China Will Become The Leader Of UNIQLO's Overseas Career Development

"P" recently, the "a href=" http://www.91se91.com "UNIQLO" /a "opened the world's largest flagship store in Shanghai. China will become the leader of UNIQLO's overseas development. < /p >
The overseas business of P Fast Retailing has become the engine of the company's growth. The overseas settlement of UNIQLO's last issue (August 2013) shows that in the total business of UNIQLO, 34% of overseas stores, 27% of turnover and 16% of operating profit. It is expected that in 2015, the number of overseas UNIQLO stores is likely to exceed Japan's domestic target. However, while Japan's domestic UNIQLO stores are in good condition and revenue is increasing, their operating profits are still decreasing. To increase its operating profit, UNIQLO plans to increase profit margins by reducing the range of price cuts. < /p >
< p > < strong > overseas business growth is fast > /strong > /p >
"Although this is the goal of two years, we believe we will achieve it in 3 years," said Ryui Masa, President and President of P. At least in 2016, the number of overseas stores in UNIQLO should exceed the number of shops in Japan. In the early days, the number of shops in Japan was 853, and the number of overseas outlets was 446. It is estimated that there will be 866 stores in China and 644 overseas. Compared with the growth rate of 10 shops in each phase, overseas will accelerate growth at the speed of each 150~200 family. According to this calculation, the number of overseas shops will increase to around 250 in the next period. By August 2015, overseas stores will exceed the Japanese domestic stores. < /p >
< p > but before the reversal of the number of stores, the domestic and international turnover of turnover and operating profit will be achieved first, and the growth of overseas market will be very rapid. Earlier, UNIQLO's overseas turnover increased by 64%, and its operating profit increased by 66.8%. The increase in turnover was directly proportional to the increase in operating profit. The main reason for the two flattening is the sales growth of UNIQLO in the Chinese market: turnover is 125 billion yen (50% of overseas UNIQLO turnover), and its operating profit is 13 billion 500 million yen (74% of overseas UNIQLO's business interests). Especially in the mainland of China, the growth rate and growth rate of UNIQLO (the number of 225 stores in the early stage) is the fastest. < /p >
< p > the current plan for overseas UNIQLO is a 39.3% increase in turnover and a 52.6% increase in operating profit. The target is to gain more than 30% of the revenue in mainland China, Hongkong and Taiwan market (a net increase of 98 in the current period) and improve operating profit margin. In Southeast Asia, companies will also open a large number of shops (a net increase of 47 in the current period) to increase revenue and profits. In the United States, UNIQLO started the chain store operation from the previous stage. The goal of this period is to improve the revenue deficit. It will position the United States as the second largest growth market after China, and will develop new products in combination with the needs of the local market. < /p >
< p > < strong > strengthening management and improving profit margins < /strong > < /p >
In P, the biggest problem in UNIQLO is how to increase profitability. Pre existing store turnover increased by 10.2%, but the gross profit margin decreased by 1.8 percentage points, only 46.5%. As domestic consumers are paying more and more attention to price, popularity is gathered on those products that depreciate. Although the number of customers in the store is increasing, the amount of per capita purchase has declined. In addition, because of the increase in consumption tax this year, UNIQLO will develop products with added value to implement the new pricing system. In order to increase profits, including the weekend, the company will reduce the price categories of goods. At the same time, we should carry out inventory management reform, aiming at zero shortage and reducing price fluctuation rate. This year, the growth rate of the existing stores of UNIQLO will be reduced to 1.6%, and the gross profit margin is expected to increase by 1.6 percentage points to 48.1%. We hope to achieve business gain by controlling the cost of sales management. < /p >
< p > besides the UNIQLO, another global business that is developing rapidly is G.U.. At present, the "a href=" http://www.91se91.com/news/index_s.asp "brand" /a has developed rapidly, and has become the second pillar of the company's growth. The initial turnover was 83 billion 700 million yen (up 44.3% over the previous year), operating profit will be 7 billion 600 million yen, and the number of terminal shops will increase to 214. < /p >
With the opening of the first store opened in Shanghai in September this year, G.U. also started to open shops in large numbers at home and abroad. < p > The goal is to increase the number of stores by 63 and turnover to 100 billion yen, and the operating profit margin is expected to be greatly improved. < /p >
< p > < strong > implementing the new price system < /strong > < /p >.
Okazaki Ken, chief financial officer of P group, said that since April 2014, the company has marked "price plus tax" to mark the price of goods with consumption tax increase, which is convenient for consumers to understand. He added that although tax increases will inevitably be reflected in commodity prices, the company hopes to control the rise in commodity prices as much as possible. For example, if a commodity of 1990 yen is charged a 8% tax, will it reduce the price of the commodity itself, and control the total price after tax to 1990 yen, or do not cut down its price? Plus the tax will be priced at 2000 yen? At present, there is no clear way to do so. There are a number of large monopolization, a href= "http://www.91se91.com/news/index_c.asp" > chain store < /a > in early April, it has indicated that it will continue to use the "total representation", but at present more businesses choose "product price plus tax". Because of the attitude of this fast retailing, the attitude of Shimamura company, which once wanted to continue to use the "total representation", has attracted a lot of attention. Shimamura is afraid that if only a few businesses use the total representation, it may be difficult for customers to understand. < /p >