Chengdu People Enjoy "Brand Name" To Test Consumers' Eyesight.

The two "O" in Giordano logo logo GIORDANO has grown a tail and become "Q". At the same time, the middle of the letter A has been erased. The sneakers are also GUCCI like classic "double G" signs, replacing G with C and turning body into GUCCI.

Recently, some netizens reported to Sichuan online reporters that a large number of "imitation brand" products were sold in the shopping mall of people's happiness capital in Tonghui Mun Road.

Reporter witnessed: the logo "O" has become "Q" in the shoe rack of people's happiness. The Sichuan online reporter has seen several pairs of side side sports shoes with three slashes, opening up the tag, the gray and black "Giordano" (the genuine product should be GIORDANO) logo is very eye-catching, but after a closer look, it found the "cat's face". Under the letter O, there was a little tail, the variant became Q, and the middle of the letter A was also missing.

In addition, the trademark design style is very similar to genuine Giordano.

Reporter found that the price of the shoe is: "Thai Thai shoes 99 yuan", a total of ten pairs.

The manufacturer under the product tag is "cloth shoes Co., Ltd.". The address is located in the south of Jinjiang Industrial Park, chedai, Jinjiang, Fujian. It also contains the words "Italy Giordano sporting goods Co., Ltd. (authorized)". The address is Cheong Ming Building, 72 Changsha Bay Road, Kowloon.

At the same time, reporters also found a few pairs of casual shoes, one pair of sides printed with huge "DG" letters, but the G letter is inverted, the tagging price is: "uniform price shoes 129 yuan."

There is also a pair of shoes with metal like "DG" logo, the pattern on the vamp is also like the GUCCI classic double G logo, changed G to C, and turned into GUCCI.

The manufacturers of these shoes are a company in Wenzhou.

The voice of the people: I think it is really a famous brand product. "This is Giordano."

Zhang Zhihao, a citizen, looked at the tag on the Sichuan online reporter. But after careful observation, he discovered the subtle difference.

"It is very similar. The color and letters are all like those little ones under the O letter. They don't really notice how they look."

The casual shoes with double C logo also make the public Chen Liwu think GUCCI, "it's really like GUCCI's double G logo. The sign on the shoe is so small that if you don't look carefully, you will never find the two C."

Chen Li said, in fact, as long as these well-known brands understand people, one will see that this is imitation brand name, "merchants do this, may be to attract the attention of consumers, improve their sales."

But at the same time, Chen Li asked: why do people not strengthen supervision when they purchase goods, and prohibit the confusion of consumer goods?

Industrial and commercial department: a "brand name" will punish the sales unit. The law of the People's Republic of China on the prevention of unfair competition stipulates that the operator shall not use the name, packaging or decoration of the well-known commodity without authorization, or use the name, packaging and decoration similar to the well-known commodity, causing confusion between the well-known commodities and other well-known commodities, so that the buyer is mistaken for the well-known commodity.

Sichuan online reporter then found on the China Trademark online search, Italy Giordano sporting goods Co., Ltd. filed an application in December 3, 2004 to apply for the trademark of GIQR D NQ, but the initial notice of the trademark was November 6, 2008, that is, the company did not apply for the trademark logo.

"This product is suspected of being famous brand."

The staff of the Law Enforcement Bureau of the Chengdu Bureau of industry and Commerce said that many enterprises now can spend thousands of yuan to register an enterprise name in Hongkong. These names are likely to be similar or even renamed to some well-known brands, which will largely cause misunderstanding to consumers and also bring difficulties to the supervision of the business sector.

For example, the names of Italy Giordano and American Adidas can be registered, but it does not mean that these enterprises enjoy the right to use registered trademarks.

"If the general people feel that the similarity of trademarks is very high, then the possibility of infringement of the trademark is relatively large."

The staff member said, "if the products sold constitute a" brand name "or violate the unfair competition law, the business department will punish the sales unit.