Zhou Chengjian: We Want To Win In Supply Chain And Marketing.

< p > learning to make a brand is just the beginning and needs to be changed to fine management.

For Metersbonwe, I hope to make a pition towards this road.

How do I do it? I think: first, ensure that a href= "http://www.91se91.com/pioneer/" > supply chain < /a > accuracy; two is to enhance the performance of the terminal.

If Metersbonwe does well, I believe there will be more chances for success in the future.

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< p > < strong > supply chain, acceleration < /strong > /p >

< p > with the acceleration of the success and expansion of international fashion fast fashion brands such as ZARA, H&M, C&A, GAP and UNIQLO, Metersbonwe has paid a great price to fight against their attacks.

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< p > the ME&CITY we launched was once regarded as a failure case by the outside world, but now the ME&CITY has also changed, slowly becoming orderly development.

We are learning rivals in competition, and we are also finding our own advantages.

If we look at the three major technologies of clothing color, style, and plate technology, although we have a gap in terms of color control and style innovation with international fashion fast fashion brands, we believe that we know more about Chinese consumers in print technology.

In addition, in the competition with international rivals, we gradually realize that the real battlefield is in the supply chain and < a href= "http://www.91se91.com/pioneer/" > marketing < /a >.

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< p > first talk about supply chain integration.

The fast selling industry of clothing is 5 times faster and 10 times faster than that of apple.

Therefore, within the company, I strive to achieve a weekly listing in the supply chain management, that is, there are different series of listings every week, and different series are eliminated.

Why do I launch such a strategy? Because, according to the current trend of consumers' new and loathing, fashion trends or a series of products will also last for two weeks or at most for a quarter. Therefore, the supply chain must be adjusted for < a href= "http://www.91se91.com/pioneer/ > to market < /a >.

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< p > < strong > > online > /strong > /p >

< p > the second challenge is marketing development.

We stepped into e-commerce in 2010, and the "state purchase network" was also a subversion of the traditional model. We did not know how to move from the line to the line.

But judging from the big trend, we have made no mistakes in strategy, because consumers are more and more inclined to online shopping.

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< p > although in order not to affect the performance of listed companies, we temporarily divestiture the "state purchase network", but it is still the group's < a href= "http://www.91se91.com/pioneer/" > strategic chessmen < /a >, we hope it can explore the success mode.

Why do we still value this asset? It's easy for you to ask consumers what changes the Internet has brought to him. You know that this is a battleground that clothing companies can not avoid.

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It's really a big challenge to understand the Internet thing, because the Internet has subverted our inherent patterns. P

From the traditional mode, consumers used to be three goods, but on the Internet and even mobile Internet, consumers are more than 10000, making it easier to make choices.

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< p > I see many traditional manufacturers complain that the Internet has destroyed them. On the contrary, I think the Internet should be the gospel of branding.

In the past, the extensive and quick way to enjoy the bonus era seems to have been overturned, but at the same time, it is a new opportunity.

I believe that, although in the short term, traditional enterprises need to change their business models, there is a lot of pain. But as long as the brand is done well, a better relationship can be established with consumers, and it will be easier for the "a href=" http://www.91se91.com/pioneer/ "brand" /a to go global.

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