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Dongguan Shoe Machine Industry Breaks Through To Break Through And Embrace International Brand

2013/11/26 13:26:00 45

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Dongguan Shoe Machine Dongguan Houjie Shoe Machine Industry Oasis Shoe Industry Ming Ling Co.Ltd.

foreign orders are made in Dongguan. This is the pace of everyone's habit. But in Dongguan Houjie of Guangdong Province, there appears the "opposite" sound. The shoe-making enterprises are developing and designing locally, and then they are sent to Italy, Germany, etc. for proofing and manufacturing. The equipment produced in this way is not only of high quality, but also has an advantage over the previous year, some of which are 4 cheaper. 
 < Guangdong a href= > http://sjfzxm.com/news/index_f.asp > Dongguan shoe machine < /a > Zhao Weiping, Secretary General of the chamber of Commerce, said that the shoe manufacturing industry crisis is precisely the business opportunity of shoemaking industry. In recent years, the shoe machine industry has taken the main direction of saving manpower, automation and intellectualization, creating new strength and speed not only surpassing Wenzhou, but also catching up with Italy and so on, triggering the reshuffle of the world shoe machine industry. The strong breakout of the shoe machine industry has also benefited the Houjie shoe industry. It only needs 6 people for 10 people, which greatly relieves the recruitment problem. 
 technology advance: 
 foreign orders are placed on Dongguan brand .
 Zhao Weiping remembers clearly that more than 10 years ago, Dongguan was selling products from Italy, Germany and Taiwan of China, and private enterprises struggled at the low end of second-hand machinery "living". The turning point appeared at the moment of the financial crisis. < a href= "http://sjfzxm.com/news/index_f.asp" > footwear industry < /a > recruitment difficulties and labor costs increased rapidly, forcing the shoe machine industry of Houjie to break out a great momentum of innovation, in order to save manpower, automation and intelligence as the main direction of attack, and speed up the research and development of shoe machine products. Among them, the private enterprises took the lead. The innovation strength and speed not only surpassed the two old rivals of Wenzhou and Jinjiang, but also jumped in front of Italy and Taiwan shoes machine industry in China, and triggered the reshuffle of the world shoe machine industry. 
 at present, < a href= "http://sjfzxm.com/news/index_f.asp" > Houjie Town < /a > the shoe machine industry has been granted more than 100 patents each year, and many innovative products and patent technologies are not only in the forefront of the domestic industry, but also the world's leading companies. If the technology and price have been monopolized by a foreign company for a long time, the two-color double needle sewing machine technology, which is newly developed by the name Ling Industrial Automation Technology Co., Ltd., is not only of high quality but also of a low price of 4. As soon as it was launched, it became popular at home and abroad. For this reason, Ming Ling plans to apply for world patents. 
 reporter understands that < a href= "http://sjfzxm.com/news/index_f.asp" > name Ling company < /a > many products are developed independently, but most parts are imported. Relative to the name of the rhombus is constrained by the cost of a few outward processing, Lu Xin shoe machine's pace is bigger, the company's newly developed shoe machine, usually in the thick Street Development and design, and then sent to Italy, Germany to open mold proofing, production parts, raw materials procurement, and then assembled in thick street, and the production of some non core components. The reason for the selection of outward processing is mainly due to the fact that some domestic civil metal processing technologies and the quality of metal materials can not meet the requirements of high quality footwear products. 
 < < a href= > http://sjfzxm.com/news/index_f.asp > > shoe machine Innovation < /a > do not need sophisticated high-tech, but it is very hard to think of people without thinking, mechanically automation and intelligence to replace manual operation skillfully. Zhao Weiping said, it can be said that the product development and design in Houjie, and the production of spare parts in Italy and Germany have made the shoe machine industry enter the headquarters economy stage. A group of enterprises named Ling, Lu Xin, Cheng Feng and you Li have become famous enterprises and innovative leaders in the industry. 
 headache is imitated: .
 hold together to start the collective brand /p >
 the shoe machine enterprises that have successively acquired technology are not without headache. Especially the protection of products, Lu Xin shoe machine is distressed by the fact that products are often imitated. "Patent application can only protect itself from being accused by others, but it can not control simple imitation. People can apply for a patent by slightly modifying some function." Lu Xin shoe machine responsible person said, how to protect "the fruit of innovation is not so quickly picked by others" has become a common problem of local shoe machine industry, and breaking the "magic spell" weapon, many shoe machine enterprises have chosen the "brand". 
 unlike outside imagination, more than 70% of shoe enterprises in Houjie Town have their own brands. But because of the < a href= "http://sjfzxm.com/news/index_f.asp" > shoes machine < /a > enterprises are mostly small and medium-sized enterprises. Most of the past brand building relies on word of mouth among customers. Therefore, although many shoe brands are already production equipment suppliers of Adidas, Nike and other international footwear giants, brand awareness is not loud. To this end, Dongguan shoe machine chamber of Commerce Union member enterprises made an innovative decision - to start the thick street shoe machine collective brand. 
 at present, the chamber of Commerce has successfully set up a shoe machine exhibition center, which will display the newly developed equipment of the more than 30 representative enterprises, and create a brand building plateau with the help of trade associations resources, attracting large numbers of professional purchasers from home and abroad to visit the procurement, and has achieved initial results. According to Wang Jingwen, President of the chamber of Commerce, the chamber of Commerce will also organize enterprises to go to Indonesia, Vietnam, Kampuchea and other countries and regions, and to develop the international market by copying and displaying the center. 
 in addition, exhibitors and franchised stores have become the two new trump cards of many enterprises. With the automation and intellectualization of the shoe making industry, this year's shoe machine enterprises have been exhibiting frequently in Shanghai, Guangzhou, Wenzhou, Fujian and Chengdu. In order to win the chase, consolidate and expand the "territory", Lu Xin shoes machine and other enterprises have opened stores in these cities, and sent services to "doorstep". 
 industry benefit: 
 new equipment saves 4 to artificial {page_break} /p >
 the rapid development of shoemaking industry is also a great help to the spanformation of local shoe industry. Wang Zhuoliang, Secretary General of Dongguan leather and Footwear Association, is very optimistic about the promotion of shoemaking industry. < < a href= "http://sjfzxm.com/news/index_f.asp > > thick street shoe machine < /a > has been able to meet the needs of the international first-line brand to produce high-grade shoes, and has a high performance price ratio, breaking the past need to import shoe machine. At present, a lot of shoemaking enterprises in the town have begun to collect materials locally, intensify the "small guns for cannon", and solve the problems of recruitment difficulty and labor cost rising by mechanical automation and intellectualization, especially some large shoe factories are very enthusiastic in this respect. 
 the most intense reaction is large manufacturing enterprises. In Dongguan Houjie, the oasis shoe industry is definitely a big user. Its oasis and greenyang factories have more than 1.7 employees. "If we do not use mechanization, we will need more manpower," the oasis shoe industry official said. For example, in the past many processes needed 10 people, and now the new equipment will take up to 6 people at most. It is reported that oasis also encountered labor shortage, and as a foundry enterprise, it is very sensitive to cost changes. For this reason, the oasis shoe industry has changed the production equipment many times, which not only improves the production efficiency, reduces the labor cost, but also reduces the labor intensity and effectively reduces the turnover of personnel. This year, the a href= "http://sjfzxm.com/news/index_f.asp" > oasis shoe industry < /a > orders are very abundant, has been scheduled for next June, is now full horsepower started. 
 the cross day shoe industry has spent 2 million 500 thousand yuan this year. It has updated the cutting machines, production lines, pre state machines, adding machines and setting machines. "The new equipment not only saves manpower, but also optimizes the appearance and stereotype of shoes, so as to enhance comfort and make our products more popular in the market." The relevant person in charge of the company said that cross day is also a full horsepower start since the beginning of this year. The monthly output has increased from the original 6-7 to 8-10, and the total capacity has increased by 25%-30%. 
 in addition to taking mechanized breakthroughs and employing overseas enterprises, many enterprises have processed each other and borrowed the equipment and manpower of the other side to spend the orders flourishing and off-season.