Group Buying Is Becoming The New Favorite Of Brand Shoe Enterprises.

Midsummer is about to go, and autumn shoes are starting to enter the market. A few days ago, after Shanghai Airlines purchased 2000 pairs of AOKANG shoes last year, it added 1000 pairs of autumn single shoes as its employees' shoes. It is understood that due to the adoption of the AOKANG group buying service program, the airline has saved many budgets in this group purchase. AOKANG group has also tasted sweetness in this kind of cooperation. Since the start of the group buying business in 2002, with excellent brand reputation, AOKANG has gone through many rounds in the group buying market, especially in the competitive bidding process. It has won many group purchase orders from many government agencies. The group buying users have covered many enterprises and institutions such as aviation, public security, procuratorial, business, communications, schools, banks, hospitals, enterprises and so on. They have signed long-term fixed-point group purchase agreements with more than 20 enterprises and institutions such as Shanghang, China Southern Airlines, Shanghai Public Security Bureau, Guangdong Provincial Bureau of industry and commerce, etc., and sales volume of group buying business in 2007 has nearly tens of millions of yuan. According to industry analysis, with the increasingly fierce competition in the shoe market, the group buying business is undoubtedly a breakthrough in the sales and distribution channels of footwear industry. Although group buying has not become a mainstream consumption mode in recent years, it is certain that as a new marketing mode, its gradual popularity will be a trend. Luo Huirong, AOKANG brand sales director, told reporters that in order to further expand the market share, intensive farming and marketing, expand sales channels, look for new sales growth points and breakthroughs, in view of different consumer groups, companies continue to develop group buying channels. At present, enterprises and institutions or a larger number of group purchase orders are the main parts of AOKANG's current group buying target customer groups. These group buying shoes are usually issued to employees by staff members or by enterprise welfare. They are usually designed and developed separately according to customer requirements. Apart from having the consistent characteristics of AOKANG shoes such as wear and comfort, the price has a certain discount compared with the market price, and the style is also more suitable for professional identity. And for those smaller group purchase orders, the company usually advises customers to take the goods directly from the local AOKANG terminal chain stores, and the prices are also relatively favorable. In fact, the group buying business has already attracted the attention of many shoe giants in China. However, Luo Hui Rong said that a special team like AOKANG should be set up to set up professional process and standard enterprises. In particular, we are planning to join hands with some famous clothing brands to promote "packaged group buying" for the society. This will not only complement AOKANG's sales channels, but also bring invisible advertising effects to AOKANG, and let consumers enjoy "one-stop" consumption, which will bring more benefits to prices and services. The group of Shanghai Airlines official said, because of the particularity of the industry, the company has a higher demand for employees' ordinary shoes. Spring, summer, autumn and winter are different and the demand is large. Group buying can give us greater autonomy. It is very free for the selection of style, quality and brand, and can enjoy price concessions and services. It should be said that it is more cost-effective. A friend who is in charge of trade union work in a large foreign enterprise has a deep understanding. He said, now the welfare of enterprises is increasing. According to convention, the company will give some benefits to employees on holidays. In the past, fruit, food, washing products, rice cookers and so on, the group buying shoes and clothing and electrical appliances for welfare has only appeared in the past one or two years. It was originally purchased directly from the market, but in the past two years, it is mainly done through group buying, because group buying can do more work with less money, save money and save time, which is a very good way of purchasing. Buying shoes can buy a group, buy clothes, buy a group, buy a house, buy a group... Indeed, with the growing maturity of consumer psychology, group buying is becoming a frequent consumption mode for consumers. (Liang Jiesheng)