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    Dialogue Wang Tiankai: Learning Hard And Gathering Strength

    2013/11/28 8:21:00 16

    Consumer DemandIndustry ChainDomestic Demand MarketMarketing Mode

    < p > the sixth session of the Council has shouldered the important responsibility of China's garment industry in the important period of building a strong garment country. We need to be confident and down-to-earth to carry out the work.

    < /p >


    < p > first of all, I would like to thank you very much for your trust in me and recommend and elect me as the president of the Sixth Council.

    Although I am very clear about myself, there is a great deal of difference between the development of China's garment industry and the recognition and grasp of the key issues in the crucial period of China's clothing industry.

    < /p >


    < p > today the Chinese garment industry is in a changing era.

    This is not just because our low cost advantage of price is disappearing, not only because after the global financial crisis, however, the "a href=" http://www.91se91.com/pioneer/ "overseas market < /a" is still full of uncertainty.

    It is the consumption demand that Chinese clothing industry is facing, including the way of consumption, and the pace of business change associated with it is faster than ever.

    < /p >


    < p > in this era of upheaval and globalization, we need to make some changes.

    This is not just an enterprise, it should also include our association and government.

    For our association, it is crucial to pay close attention to the effective development of the industry and provide valuable services.

    < /p >


    < p >, therefore, for myself, the primary task is to study hard, carry out in-depth investigation and research, accurately grasp the development trend of the industry, and discuss with all of you, and solve the key contradictions in the pformation and development of the industry.

    < /p >


    < p > President Chen Dapeng has made a very comprehensive report. Mr. Du Yuzhou has made a serious analysis and evaluation of the achievements made by China's clothing industry after the financial crisis.

    < /p >


    In the past five years, China's garment industry has entered the global financial crisis. It has already faced the pressure of insufficient market demand and rising cost of production factors. After the joint efforts of the whole industry, P has achieved excellent results.

    In particular, we are very happy today to see that a number of excellent enterprises are going against the trend, and the pace is becoming more and more solid.

    < /p >


    < p > from this five year practice, we should be very deeply aware that persistence, concentration and professionality are the basis for healthy and sustainable development of Chinese garment enterprises.

    It is also the hope of our industry.

    In the future development, the external situation and environment are still complex and changeable. We need to further unify our thinking and understand some important issues in the development of the industry.

    < /p >


    < p > I have two basic understandings. First, if there is a complete industrial chain, the Chinese garment industry will have a stronger international competitive advantage.

    Through full market competition, China has formed the mechanism of < a href= "http://www.91se91.com/pioneer/" > survival of the fittest < /a >, and has produced a number of excellent enterprises and entrepreneurs.

    The development of China's garment industry is still promising.

    < /p >


    Less than P > in the next five to ten years, domestic demand, urbanization and reform and opening up will bring new impetus to the industry.

    The eighteen Party of the party has determined that by 2020, the grand goal of building a well-off society in an all-round way, with the increase of per capita income and the promotion of urbanization, will stimulate the development of domestic demand in the garment industry.

    The apparel industry will continue to play its role in booming the market.

    The important role of expanding exports and serving agriculture, rural areas and farmers.

    To make China's dream of achieving prosperity and prosperity, and people's happiness, we make greater historic contributions.

    < /p >


    < p > at the same time, China's garment industry has a complete "a href=" http://www.91se91.com/pioneer/ "industrial chain < /a", which provides a solid foundation for the sustainable development of Chinese clothing industry.

    China's industrial competition is not the competition between the individual industries, but the competition of the whole industry chain.

    The complete industrial chain is not only reflected in the allocation of resources, but also in the cooperation and development of industrial chain. In the development of science and technology, brand construction, and other aspects, more and more attention is paid to the synergy of industrial chain.

    < /p >


    < p > we should also see that the international competitive advantage of China's garment industry is still clear.

    After the global financial crisis, despite the loss of orders for low-grade products in China's apparel industry, the proportion of exports accounted for the global export volume increased.

    China's textile exports accounted for the proportion of the world, from 15.61% in 2011 to 36.3% in 2012, an average annual increase of 1.5% percentage points.

    < /p >


    < p > China's clothing industry is the first to enter the market and the most competitive industry.

    In the full competition, the mechanism of "survival of the fittest" has been formed, and a number of excellent enterprises and entrepreneurs have been established. This is the most important driving force and wealth for the future pformation and development of China's garment industry.

    It should be said that full market competition is the most important driving force for promoting the structural adjustment and upgrading of the industry.

    < /p >


    P should also see that stable and favorable domestic environment, constantly upgrading technological base, speeding up the industrialization process, further development of modern electronic technology, precision manufacturing, chemical industry and biology will provide material basis and technological support for the garment industry.

    The huge "a href=" http://www.91se91.com/pioneer/ "domestic demand market < /a > is the most important foundation, and the clothing demand for 2020 is no longer a general concept.

    This requires us to further understand China's national conditions, and Chinese clothing entrepreneurs need to have enough confidence.

    {page break} < /p >


    < p > second is the clothing industry as an important consumer industry, has entered the era of consumption and consumption demand change fastest.

    Accurate positioning is the most important prerequisite for the future development of China's garment industry.

    At present, the mature market demand facing the international market is weakening, and the emerging market is rapidly rising. In terms of China's domestic market, the urbanization, regional economic and cultural differences and age structure differences are getting faster and faster.

    < /p >


    By the year 2020, the birth of the 60 generation to enter the aging population will be very complicated and important to grasp the consumption demand and consumption mode of Chinese consumer groups in the 2020.

    < /p >


    < p > this is also known as the international famous McKinsey survey report. At present, most of the international consuming enterprises have long realized that the development in the next ten years needs the help of the growth of the Chinese market.

    < /p >


    < p >, so they urgently need to understand the changes in China's market economy, society and population.

    It is this change that has changed the consumption characteristics and consumption patterns of China, and has had a significant impact on enterprises that can not seize these information.

    < /p >


    < p > based on the above two points, we focus on demand, design and research, marketing, management mode, resource allocation and other aspects of work.

    China Garment Industry Association has done a lot of fruitful work in recent years.

    In particular, this year, the garment association has put forward the concept of valuable service in response to the pformation and development stage of the industry, which has also greatly inspired and influenced the internal Textile Federation.

    Take this opportunity to put forward some ideas on the work of the new Council.

    < /p >


    < p > clothing industry is the largest industry in the textile industry, and there are more than 10000 enterprises above designated size.

    Therefore, it is very important to make full use of existing resources to establish statistical channels for industrial clusters, listed companies, backbone enterprises and key export enterprises, and analyze the operation of industries in depth.

    It is critical to correctly grasp the industry situation, guide the scientific development of the industry, and timely reflect the situation to the government.

    The association should further establish a statistical monitoring system, in-depth study of information release, and lay a solid foundation for the development of the industry.

    At the same time, we should build more platforms for communication.

    < /p >


    < p > clothing industry associations in the past work, communication and communication of some important issues in the development of the industry should be said to be the best in the Textile Federation.

    < /p >


    < p >, but at the same time, we must also see that with the acceleration of the pformation and development of the industry, there are some contradictions and problems encountered in the industry.

    In the clothing industry, a group of excellent enterprises and entrepreneurs is an important force and valuable asset for the future development of the industry.

    On the basis of in-depth investigation and research, some important issues in the current industry < < a href= "http://www.91se91.com/pioneer/ > < /a > have been targeted to carry out some aspects, including marketing mode innovation, management innovation, resource allocation and so on, and various forms of communication and communication have played a guiding role in the scientific development of the industry.

    I also hope that members and directors will take part in some activities of the industry actively while doing their own work well, contributing to the development of the industry.

    < /p >


    < p > at the same time, we should carry out good service for small and medium-sized enterprises.

    Small and medium-sized enterprises and large enterprises in the development of difficulties and problems encountered in common but also have personality, this is necessary to strengthen research.

    < /p >


    < p > obviously, the current small and medium-sized enterprises will encounter more difficulties and problems.

    The small and medium-sized enterprises in garment enterprises are large and extensive, and many of them are closely related to large enterprises.

    We hope that the clothing association can accumulate experience in the service of small and medium-sized enterprises.

    < /p >


    < p > the sixth session of the Council has shouldered the important responsibility of China's garment industry entering the important period of building a strong garment country. We should be confident and down-to-earth, and personally speaking, I must fully condense and play the wisdom and strength of our Council, and make the best efforts for the construction of our country's clothing power.

    < /p >

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