Semir Apparel Represents Overseas High-End Brands

< p > what to wear. I believe many people still remember this slogan, Semir a href= "http://www.91se91.com/" target= "_blank" > dress < /a > (002563, closing price 28.32 yuan) is also familiar to all parties. However, in recent years, Semir clothing that has been successfully listed has gone a little bit in its own way, and has put more eyes on foreign counterparts. After the acquisition of GXG, it has joined hands with Korea a href= "http://www.91se91.com/news/index_s.asp" > women's wear brand < /a >. Today, Semir apparel announced its cooperation with foreign partners from Europe to strive for a place in the high-end market. < /p >
< p > < strong > mainland > a href= "http://www.91se91.com/" > exclusive agent < /a > MarcO > Polo < /strong > /p >
< p > Semir dress today announced that it has signed a "MARCO POLO" general agency cooperation agreement (leisure series) with MarcO 'PoloInternationalGmbH (hereinafter referred to as "MarcO' Polo") for 15 years. MarcO 'Polo chooses Semir costumes as the general agent of China (excluding Hongkong, Macao and Taiwan), operates MarcO' Polo brand casual wear products, and authorizes Semir costumes to monopolize MarcO 'Polo intellectual property rights and trademarks in the region. < /p >
< p > according to the announcement, MarcO 'Polo was founded in 1967, and is headquartered in Stefanski, southern Germany. It is a high-end casual wear brand in Europe. In 2012, there were nearly 2600 sales outlets in the world, with sales of over 400 million euros in more than 30 countries. < /p >
< p > but at the same time authorized, MarcO 'Polo also put forward a series of requirements for Semir costumes. For example, in the year of contract 1~ fifth, Semir clothing needs to open 2, 10, 15, 30 and 43 MarcO' Polo franchise stores respectively. In addition, in the first five contract years, the minimum purchases were 3 million 200 thousand yuan, 16 million yuan, 40 million yuan, 80 million yuan and 136 million yuan respectively. Moreover, from the sixth contract year to the fifteenth contract year, the two sides agreed that the growth rate of shop opening in each contract year was 10%, and the growth rate of procurement target was 12%. < /p >
< p > if Semir clothing fails to achieve its goals and meets certain criteria, such as at least 75% of the target set up in 2~5 contract year, MarcO 'Polo has the right to terminate the cooperation agreement. < /p >
< p > < strong > brand domestic popularity is not high > /strong > /p >
Most of the high-end market is monopolized by foreign brands. For many domestic a href= "http://www.91se91.com/" target= "_blank" > clothing /a enterprises, how to smoothly cut into P has become a common problem. < /p >
< p > Semir dress also stated in the announcement that through this cooperation, the company can seize the opportunity of rapid growth of the high-end leisure wear market, strengthen the high-end business of the company, and promote the implementation of the company's multi brand strategy. < /p >
< p > reporter noted that Semir clothing has long had a strong desire to enter the < a href= "http://www.91se91.com/zt/" > high-end market < /a >. In June of this year, the company announced that it had acquired some stake in zhe Zuming company, which owns GXG brand. However, because of the high premium and GXG being questioned as "fake foreign card", the stock price of the company fell sharply. And in September this year, Semir clothing announced that it was cooperating with the Korean high-end women's clothing brand Co., Ltd. < /p >
< p > an industry pointed out that the cooperation mode of Semir clothing and MarcO 'Polo is relatively common in the clothing industry. One of the keys to success lies in the brand appeal of MarcO' Polo. However, at present, MarcO 'Polo brand is not well known in China. However, judging from the speed and purchase amount stipulated by the two sides, the initial standard is not high. Whether Semir clothing can carry out effective marketing is also a key factor affecting the cooperation effect. < /p >
< p > data show that MarcO 'Polo achieved sales revenue of more than 400 million euros last year, or about 3 billion 300 million yuan, while Semir's clothing revenue exceeded 7 billion yuan last year. < /p >