Korea'S Online Shopping Fashion Brand Rising Rapidly

When the online store has just started, many people will think: when online transactions, the two sides do not meet each other, and buy goods that can only be seen by pictures but can not be seen with their own eyes. Therefore, sellers of online stores tend to be shoddy and fake. Not only do consumers have this idea, but even some online sellers are lucky to think that if people sell goods, they will not return them as long as they are not too bad, because they will also have to pay the postage (PS: quite a few people do not pay attention to the freight insurance). Under such a psychological effect of "one hammer deal", some online stores have never been able to grow bigger.

However, South Korea Online clothing Brand attaches great importance to brand building, from design, material selection, workmanship and so on to invest a lot of manpower, material resources and capital, and its brand operation is no less important than the clothing brand of the physical store. The sincere payment of Korean online clothing brand has gradually gained the recognition of online shopping consumers, so its brand influence is getting bigger and stronger, and it is directly under the line of the famous solid fashion brand. After the online clothing brand is bigger, it is not satisfied with the online market, but also begins to shop in the field of solid business and challenges the brand of solid clothing. Besides, some online apparel brands are also entering the overseas market with the momentum of rapid development.

The Korean Times published in November 15th the article on the rise of online apparel brands and the challenge of offline clothing brands:

Nowadays, online fashion brands have become a dark horse in the retail field. They are developing rapidly and are challenging the status of well-known fashion brands.

Insiders say that more and more consumers are attracted by the quality and price of online clothing. An online male clothing brand. Designer "Some newly created clothing brands and even the entire online apparel industry are constantly improving the quality of clothing products, and they are increasingly understanding the trend of the market and the needs of consumers."

In recent years, the popularity of online clothing brands Mamagari and Vivastudio has become more and more popular. Among young consumers aged more than 20 and more than 30, there are more fans. The manufacturers of Mamagari and Vivastudio say that all garments are made by their own production teams, and the materials are carefully selected. clothes The quality is very good.

Kim Jong-suk, a 20 year old student, said: "my friends and I are now fans of online clothing brands. These online costumes are of excellent design and reasonable price. I used to have a stereotype that the quality of clothes on the Internet is certainly not very good and is easy to wear out. However, in fact, this is not the case. Nowadays, the quality of online clothing is getting better and better. There is an online clothing brand called "The T-Shirt Museum", which is my favorite online clothing brand, and its design is very beautiful, and it fits well.

Some online clothing brands in South Korea began to penetrate online and made a series of success. Not only that, they also expanded to overseas markets, such as China. Men's casual wear brand Brownbreath and Covernat are now developing online and offline businesses, and have achieved good results.

some Fashion Designer "Korea has tens of thousands of online clothing brands and sells similar clothing, which makes consumers feel dull and selective. Nowadays, some online apparel brands have realized this, so invest more in design and material selection. Under the guidance of this business strategy, the quality and style of online clothing are getting better and better, so that some clothes are sold out online. Consumers are slowly changing their views, and feel that online clothing brands can now be compared with the products of well-known physical clothing stores under the line.

The success mode of men's clothing is almost the same, and the popularity of online women's wear brands is getting higher and higher. Some women's wear brands sell well online, and are beginning to penetrate into large department stores.

The online women's wear brand Magjay, founded in 2009, has penetrated into the real world and has opened 9 stores in the central and southern parts of Seoul. The company's products are mainly for female employees of working-class, so its main product is office dress, and also produces some casual dress.

Industry experts say that the main consumer groups of online women's clothing brands are young women aged more than 20 and more than 30. These online clothing brands display unique design styles that cater to the dress requirements in everyday leisure and office environments. In addition, online clothing prices are relatively low, which are important reasons for their success.

Nowadays, more and more wage earners are buying clothes on the Internet. They expect to find some unique styles of clothes on the Internet, so that they can gain some surprises.

At present, there are still many clothing stores selling low-quality clothing on the Internet, but online shoppers will not be easy to get hooked, because the prices of these clothes are very low. Online shoppers are always careful to compare designs, fabrics and prices.

The rise of Korean online apparel brands is not a case in point. There are similar examples in China, such as the Korean brand clothing house (wholly owned brand), which is wholly owned by Agel Ecommerce Ltd in Shandong. The brand of Han Du Yi house was founded in 2008, focusing on the operation of Internet fashion brand. After several years of development, it has grown into a first-rate fashion brand. It has 6 sub brands. In this year's double eleven sales promotion campaign, Han Du clothing house took the lead and achieved a lot of success. Its sales volume was 100 million yuan. In addition, Yin man and artka aka are also well-known online fashion brands.