China's First Camp Culture Festival

A few days ago, China's first camp was held. Camp skin The Cultural Festival is held in Daying Town, Zaoqiang County, Hebei. Compared with previous years, it showed that the number of buyers and purchasers increased and the scope of exhibition expanded further.

The number of buyers at home and abroad has increased significantly. More than 500 businessmen from Russia, South Korea, Japan, Denmark, New Zealand and Finland and more than 15000 buyers, suppliers and professional buyers from more than 20 provinces and autonomous regions such as Beijing, Shanghai, Guangdong, Sichuan, Inner Mongolia, Liaoning, Zhejiang, Shandong, Heilongjiang and so on have gathered in the camp. The Fair attracted more than 100 well-known brands and enterprises such as Bosideng, Yalu, Shulan, Mmonu and Bejing Wang to attend the exhibition. More than 10 fur and professional market groups such as Russia's blue house, Greenwood and Beijing Yabo road participated in the exhibition. Professional businessmen from more than 30 regions such as Suifenhe, Suning, Xinji and Haining came to exchange information and discuss fur and clothing purchases and sales.

　　 Fur industry No blind expansion

China Da Ying International Leather and fur The fair has been successfully held for 21 sessions since 1992. Last year, the fair turnover exceeded 2 billion yuan, and foreign exchange earning more than 500 million US dollars. It has become an important platform for China fur clothing and clothing to go to the world, which has greatly promoted the rapid development of county economy. This trade fair follows the consistent purpose of "professionalism, internationalization, branding and fashion". It takes "Qiu Tong world and dream beauty world" as its theme, and brings together many famous fur and leather enterprises at home and abroad.

This event is hosted by the Hebei Provincial People's government, China Light Industry Federation, China Leather Association, the Hebei Committee of the China Council for the promotion of trade, Hengshui Municipal People's government, and Zaoqiang County People's government. The International Fur Association, Hongkong Fur Association, China Livestock Products Circulation Association, China Leather Association fur Specialized Committee, Hebei business hall jointly organised the event.

Leaders at various levels and foreign businessmen attended the opening ceremony, and watched the fur culture exhibition, the fur production, the world fur products exhibition and the leather historical culture exhibition. They attended the signing ceremony of the Fur Trade Promotion Association and the project, and the opening ceremony of the international fur city mall. Invest 12 billion 800 million yuan to build the largest fur industry base in China, Daying international fur city, will become the most dominant fur distributing hub in the country. In the exhibition of leather culture in this event, the host briefed the participants on the status of the National Geographic Indication Products of the fur camp, and the traditional production techniques of the fur camp were awarded the "provincial intangible cultural heritage" plaque issued by the Hebei provincial cultural department. 20 enterprises, such as Li Li Zi, Qiu Jiayi, Hongkong golden mink and so on, won the "integrity shop" plaque issued by the China Livestock Products Circulation Association. The leaders of the Hebei provincial inspection and Quarantine Bureau unveiled the national fur inspection key laboratory. In addition, they also broadcast a series of 30 series TV series "Qiu Du" under the winter snow.

The scope of this fair will further expand, including fur clothing, textile scarves, hair collar cap, leather, mattress, fur crafts, shearing products, covering all fields of fur products. Zaoqiang county aims at building fur design, production, processing, display, trading, quarantine inspection and tourist shopping centers in China. Compared with previous years, this trade fair will pay more attention to the development of green economy and the development of fur industry.

Whether the price of fur will increase this year will have a certain impact on the operation of enterprises. Reporters interviewed some enterprises participating in the fair with this question. "Fur industry can not be blind expansion, the price is rising now, we do not live well in fur clothing enterprises. The domestic fox fur was originally 200~400 yuan, now it is 400 yuan to 600 yuan. The price of imported fox fur is around 1000 yuan, which is now 2 times the original price. The price of raccoon skin last year was about 300 yuan, and this year doubled, six hundred or seven hundred yuan. Zhang Baoling, general manager of Hebei Daying Ling Yan fur company, told reporters that the price increase had a slight impact on the sales of fur clothing. But Zhang Bao Ling said: "although fur prices have some impact on us, I am very confident about the fur market."

Jiao Liantao, general manager of marine fur, told reporters: "this year the situation is not good, sales fell by 40% to 50%. We mainly use Fox and raccoon fur to make caps and hair collar, make wool balls with Fox, raccoon fur and rabbit hair, and weave garments and scarves. Now let's wait a moment to see if the price is stable, and we want to wait until the end of the year. Jiao Liantao added: "for example, the price of raccoon skin was three hundred or four hundred yuan in the first half of last year, and it was six hundred or seven hundred yuan in the second half of the year. The price is rising and the cost is high. Some enterprises will reduce the amount of fur and replace it with Australian wool and artificial wool.

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"Our company has little impact on the price of fur, because we are middle and high-end, customers are high-income consumers, and they are less concerned about prices." Assistant Fan Gang Qi, chairman of Beijing Simon International Fashion Co., Ltd.

　　 Wool collar cap accounts for 90% of the domestic market share.

"The world's fur looks at China, and China's fur ranks big." Daying Town, known as "the world's fur capital", is one of the birthplaces of fur processing industry in China. Fur industry has a long history. It has been selected as the top 500 small towns in China, the national and provincial comprehensive reform pilot towns, the fur industry base of China, and the first city of fur products and accessories in China. According to legend, the technique of making fur is invented by the Shang Dynasty prime minister than when he was in the camp. He has been developing for more than 3000 years. In the Ming Dynasty, Zheng He went to the western world and entered the European upper class with "soft skin, good fur and harmonious color." During the period of Daoguang in the Qing Dynasty, merchants from more than 10 countries such as the United Kingdom, Russia and Japan began to set up warehouses in big battalion.

As a characteristic traditional industry in Zaoqiang, the fur industry has huge production groups and outstanding production capacity. It has become the most complete, most innovative and most potential fur processing, production and distribution base at home and abroad. At present, the county has fur processing enterprises and 1.4 stalls, more than 100 fur and professional villages, nearly 10000 specialized households, more than 2000 fixed stores, more than 8000 mobile and fixed stalls, covering more than 2000 varieties of raw materials including raw skins, cooked leather, fur clothing, fur accessories, shearing, and crafts. Among them, the production and sales of fur knitted products and mats ranked the first in the country. The rabbit skin mattress accounted for more than 80% of the market share of the world. Besides selling to Guangzhou, Shenzhen and Hongkong, and other places, it sold to Korea, Japan and other countries. The wool collar cap accounted for 90% of the domestic market share and sold to the major garment production bases and garment accessories market in the country.

After years of development, the fur industry in Zaoqiang has been formed as the center of the big camp. It has radiated to more than 500 villages in 5 cities and counties around the world. It has 150 thousand employees, an annual output value of 7 billion yuan, an annual export sales of US $700 million, and a large economic circle spanning two provinces, 3 cities and 5 counties. It has become the most complete and potential distributing base for fur production, processing and sales in China.

A large number of famous fur products brands have risen rapidly, and more than 20 fur clothing brands including Asian marten, French leopard king and Arctic queen have become famous brands both at home and abroad. More than 20 companies have been awarded the leather logo of China Leather Association. Tai camp is also the main base for export of fur garments. Its products are mainly exported to more than 20 countries and regions such as Russia, Japan and the United States. Fur clothing of the Sino Russian border trade market in Beijing, such as Ya Po Road, Heilongjiang, Heihe and Suifenhe, is 80% from the big camp. In the fur market of Lanlou and Sadavo in Moscow, the fur market occupied 70% of the market.

The marketing network of Ying PI can be described as everywhere in the world. The development of large scale fur processing industry not only enhanced the local economic strength, but also promoted the economic development of the surrounding areas, and nurtured a large number of professional and technical personnel. At the same time, as the largest base for exporting to Russia, Tai camp has more than 500 stalls in Moscow, with more than 1000 salesmen, 50 offices in Korea and Japan, and more than 3000 domestic sales organizations in Zhejiang, Fujian, Heilongjiang and Liaoning provinces, and has established a nationwide marketing network.

　　 From decentralized and disorderly operation to intensive transformation

Zaoqiang County vigorously cultivate brand enterprises and famous brand products. At present, the "golden emperor" mink brand fur clothing has been selected as the ten largest brand of mink garments in China, and the county has 283 registered trademarks, including 15 famous brand products at the provincial level. At the same time, the county took the technological content of the leather industry as the starting point, increased investment in science and technology innovation, issued a number of preferential policies, guided enterprises to aim at new and high technology, increased investment in technological transformation, and invited many internationally renowned Qiu Ye entrepreneurs to teach, and supported and guided more than 30 enterprises, such as Feng Dong, Ju Hong and Hao Feng, to establish technical cooperation relations with more than 60 famous domestic clothing professional institutions, research institutes and large companies. At present, more than 40 new technologies and new achievements have been introduced, more than 30 enterprises have set up scientific research institutions, and about 10000000 yuan fur trading platform has also been put into operation during last year's fair.

Zaoqiang county also organizes the batches of enterprises to go to Russia and Poland to conduct international market research every year, to rush to the international market, and to get timely information on Qiu clothing information such as the Moscow Greenwood International Trade Center, Cheel Guizo Wo International Mall, Liubu lino wholesale market and other foreign markets, and carry out negotiations, consultation and cooperation matters, and expand the radiation and market share of the battalion. By integrating with the international market, the fur products of the camp have shown the characteristics of "professionalization, internationalization, branding and fashion". 90% of the leather products have their own brands, and a series of national and international well-known brands, such as Mulan Jude, Arctic queen, snow Sidan, purple LAN Yi and seven se, have fully demonstrated the new technology, new technology and new style of the fur products.