Shoe Owners Become "Big" Moon Cakes For The Mid Autumn Festival

This year, the "moon cake wars" in Heshan began.

Although there are more than 20 days from the annual Mid Autumn Festival, but every the 1th day of the eighth month of the Chinese lunar calendar or so, Heshan has the custom of sending moon cakes between friends and relatives. So this year, the "moon cake war" in Heshan was lifted.

This year's Mid Autumn Festival has become a statutory holiday for the first time. "Small holiday" gives people more time to visit relatives and friends, and is conducive to the sale of moon cakes. Therefore, Heshan's major moon cakes merchants are very optimistic about this year's moon cake market.

According to industry analysis, the sales of moon cakes in Heshan will be around 300 thousand boxes this year.

Consumption: business owners become "big households". According to the introduction, after entering the 2000, the moon cake market in Heshan began to change quietly. Before the retail moon cakes were the majority, the public was the main force of moon cake consumption. But after 2000, with the improvement of the industrial economy in Heshan, more and more factories in Heshan, business owners gradually rose in the consumer market of moon cakes and became the main force in buying moon cakes.

Recently, in an interview with a Western pie manufacturer in downtown Heshan, a company owner came to the company to order mooncakes.

A businessman named surnamed Liang told reporters that in recent years, like other cities in the country, Heshan has also raised moon cakes on the eve of the Mid Autumn Festival, and as business owners, he spends 6000-10000 yuan on buying moon cakes every year. Some of these cakes are used for gifts to employees, others for overseas and foreign friends and important business customers.

This year, Liang boss will give a batch of moon cakes to friends in Japan. While drawing in the relationship, he will also take the opportunity to introduce Chinese traditional food culture to foreigners.

According to the person in charge of this cake manufacturing company, this year's Mid Autumn Festival is the same as the past two years. As early as the month before the Mid Autumn Festival, a large number of business owners have come to order moon cakes. These bosses are buying large quantities, and two will buy some high-grade moon cakes appropriately, so that they will become the main force in the sales market.

It is also known that the company provides moon cakes to some large hotels, but also sells in its stores, directly facing customers.

Packaging: environmental protection is not luxurious. In August of this year, AQSIQ issued a notice calling for further standardization of moon cake packaging.

Influenced by this policy, many businesses have switched to simple and elaborate packaging.

When reporters visited several moon cake sales outlets in Heshan, they saw that the moon cakes on the market were mainly made of simple packaging.

In the past moon cake wars, luxury packaging has become a major selling point for businessmen. This year's moon cake counter is easy to be packaged by moon cakes.

A lady who came to buy moon cakes told reporters that eating moon cakes on their own is mainly about eating taste and not paying attention to packaging, so they choose to buy simple packaged moon cakes.

An industry insider told reporters that the reason why the moon cake produced this year is simple packaging. There are many reasons: first, the state has promulgated the corresponding policies, and businessmen are also starting from the angle of environmental protection, trying not to be extravagant. Another important reason is the rising price of raw materials, which is directly related to the interests of businesses, and businesses do not dare to be too extravagant.

In order to ensure the taste and quality of moon cakes under the condition of rising raw material prices, the packaging of moon cakes is simplified, which has become the common rational choice of many businessmen and manufacturers.

Price: rising 10% to 20%. According to industry analysis, the raw materials, electricity, gasoline and labor costs of moon cake production have risen sharply this year, resulting in a rise in the price of moon cakes. Compared with last year, the same weight and style of moon cakes will increase by 10-15 yuan or 10% to 20%.

In the Mid Autumn Festival, the five kernel moon cake is one of the best selling varieties. But this year, the price of lotus seed, sesame, walnut and pine nuts increased by 50%, and some even increased by 60%, which naturally led to the price rise of five Ren moon cakes.

It is understood that since the beginning of this year, the prices of various raw materials such as cooking oil and lard needed for the production of moon cakes have risen sharply.

A boss, for example, said that when he went to buy goods this year, he had risen to 320 yuan / kg. At this time last year, the price of the kernel was only 120 yuan / kg, and the kernel of the melon seed rose from 16 yuan / kg to 22 yuan / kg.

In order to seize the market at a lower price, some moon cake manufacturers have taken various measures to deal with the rising price of raw materials.

In addition to the above mentioned use of simple packaging to reduce costs, some manufacturers also use new production lines to reduce labor costs to digest the impact of raw material prices of moon cakes.

QS sign: let the public enjoy the moon cakes. Reporters learned from the Heshan municipal health department that the entry threshold for the production and processing of moon cakes has increased significantly over the past year. The Heshan health inspection authority has intervened in advance and conducted a comprehensive inspection and supervision of the production and processing places of moon cakes in the city.

It is understood that, in order to ensure the public's dietary safety, this year, the health department of Heshan city has more stringent requirements on the sanitary environment of the moon cakes processing and processing facilities than before.

First, the moon cake processing plant must keep away from pollution sources.

Secondly, hygienic requirements for the processing of moon cakes are stricter, and independent processing rooms must be set up among all processes, so they can not be crossed each other.

Thirdly, we should set up a special inspection room for moon cakes.

According to statistics, there are more than 30 manufacturers of moon cakes in Heshan, including hotels, guesthouses and cakes.

Recently, the Heshan health inspection authority has dispatched law enforcement officers to inspect and supervise the production and processing points of moon cakes in the city, and guide them to rectify the processing sites.

If the sanitary facilities are not up to standard after the rectification, the production of moon cakes is forbidden. For the processing fields that meet the hygienic requirements, the law enforcement personnel require them to strictly purchase the raw materials and materials, strictly implement the registration system for incoming tickets and certificates, and check the products at the same time, so as to ensure that the production of moon cakes accords with the requirements of the national health standards and ensures the public's food safety.

Heshan Health Supervision Department reminded the public that when choosing moon cakes, we should see clearly whether the moon cakes are packed well. The relevant information is complete, such as food name, factory name, factory site, production date, production batch number, specification, formula, shelf life, QS sign, whether the light is uniform and bright, whether there are mildew spots on the surface of the moon cake, so as to ensure that the quality of the moon cake is qualified, safe and hygienic, and a happy mid autumn festival.