Tu Hongyan: Making Chinese Silk Synchronized With The World'S Fashion

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< p > Tu Hongyan is the second generation master of Wan Shi Li.

In the spring of reform and opening up, Shen Aiqin, his mother, boldly developed with Zong Qinghou, Lu Guanqiu and Feng Gensheng, creating a world of people and becoming the iconic figure of Zhejiang merchants.

Tu Hongyan took over the great exploits created by his mother Shen Aiqin and planned the development of all things in the new era.

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Tu Hongyan, who was elected the first president of the Hangzhou new generation Entrepreneurs Association, has made a keynote speech entitled "challenges and ponder" facing the new generation enterprises in the speech of P.

She said that the mission of her growth is the inheritance of all things and the innovation and development of Chinese silk. "The new generation" does not mean pleasure, nor is it equal to ease and does not mean squandering.

"New generation" is equal to responsibility, equal to innovation, equal to value.

The enterprise's bigger a href= "http://www.91se91.com/pioneer/" > social responsibility < /a > should maintain the long-term healthy and sustainable development of the enterprises and create more wealth for the society.

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Tu Hongyan P is eager to change the reality that he must establish his own brand as soon as possible in the world.

"90% of the world's silk and 80% of our silk are in China, but the brand is in France, and Chinese enterprises can't make money and work hard."

She told reporters that Wan Shi Li has made 15 years of processing for foreign enterprises.

In the past, it did not have its own brand. "Now it has its own brand in the international market. This is the strength of culture and the power of technological innovation."

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< p > Tu Hongyan is very proud of the brand culture of Wan Shi Li.

So far, no museum in China has Dunhuang ancient silk paintings.

In 1907, Stein, the British, took away 500 tattered silk paintings of the Tang Dynasty in the cave of Dunhuang's Sutra.

The remaining five generations and ancient silk paintings in the Northern Song Dynasty were also brought back to Paris by French Bashi and swept away.

There are 12 ancient silk paintings in Dunhuang in Jimei Museum, France.

The museum has a rule that Dunhuang's silk paintings can be seen all over the world, but Chinese people can't read them.

Tu Hongyan's husband, Li Jianhua, is a cultural man. The couple decide to win a sigh of relief for "a href=" http://www.91se91.com/pioneer/ "China silk < /a".

Li Jianhua has seen the duplication display through the relationship between his friends in France. The rate of scientific and technological personnel has made use of the new patent technology of "no coating micro spray", successfully copied the 12 ancient silk paintings in Dunhuang.

"No coating micro spray" is a patented technology of Wan Shi Li. This modern silk production process uses raw materials without any chemicals, and the restored ancient paintings are more accurate than the original ones.

Wan Shi Li gave copies to the Dunhuang Museum, and let the silk paintings return home.

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< p > the reporter of Tu Hongyan company has a contradictory psychology towards silk: as one of the most important symbols of Chinese civilization, silk is the most proudest spot in China's textile industry, but all its brilliance seems to belong to history.

Limited by the textile technology, design and R & D capabilities and the ability to grasp the world's cutting-edge fashion, Chinese silk companies have never been able to break through international brands and struggle to get rid of the fate of providing simple production, processing and OEM services to overseas markets.

In order to get rid of the industrial status quo and get out of the country, we have been looking for cooperation opportunities over the years.

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< p > "Wan Shi Li - China's Hermes" is Tu Hongyan's goal for his own business.

She believes that if we want to become an international brand, we must aim at the world famous silk brand.

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< p > Wan Shi Li chose the French Silk family Marc ROZIER (Mark Rosie).

Mark Rosie was born in the heart of the French silk industry in 1890 - Lyon, an ancient and famous French Silk family, and is a family business.

Mark Rosie, the more than 40 leading luxury brands in the world, including Hermes, provides silk dress fabrics, scarves and shawls for high-end women's wear brands, and tailor high-end gifts for the world's top 500 companies and many famous companies. It has product counters in many of the world's most duty-free shops and the most luxurious department stores.

In 2001, Mark Rosie entered China and launched the Al the series for Asian women.

Mark Rosie's silk scarves are all made in Lyon, France. From the weaving of each silk thread to the dyeing, printing, jacquard and post-processing of the products, numerous exquisite crafts have been brought together.

Pure origin makes every scarf look like a collection of art, presenting a unique charm.

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At P's invitation, Mark Rosie's business owner came to Hangzhou, China, and went to Wan Shi Li.

Chinese enterprises' < a href= "http://www.91se91.com/pioneer/ > innovation achievement < /a > shocked them. I didn't expect Chinese silk enterprises to make such a big scale. Chinese enterprises' love and understanding of silk made them deeply moved.

The operation of Wan Shi Li completely subverted their past understanding of Chinese enterprises and China, and expressed their willingness to cooperate with Wan Shi Li on the spot.

In the background of the French economic downturn and the shrinking market, they want their brands to be accepted by Chinese high-end consumers, and are willing to let Chinese national brands go global through their design and manufacture.

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"P > signed a strategic cooperation agreement with Mark Rosie to make the Chinese silk national brand enterprise become a milestone in internationalization." Wan Shi Li has made 15 years of processing for foreign enterprises. Today, world class silk enterprises will provide high quality silk products for foundry services.

French made in China will become a reality. "

Tu Hongyan said that the cooperation between China and France will expand from two levels: Mark Rosie will further benefit from China's market in the future with the help of Wan Shi Li, and the new high-end silk scarf brand "a href=" http://www.91se91.com/pioneer/ "French manufacturing" /a will be launched.

Complete French manufacturing is the core of the new brand. In order to ensure high quality, the new brand has been completed in France from raw materials procurement, design, proofing, jacquard weaving, dyeing and manufacturing.

Tu Hongyan said: "in the past, our traditional enterprises were proud to be the OEM of foreign brands. 99% of the traditional manufacturing enterprises were OEM. Now we let foreign enterprises help our enterprises to process. This is a huge change."

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< p > "this cooperation enables us to see mountains outside the mountain.

We have a lot to learn from them. "

Tu Hongyan said that the cost of manufacturing is very high in Europe, but the French still attach importance to and protect silk manufacturing.

"They also want to return to the manufacturing industry and attach great importance to silk manufacturing, because" made in France "is a brand, which means high-end and exquisite.

In this respect, there is still much room for improvement in < a href= "http://www.91se91.com/pioneer/" > made in China "/a >".

Wan Shi Li took the lead in French silk business and took a shortcut.

In the future, our Chinese silk will be in New York, in Paris, in Milan, in keeping with the world fashion. "Tu Hongyan is full of ambition.

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