Double 12 Attack Cardanro Terminal Store How To Cooperate With ALI Laugh

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< p > just now the double 11 trade volume of 35 billion shopping tide will usher in the "a href=" http://sjfzxm.com/news/index_c.asp "double 12 < /a > crazy attack, the war is becoming stronger and stronger. The current e-commerce brand smiles, the biggest beneficiaries a href=" http://sjfzxm.com/ news/index_c.asp "> Alibaba < /a > laughs. The biggest impact of the electricity supplier is the pure retailer. The line has taken off the offline business. The terminal shop can not help crying. Why do many Cardanro shop men wear to cry?
< p > 1. The clothing industry < a > 020 mode < /a > is not yet mature yet, the micro mall has not yet worked hard. Online to develop, offline to survive, encourage brand line online and offline linkage, online store store LOGO, paste logo, sweep two-dimensional code, receive coupons, and install POS machine, directly brush money to Alipay, get through line experience links, and future cargo links, there is still a long way to go for clothing brand. < /p >
The consumption mode of < p > two and "copy number clan" makes the terminal upset. Many shopping habits of consumers, shopping in shopping malls, buying discounts on the Internet, "copy number" is the product of competition between the electricity supplier and the entity store. Because of the high operating cost of the entity store, the "fitting room" which is reduced to the electricity supplier is unavoidable. < /p >
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When will the shop be happy when it is under P > strong? How to deal with the future online impact? How to do well the offline entity operation? < /strong > /p >
< p > 1, we must rationally view the new business model. < a > electricity supplier < /a > is not a scourge, the line should follow the trend, actively transform, give full play to the offline experience advantages, and embrace is an expedient measure, only online and offline integration will have a better future. < /p >
< p > > a > offline retail shop < /a > to focus on the operation of products as the center of customer management, focusing on the construction of VIP system, how to attract customers into stores, attract customers to stay, attract customers to repeat crazy stores, and how to transform these experiential customers will be the focus of future competition. < /p >
< p > two, training staff to establish unified transformation. Do you dare to promise the same price on line? If the double eleven is cheaper, do you promise to double the difference? If the price is consistent, and there are some kinds of goods under the line, you can also pick up the goods on the spot. For those who can't wait, it will be easy to change the customers. Treat the experienced guest as well as serving the "Pro customers". Even if you can't turn it on the spot, at least you have to leave the contact way of customers and strive for future transformation. If you have found that when the customer is copying or scanning the code, you can not charge them for the code charge, not to rush them to shop. You should say, "pro, we have the merchandise in stock. If you buy now, we can send you a 50 yuan voucher." You must never say such things as "Internet is fake". < /p >
< p > three, establish operation plan. If you pay attention, you will find that there are many goods on line and there is no way to compare prices. Some brands such as < a > ONLY "/a" and "Europe time" can not be compared to the same price; some companies have made brand or product segmentation, and online and offline sales of goods are different and cannot be compared. Therefore, planning their own brand strategy is also a way. Otherwise, online and offline is homogenization, turning online resources into a simple channel. The online and offline products should be separated, preferably the brand segmentation, followed by the single product segment, and the best time segment. For example, the main line is to push the middle and low grade products, and the high-end products will be promoted under the same line. Such as selling tail goods online. Manage your own channels. Now some companies are not the others, but those dealers who shout and kill on line are secretly selling their goods to online stores. {page_break} < /p >
< p > four, establish electricity supplier strategy and learn internet thinking. The reason for the shop crying is still behind the business strategy of the entity store, or there is no good tactical landing. There is a clothing brand named a > O2O < /a > which is also a good clothing brand. It can be realized by Alipay in the physical shop. The salesmen are equipped with a Pad to display and pay for goods. The good href= href= http://sjfzxm.com/news/index_c.asp strategy is better than /a. But when the customer asked to pay for the "a href=" http://sjfzxm.com/news/index_c.asp "Alipay < /a", the clerk told the customer that she would not use Alipay. She did not cheat customers, she really can not use. < /p >
< p > five, service upgrade. An effective way to deal with the electricity supplier is to upgrade the service, from pre sale to middle sale to after sale, so as to enhance the service enjoyment of customers. Customers not only buy clothing products, but more importantly, they can learn professional fashion collocation information in stores and dress for themselves. The focus of the future terminal competition will be the competition of VIP customers. < a > VIP customer service < /a > the upgrading of the system will be the core of competition. < /p >
< p > six, promote sales promotion. The traditional promotion is a > price war < /a > buying and selling, full gift and other means are the scope of the price war. If the entity store wants to be hit by the electricity supplier or seldom be attacked by the network, it must change the way of thinking, change the selling of ordinary products to the sale of personalized products, individualization is to take the characteristic road, and strive to transform from the passive service of the shop assistant to the orientation of the active personalized service, from the pre-sale service to the pre-sale and after-sales service direction, and to increase the added value. Example: department stores will turn big promotion into parties. "Hundred nights" invite artists to attend more than 100 fashion party programs and create PARTY to attract more visitors with a fresh experience. First, develop a good sales promotion strategy, clear and clear sales promotion theme, so as to make effective promotional activities with this theme. Then, on the day of "a href=" http://sjfzxm.com/news/index_c.asp "December 12th" /a ", in the face of the crazy promotion price on the Internet, the owner of the clothing store must not follow the selling price. When it comes to the promotion time, we know that the best way to win is to observe whether the clothing around the shop is going along with promotion activities during the "Double Twelve" period. When we do promotional activities, we must do a good job of promoting the atmosphere. We must make the consumers know that your shop has to do promotional activities on the day of the event. < /p >