Sino Italian Footwear Industry Expects Cooperation And Win-Win

China: the world's largest footwear producer and exporter.

Abundant raw material resources, high-quality labor force, low cost and more complete industrial chain.

There are more than 30 thousand shoe making enterprises in China, with about 4000000 employees.

In 2007, China's shoes output exceeded 10 billion pairs, exports 8 billion 490 million pairs, the amount of 25 billion 300 million U. S. dollars.

Italy: a powerful country of traditional shoemaking and a big exporter.

The designer's gifted design ability, skilled worker's exquisite craftsmanship, high technology content and fashionable avantgarde of raw materials, accessories and accessories.

There are 6500 shoe making enterprises in China, with more than 90 thousand employees.

In 2007, 243 million pairs of shoes were produced, amounting to $10 billion 157 million.

A week ago, the EU's latest poll showed that more than half of the Member States opposed the renewal of emergency import tariffs on Chinese and Vietnamese shoes.

It is understood that under the framework of the EU common trade policy, as a necessary consultation process in the anti-dumping investigation process, the EU needs to seek the advice of the Advisory Committee before it is ready to initiate an investigation after accepting the proposal of the Italy footwear industry's anti-dumping review.

The representative of the EU advisory committee came from 27 member states. This time, the members representing the "anti-dumping duty" which opposed the continuation of the Levy in 2006 were 15 votes to 12.

As the saying goes, "peers are friends". In this sentence, Italy's attitude towards Chinese shoes is more appropriate.

From accusing the Chinese shoemaker of using the "poisonous shoes incident" of nickel and other harmful chemical substances in the production process, and taking anti-dumping measures against the leather shoes of the European Union and levying a 16.5% anti-dumping duty, Italy has always been one of the most staunch supporters of resisting the entry of Chinese footwear products into the EU market. Italy blamed the slump on its footwear industry on the impact and impact of China's footwear products, and even made the shoe workers lose their jobs.

As the saying goes, "the enemy is narrow."

China and Italy play an important role in the global footwear trade.

Competition and confrontation are inevitable.

Instead of being a friend, the road is narrower and narrower, it is better than "friends are willing to solve." if we look at the future of China and Italy footwear manufacturing and trade in a more open and long-term perspective, you will find that cooperation can be a win-win option.

A colleague is not always a friend, but a friend is not necessarily narrow.

The chamber of commerce promotes industry cooperation designers, talented designers, skilled workmanship, high technology content, fashion and avant-garde products, and once the world's largest footwear industry. Italians have always been proud of the footwear industry.

However, in recent years, the footwear industry in Italy has been sluggish, and the number and output of enterprises have gradually shrunk, and the number of employment has been decreasing.

Italy blamed the slump in its footwear industry on the impact and impact of China's footwear products, but the adjustment and pformation of this industry structure is inevitable for world economic development.

To resolve contradictions, the China Footwear Association of Light Industry Crafts Import and export association acts as an industry organization to actively carry out "Chamber of Commerce diplomacy" and strengthen trade exchanges and cooperation.

"We are helping Italy enterprises to open up the Chinese market by participating in the trade promotion activities such as the China International Footwear Expo, the lily peel Asia leather exhibition and so on.

At the same time, we invite our footwear traders to participate in the exhibition of "I love Italy shoes" organized by the Italy footwear Federation and Italy Trade Commission to promote cooperation between China and Italian footwear industry in trade and technology, brand and so on.

Wang Ying, Secretary General of shoe branch, told reporters.

She also said that the chamber of Commerce has also established contacts with European footwear associations such as Italy and other European countries through exhibitions, forums and visits, and has held regular exchanges with the European footwear industry at the two-year world footwear conference.

In the interview, the reporter learned that the shoe association also provided relevant information services for footwear organizations and enterprises in Europe and Italy, including the relevant technical regulations, trade policies, import and export tax rates and related procedures, supply and demand information, etc.

With the improvement of people's living standard, the Chinese people's consumption ability has increased rapidly, the purchasing power is very strong, and the demand for the market is very high.

At the same time, Italy is also paying special attention to China's potential big market. More and more high-end brand footwear products of Italy enter the Chinese market, and strive to adapt to the fast growing demand of China's high-end market.

According to statistics, in the first 7 months, China imported 1 million 40 thousand pairs or kilograms of shoes from Italy, an increase of 28.4% over the same period last year. The import amount was $86 million 760 thousand, an increase of 85.6% over the same period last year. The average price of imports was 83.42 us dollars / double or kilogram, an increase of 44.5% over the same period last year.

The main imported varieties are leather shoes, with an import volume of US $70 million 940 thousand, accounting for 81.8% of the total imports, and other textile surface shoes and shoe materials.

In the first 7 months of the development of complementary advantages, China exported 67 million 340 thousand pairs or kilograms of shoes to Italy, accounting for 7.2% of our total exports to the EU, ranking sixth. The export amount of US $240 million, accounting for 7.5% of our total exports to the EU, ranked seventh, and the average price was 3.57 US dollars / double or kilogram, higher than my average export price to the EU.

The main export products are plastic shoes, leather shoes and textile surface shoes.

Italy is not only one of the export markets of China's footwear products, but also the development direction of Chinese footwear enterprises.

Although China is the world's largest footwear producer and exporter, it has abundant raw material resources, high labor quality, low cost and complete industrial chain.

But it is undeniable that China's footwear industry's R & D capabilities are relatively weak, lack of influential independent brands and independent intellectual property products, and lack of international marketing capabilities.

Insiders pointed out that Italy, as a leading shoemaking powerhouse and exporter, is an important supplier of technology to China's footwear industry. Its design capability and brand strength have always been the goal of China's shoe making enterprises, which is conducive to promoting the pformation of China's footwear trade growth mode and enhancing the overall competitiveness of China's footwear industry.

Reporters learned that, in order to promote the footwear industry in China to accelerate the change of trade growth mode, help shoemakers to create and cultivate their own brands, and enhance their competitiveness in the international market, the industry and Commerce Association will also work with the European shoe buyers to exchange with service organizations to jointly promote the "China brand shoes in Europe" project, that is, to organize some influential and potential Chinese footwear enterprises and brands to enter the EU market.

"We hope that the footwear industry in Italy will develop together with the Chinese footwear industry, give full play to their respective advantages and carry out various cooperation.

For example, the product needs to meet each other's needs, meet the needs of the other side's market, exchange information on the market, give full play to the expertise in the technology, management and design of the footwear industry in Italy, carry out technical training, brand promotion, and organize a common design and R & D center. It can also carry out technical cooperation and jointly create new brands. Our chamber of commerce is willing to help Italy enterprises and promote the common development of the Sino Italian footwear industry.

Wang Ying said.