased rapidly. This also reflects the continuous development of connotative development and regional layout of the industry.

In terms of enterprise efficiency: statistics from the National Bureau of statistics show that from 2008 ~2012, the total profit of Enterprises above designated size increased by 13.02%, 21.31%, 35.81%, 33.18% and 10.16% respectively, and the economic operation indicators of the industry improved significantly, and the quality of the operation of the industry was further improved.

It is easy to see that in the past 5 years, in the face of international and domestic complex and changeable economic environment and increasingly fierce market competition, China's garment industry has maintained two market stimulating growth, the pace of value innovation is accelerating, and the transformation and upgrading of China's garment industry is speeding up.

　　 Look at the situation in the adjustment to promote

"Under the influence of the financial crisis, under the circumstances of great adjustment, Textile and clothing Significant contributions are still made. This contribution is hard won, that is to say, the structural adjustment of our clothing and textile industry is constantly advancing and has achieved results. Du Yuzhou, honorary president of China Fashion Association, said.

In the work report of the Fifth Council of the Chinese clothing association, Chen Dapeng, executive vice president of the China clothing association, further elaborated the new trend of innovation and development in China's garment industry during this period of comprehensive transformation.

The ability to innovate is constantly improving, and the system of inheritance and innovation is improving day by day. In terms of product innovation, enterprises constantly understand the market, study consumer demand changes, and strengthen fashion originality.

The industrial structure has been speeded up and the quality of industry has improved significantly. The industrial layout is constantly optimized. From the eastern coast to the central and western regions, from China to the emerging economies, clothing enterprises allocate new resources according to the principle of market allocation of resources, and realize the internationalization of industrial elements.

The level of science and technology has been greatly improved and the pace of integration of the two technologies has been quickened. New technology, new commonweal and new materials are commonly used, the technological innovation system is constantly improving, and garment production and processing are developing towards intellectualization and modularization. At the same time, information technology has been widely applied in the entire industrial chain, reducing operating costs and improving the ability to respond quickly.

The brand image is gradually rich, and the brand connotation is more and more full. Brand culture has gradually increased, and the clothing brand groups with Chinese characteristics have basically formed. A number of Chinese original brands show the creativity of China's apparel industry on the international stage, and Chinese clothing brands have gradually gained recognition from the world.

International integration has achieved new breakthroughs and international operations are moving towards new heights. In the view of globalization, enterprises actively grafted international high-quality resources and realized the integration of all kinds of intellectual resources. More and more independent brands have enhanced brand awareness and gained a certain market share.

　　 Changing trends in development

In Chen Dapeng's view, in the next 5 years or even longer time, the recovery and development of the world economy is still full of uncertainty and instability, and all kinds of contradictions are still outstanding. In particular, with the acceleration of globalization and information technology, industrial resources will be further reconfigured worldwide. The new industrial revolution represented by new technologies, new energy and new materials will be launched in an all-round way, and the sustained and stable development of China's economy will bring new opportunities to China's garment industry. Based on China's GDP growth of 7.5% in the future, it is estimated that the annual growth rate of China's garment industry will be over 10% in the future. This is an important support for the future development of China's garment industry, and is also an important condition for "strong nation building".

" China Apparel Association In the Fifth Council's work report, it is pointed out that in the coming period, the development of China's clothing industry will show the following trends.

We must vigorously readjust the industrial structure and integrate into the new international pattern. We should further accelerate the pace of industrial transformation, form a more reasonable industrial structure in a more international perspective, strengthen domestic marketing channels, actively build new international channels, diversify the formats, and make excellent brands become leaders of international industrial value chains, so as to achieve a new international pattern.

Promote continuous innovation of industries, and comprehensively enhance endogenous new impetus. We should actively seek new paths for development and constantly improve the industry innovation system, especially with the theme of business model innovation, strengthen fine management and make profit model innovation.

Actively cultivate brand growth, and comprehensively highlight the brand new value. We should strive to create a suitable operation system for the brand, innovate cultural values, optimize brand ecology, greatly improve the contribution rate of brands, strive to strengthen the relationship between consumers and consumers, create service brand with full service, create value growth points, and comprehensively enhance the competitiveness of Chinese clothing brands.

We should actively promote scientific and technological progress and raise the new level of science and technology in an all-round way. We should strengthen basic research such as standardization in garment field, and carry out research on frontier technologies such as manufacturing technology, equipment and new materials, so as to provide scientific basis and driving force for sustainable development of the industry.

We should strengthen the strategy of talents and comprehensively enhance the new advantages of talents. In the process of Chinese garment enterprises heading for the high-end value chain, we must first establish the concept of talents and talent culture, and form an atmosphere of respecting talents. Secondly, we should pay attention to the introduction and cultivation of talents and create a harmonious environment for enterprises. More importantly, enterprises should improve the "stage" mechanism, the pay mechanism, the "horse racing" mechanism and the "Echelon" mechanism, so as to provide a good platform and environment for the development of talents.

Carry forward the spirit of Chinese culture and enhance the ability of new values comprehensively. The construction of clothing culture should rely on Chinese culture, seek innovative points from the aspects of humanistic care, fashion creativity, brand guidance and so on, endow more non-material culture and creativity, penetrate Chinese philosophy and highlight Chinese aesthetics. At the same time, we should learn from the advanced experience of international brands and carry out inclusive innovation in multiculturalism so as to establish cultural self.

We should strengthen the construction of social responsibility and create a new image of the industry in an all-round way. Enterprises should be responsible for the environment and set up the industry and management ideas of energy conservation and environmental protection. Respecting the consumption demand of nature and industry, taking the road of green innovation, shaping the new international image of our garment industry.

"In this era of upheaval and globalization, some changes must be made, and this change is not just an enterprise. In the past 5 years of practice, we have come to realize that persistence, concentration and professionality are fundamental to the healthy and sustainable development of Chinese garment enterprises and the hope of our industry. " Wang Tiankai, President of China clothing association, said, "grasping and changing is the way to enter this stage of development. In the future development, although the external situation and environment are still complex and changeable, we need to unify our ideological understanding of some important issues in the development of the industry.