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The Integration Of Traditional Enterprises And The Internet Has Become A Trend.

2013/12/2 11:23:00 34

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Traditional Enterprises Footwear Industry Shoe Enterprises

> a href= "http://sjfzxm.com/news/index_p.asp" > traditional industries < /a > test the Internet is not only the above example. We need to mention another industry that has been successfully integrated in recent years -- online tourism. With the popularity of Internet and the rapid development of information technology, the online travel market is developing rapidly. Online booking, spike killing, lottery, free distribution of discount coupons, group buying and other new media marketing models have appeared. According to the relevant data of the 2013 China tourism development report, the growth rate of online tourism has reached over 50% in recent two years, and the total market turnover in 2012 has exceeded 250 billion yuan. It is estimated that by 2014, the scale of online tourism market will exceed 450 billion yuan. In the above data, the value of cooperation between the Internet and traditional industries can be seen. 
 whether it is retail, catering or tourism, the Internet tradition a href= "http://sjfzxm.com/news/index_c.asp" > industry < /a > is integrated with the Internet in a unique form. For traditional industries, the Internet is no longer an industry that has nothing to do with itself, and becomes a platform that is closely related to itself. According to the monitoring data of China Electronic Commerce Research Center, as of June 2013, the scale of small and medium-sized enterprises (including the same enterprise registration on different platforms, but not including duplicate registration on the same platform) has exceeded 18 million in the third domestic e-commerce platforms. 
 however, there are still many problems to be solved in traditional enterprises entering the Internet. The most direct conflict is the conflict with traditional channels and new business models. If there is no solution, it will directly affect the company's performance. 
 take Li Ning Co as an example. At the end of 2007, Li Ning Co and Taobao jointly launched the construction of online shopping channels. Some qualified Taobao stores were incorporated by Li Ning Co. In cooperation with Taobao, we accumulated some experience. In April 2008, Lining opened the official online mall, hoping to reduce the rents and manpower costs of e-commerce through the e-commerce platform. Everything seems to be proceeding step by step. But since last year, Li Ning Co distributors have complained that the low discount of online sales has affected the sale of physical stores, and the price on the Internet is even lower than most of the distributors' discount prices. This impact makes it impossible for the entities to operate under the line. 
Compared with P, Suning's practice is quite smart, and it is a killer of a href= "http://sjfzxm.com/news/index_c.asp" and Internet /a as the initiative to seize the initiative of o2o era. Through the mode of combining O2O online and offline, it finds a suitable direction for the development of enterprises. Relying on the powerful resources of the cable industry and integrating the online and offline businesses, such a traditional electricity supplier such as Ali and Jingdong can not match. 
The example of "P" has already proved that the traditional industry has the capital resources and industry experience, while the Internet enterprise has the advantages of technical advantage and long-term successful operation experience. The author thinks that finding a suitable way of Internet survival is the problem that traditional enterprises need to think about when they open up internet channels. 
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