Singlelife DS Founder Kelly And Sharon

A pair of post-80s twin sister flowers -- Kelly and Sharon jointly founded the fashion clothing brand SingleLife DS. Currently, they have opened fifteenth outlets in Guangzhou, and recently created nine luxury items for the "spade A charity celebrities" sponsored by the Chinese rich. Black gold dress It won the reputation of the local fashion industry, and also saw the future trend of the development of Chinese local brands to the high-end.

　　 Reporter: how to enter the fashion apparel industry?

　　 Kelly&Sharon: We are not born in "class". I am a business administration girl. My sister Sharon has been in the clothing store for more than ten years and has rich experience in clothing. We all like to dress up, just because we love fashion, and want to share our dressing experience. The competition in the clothing market in Guangzhou is so large that there are so many wholesale markets that it is really not easy for a small clothing store to walk the middle and high end brand. The reason why we can get to this day is because of our unique design. Without its own design and style, it will not be competitive in the Chinese market. Chinese people are on the road to fashion. They pursue individuality. They are not afraid of expensive things as long as they are good.

　　 Reporter: what is the main consumer group and stratum of SingleLifeDS?

　　 Kelly&Sharon: Women aged 25 to 40 years old. They have the financial power, do not like to buy big brands, big clothes are mature and easy to crash, they prefer younger ones. Sense of design Dress. Our clothes can be customized or modified according to needs. The design is also unique. Simplicity is not our style.

　　 Reporter: what is the biggest feature of SingleLifeDS?

　　 Kelly&Sharon: We have many styles. Unlike some brands, they may just be OL. They are ladies or leisure. We are more diversified and suitable for different occasions. We also attach importance to matching, from hat to accessories to clothes to shoes. Many of our customers say that underwear is not yours, and you wear it every day. However, although we have many styles but not many, many people like our things just like this. We do not know much about our things and are not afraid to bump into them. We will change two times a week, so our designers are also very laborious.

　　 Reporter: is there any particular material chosen?

　　 Kelly&Sharon: Most of them are imported materials, especially leather, chiffon and printing. There are not many materials that are suitable for modification in China, and many colors and qualities can not be found in China. Our brand, from design to production to sale, is controlled by itself, and the production line is not produced. This is not the collar to make the collar. We are a worker who can finish a garment by himself.

　　 Reporter: which countries do designers come from?

　　 Kelly&Sharon: We have seven designers in France, Britain, Hongkong and the mainland. It is usually selected through online high salary recruitment and friends recommendation. We can give high salaries, but we must have experience in big brands and graduated from design institutes. Such designers have high requirements for themselves and fabrics.

　　 Reporter: what's the difference between Chinese local designers and foreign designers?

　　 Kelly&Sharon: Overseas designers Creative ability Stronger, absolutely not to imitate other brands of things, they think that is meaningless, no sense of accomplishment. Chinese designers also have their own characteristics, but our main role is French designers, and we all learn from them some French craft. {page_break}

　　 Reporter: Japan and South Korea, Europe and the United States have formed their own style of clothing. How can Chinese designers create their own Chinese style?

　　 Kelly&Sharon: Self confidence, don't be restricted by too many rules and regulations. Don't learn others to do their own things. We never see any brand or LOGO. We look at the style and look at the fabric.

　　 Reporter: how far do you think China's local brands are from luxuries?

　　 Kelly&Sharon: We often visit some big brands in Europe, Japan and Hongkong. To tell the truth, their design, craft and brand history are really not keeping up with the mainland of China. What we can do now is to try our best.

　　 Reporter: have you ever thought of being a little better and becoming a luxury brand in China?

　　 Kelly&Sharon: We will continue to develop in this direction. We are still in the middle position. In the future, we want to build a more high-end sub card and face more high-end customers. Customizing route Open a flagship store. Now there are customers who want to say how to change, and what style, craft and fabric they want to do. We will do them according to their requirements. Thousands of pieces of clothes are like this. They can not catch up with tens of thousands of customized Chanel, LV and so on. We can only do our best to create for our customers. We are still dominated by women's clothing. In the future, we will make more men's clothing and take alternative design routes.

　　 Reporter: what inspiration is the costume designed for the spade A charity celebrities party?

　　 Kelly&Sharon: All of them are exaggerated shapes, which are not usually worn out. The concept is a new element of space and time. In order to highlight Luxury theme All the colors are black gold. The design was completed by three French, British and Chinese designers specially selected by the team. These clothes may be used for second shows after the dinner show, and later they will be displayed in shops, not for sale.

　　 Reporter: how do we see the trend of winter this year?

　　 Kelly&Sharon: In winter this year, black, red, blue and yellow will be the main color. The style is Baroque luxury, punk rock, romantic elegance, or neutral or very feminine.