Fashion Driving Demand -- Development Prospect Of Filament Fabric
< p > December 5th, 2013 China filament > a href= "http://www.91se91.com/news/index_z.asp" > fabric market < /a > seminar and Trade Fair was held in Hangzhou.
Organized by the China filament weaving Association, through the 3 sections of market research, new product release and fabric trade negotiations, the aim is to provide a chemical fiber filament fabric production enterprise with a market access, understand downstream needs, provide quality fabric information for buyers, and build a targeted and fully able supply and demand negotiation platform for both sides.
More than 150 Representatives of silk fabric production enterprises and more than 300 garment designers conducted face-to-face communication at the conference site.
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< p > Xu Wenying, vice president of China Textile Industry Federation and President of China filament weaving Association, said that the theme of this conference is to study the market, and the design of the whole activity is also serving the market.
It is hoped that this conference will provide the possibility of full communication between the two sides of the supply and demand so as to facilitate effective pactions. At the same time, we will also use this platform to discuss the current industrial economic situation and market trend, and better grasp the market rules.
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< p > < strong > the varieties of filament fabrics are widely used, < /strong > < /p >.
From P development perspective, filament fabrics have more advantages than other textile products.
From loom equipment, filament weaving from single shot to multi shot, from single layer, double-layer to multi-layer, from plain weaving, multi arm small jacquard to electronic jacquard, together with various characteristic pre preparation equipment, different combinations of these technologies and equipment can produce different styles, different fabric structures and different characteristics, such as velvet, double-layer fabric, multi-layer fabric, blister fabric, jacquard fabric, crepe fabric and special simulation silk product.
From raw materials, filament and chemical fiber materials can be obtained by changing the chemical parameters or physical parameters in spinning process, and products with different styles and properties can be obtained.
Woven fabrics made from filament yarns include cloth, shade cloth, suede, down proof cloth and so on.
In recent years, filament fabrics have been widely used in home textiles, car interior decoration, military products and other industrial applications.
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At the p a href= "http://www.91se91.com/news/index_z.asp" > trade < /a > fair, many enterprises brought the latest research and development of fine silk fabric.
Hengli Group's imitation wool fabric has a new and unique style and high cost performance.
Compared with ordinary polyester fabrics, this fabric is more fluffy in visual effect, and feels more close to the warmth of wool fabrics, and the price is much cheaper than wool fabrics and is more acceptable to the market.
At present, it is mainly used for clothing and home textiles.
The Xuzhou styk group showed the fashionable women's fabric made of one-step composite wire, which is soft and overhanging with good simulation effect.
The "three in one" one-step ultra simulation of ITY is developed at the international advanced level, and won the first prize of China Textile Federation's technological progress.
The high density fabric displayed by the giant technology group contains 700 yarns per inch.
It is understood that the new fabric uses polyester 20D/48F semi glossy filament, very fine fiber, each inch of fabric in meridian yarn nearly 400, more than 300 zonal yarn, fabric is very light, soft luster, soft and smooth feel, comparable to silk fabrics.
High density fabric feels soft, windproof, waterproof, anti drilling and so on. It has been well received by buyers both at home and abroad.
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< p > in addition, the organizers also displayed the sample cards of the national award winning products of silk fabrics in 2013 in the negotiation area for the participants to observe and select.
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< p > < strong > there is still a gap between product development and demand < /strong > < /p >
< p > for filament fabric production enterprises, it is not enough to research and produce innovative products. How to successfully bring products to market is the key.
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< p > Li Jihai, chairman of Guangzhou Fashion Designers Association, has made an in-depth analysis of the development of chemical filament fabrics from the perspective of clothing design.
"Our Association's survey of clothing designers shows that over 50% of designers do not know fabrics, and less than 20% of designers really know fabrics.
At the same time, the survey of the suppliers of accessories showed that 80% of the sales staff of accessories and accessories did not fully understand the fabric.
Li Jihai first introduced such a group of unexpected data.
He believes that there are two reasons for this problem: one is the problem of clothing design education; the other is that the fabric production enterprises only focus on the development and production of fabrics, ignoring the demand for products in the terminal market.
To solve these problems, we need to face and excipient dealers not only to innovate, but also to disseminate the fruits of innovation to clothing enterprises.
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< p > Li Jihai thinks that the main problem in the development of chemical fiber filament < a href= "http://www.91se91.com/news/index_z.asp" > fabric < /a > is the disconnection with popularity. This is especially reflected in the use of color and pattern design.
He suggested that manufacturers should study the fashion and color trends and conduct targeted development.
On the other hand, "Wang Po sells melon and boasts herself" also needs to know how to exaggerate. 80% of fabric salesmen do not fully understand the reality of fabrics, require enterprises to strengthen sales personnel training, build more professional terminal sales team, innovate marketing mode, and communicate with downstream brands more effectively.
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Professor Gu Qingliang, director of the textile economics and management research center of Donghua University, emphasized the changes in the world textile pattern and China's textile prospects under the new era. P
He believes that the short-term impact of the economic crisis on buyers is: insufficient demand, low price expectations; going stock; market expectations are decreasing; small quantities are sensitive to market risks; multiple varieties, emphasizing design sense.
He suggested that we should get rid of the idea of "industry", re recognize the industry and market of filament fabrics, create new technological paradigms, and achieve disruptive technological innovation, that is, create new products by changing material genes and artistic genes and combining them.
The innovation objective of filament fabric industry is to meet the needs of large and wide consumption with low cost and high efficiency technology; to meet the needs of different customers' novelty, diversity and individuality with differentiated technology and artistic originality design; to expand the new industrial field with high performance, functional and specialized products and technology, to create new market space, to create high market value; to meet the sustainable development needs of society with the circular economy clean production technology and sustainable concept.
The key points of filament fabric products and technology innovation are: a wide range of practical technology and products; high value-added products, high design products and technologies; high-end, high-performance, high-tech materials; environmental protection and cleaner production technology and products.
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< p > < strong > in the face of strong pertinence, < /strong > /p >
< p > 2013 China silk fabric market seminar and trade < a href= "http://www.91se91.com/news/index_z.asp" > negotiation > /a > positioning for fabric manufacturers and upstream and downstream buyers facing small activities.
Last year, the China filament weaving Association tried and achieved success on a single variety of down fabric.
Xu Wenying said: "this year has expanded the scope of products, the scale of exhibition has also expanded a lot, and has also increased the link of new product launch.
I hope this rich and colorful docking activities will bring benefits to all of you.
Even if we can reduce a little bit of regret caused by information asymmetry in the sale or purchase of fabrics, our activities will be effective.
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< p > for this conference, fabric traders and brand dealers generally believe that on the basis of clear positioning, the Trade Fair will focus on the excellent resources of the industry in one stop, so that enterprises will benefit from fabric procurement, product development, customer development and market trend.
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< p > China Oriental silk market popular fabric Association, the organization association enterprise participated in the trade fair.
Chen Tingliang, Secretary General of the association, said that in a short span of a day, he had contacted many strength enterprises and brands, which not only saved the cost of manpower, time, money and so on, but also could directly communicate with the brand leaders in one to one.
After this attempt, more enterprises will be organized to participate in the activities.
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Zhong Xingqian P, general manager of Huamao Group, also believes that the Trade Fair will be more targeted than large-scale exhibitions.
Reporters also received similar feedback when communicating with other business representatives.
A number of exhibitors said that the silk fabric production enterprises could deeply understand the product development needs of brand designers on this small but very professional exchange platform, and keep pace with the market. This is a docking meeting for enterprises to reduce operating costs, efficiently match customer resources and optimize product structure.
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< p > the convening of this conference has opened up a new channel for silk fabric manufacturers to study the market and understand the market.
Xu Wenying said that in the future, the association will actively explore and open up new forms to help and guide enterprise pformation.
It is reported that in the future, we will explore the establishment of a publishing platform for the trend of filament fabrics, so as to promote the fashion of filament fabrics to stimulate more demand.
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