Domestic Clothing Prices Are Too High To Face The Brand'S "Price Increase" Troubles.

"P >" the price of domestic clothing has gone up a little high in the past two years. Let alone the famous brands in those big shopping malls, even the clothing prices of "Beijing zoo" a href= "http://www.91se91.com/news/index_c.asp" > wholesale market < /a > have doubled.

Beijing white-collar Huang Jing (a pseudonym) is deeply helpless.

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< p > "not only domestic brands, but also some foreign brands are going up in price."

Huang Jing told reporters that two years ago, John&david's sweater was only a few hundred yuan after the discount. This year it will cost about one thousand or two thousand yuan after the discount of Beijing's Yansha orlies.

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< p > in the view of Ren Li, director of Fashion Marketing Department of Zhejiang Sci-Tech University, the high-end brands in the market are everywhere, and most of them are expensive, but not all foreign brands are value for money.

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"P", "domestic clothing brands raise prices or higher prices will often be questioned or even cold. When prices are basically close, most consumers will still choose those foreign brands."

Liu Xiao, who has been engaged in many years of domestic brand clothing retail business in Beijing, is deeply concerned about this. What is the future of domestic clothing brands? < /p >

< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > dress > /a > multiplying price > /strong > /p >

< p > looking at the dazzling but expensive clothes in the shopping mall, Huang Jing sighs that the rate of wage rise is not large now, but the price of domestic clothing has gone far beyond its own capacity.

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< p > for this, Zhu Qinghua, a light industry researcher at CIC consultant, told reporters that clothing prices did increase a lot from 20% to 40% compared with two years ago.

Different brands, different customer groups, price increases are also different.

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< p >, what is the reason for the rising price of domestic clothing? < /p >

< p > Zhu Qinghua said that the main reason for the rise in domestic clothing prices was the rise in costs of raw materials, labor and rentals.

These push up the cost of garment manufacturing, and then form a support for terminal retail prices.

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Fu Kui, design director of Beijing white collar Fashion Co., Ltd. believes that the rising cost of raw materials and manpower is the two most important influencing factors. P

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< p > "the price of domestic cashmere clothing this year has increased by 20% to 30%, which is directly related to the rise of wool and cashmere prices."

Fu Kui said.

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< p > Liu Xiao told reporters that the employees in the clothing retail industry are quite mobile, but many companies are eager to stabilize their employees for sustainable development. In recent years, wages and benefits of employees have been rising.

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< p > < --EndFragment-- > "the increase in labor costs is about 10% to 20%."

Researcher Zhu Qinghua said.

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"P" Ren Ren told reporters that the rental of shopping malls in recent years has been rising with the rise of commercial real estate, which will ultimately reflect the price of clothing.

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< p > according to Liu Xiao, when some clothing brands enter the shopping mall, they will choose to raise their sales prices substantially, because some of them are facing the pressure of huge rents and pressure from shopping malls. Some of them even cost several times as much as the cost.

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< p > Liu Xiao told reporters that the rental rates of many large shopping malls are relatively high. Some clothing brands have to pay higher rental rents than their stores, and some shopping malls will also take different proportions according to their business turnover.

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< p > "many shopping malls in order to maintain their own income, will also take the turnover as the standard for the merchants to strictly examine, if a brand for several months (different shopping malls are different) the lowest ranking, and even may be" persuaded to return "appearance.

Liu Xiao said that in order not to be eliminated, some clothing brands may also increase their performance by raising prices.

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"P" Ren Ren also told reporters that most domestic clothing enterprises choose multiplier pricing method, that is, multiplying their cost price by several times to price, the magnification in the mall will be higher.

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< p > < strong > low price < a href= > http://www.91se91.com/news/index_c.asp > > foreign brand < /a > take the opportunity to start up < /strong > /p >

"P >, under the soaring price of domestic clothing brand, Huang began to pay attention to foreign brands.

She was surprised to find that some of the better foreign clothing brands were even cheaper than the domestic ones. Now she has begun to shift more attention to overseas purchasing.

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< p > it is learnt that Smith Street business consulting company has compared the prices of 500 products of 50 brands in China and the United States, and the price of clothing sold in China is 70% higher than that in the United States.

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< p > but in Liu Xiao's view, some high priced clothing brands in China are often not popular. Most of the more popular high priced clothes are still some foreign brands.

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"P" is still very popular about the high price of foreign brands. Ren has expressed some concerns.

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