Inventory 2013 Home Industry Ten Great Sensation

< p > experienced the baptism and adjustment of "cold winter" in 2012. < a > home industry < /a > showed strong vitality in 2013. This vitality is mainly reflected in the broader business perspective of enterprises. It has produced more diverse ideas in marketing services, and has made bold practice and achieved more practical results. Here is a summary of the ten major innovations of the home industry in 2013: a > marketing < /a > events. Readers will review the new ways of marketing at the same time. < /p >
< p > < strong > innovative marketing event 1: flying to the Great Wall, < /strong > /p >
< p > < strong > innovation main character: < a href= > http://sjfzxm.com/news/index_s.asp > > Home > /a > /strong > /p >.
< p > September 19th, unexpectedly, the family opened the "lucky helicopter to tour the Great Wall" at all stores in Beijing. Consumers will spend 5000 yuan during the 7 months of September 19th -10, and they will have the opportunity to enjoy the red leaves in the air of the Badaling Great Wall by helicopter. During the double festival, the family managed to tour the 4 the Great Wall tours in Beijing, attracting numerous consumers. < /p >
< p > the point of view of the Commercial Daily: it is a creative idea for the family to bring the helicopters in for the promotion during the double festival. After seeing the plane and then getting on the plane to enjoy the red leaves, imagination becomes reality. Helicopters are not always accessible to ordinary people. Even though their homes have attracted many eyeballs through this activity, they have truly experienced their commitment to their promises. < /p >
< p > < strong > innovation marketing event 2: "2 days come," creating suspense < /strong > /p >
< p > < strong > innovation main character: < a href= "http://sjfzxm.com/news/index_s.asp > > Red Star" Kai Long "< /a > /strong > /p >
< p > early March, red star Kai long will broadcast an advertisement in CCTV. The theme is "2 days come." as for the specific advertising content, it is full of suspense, causing speculation. When the answer came to light, people suddenly realized that the red star is going to hold an unprecedented promotion in the whole country on the two day of -24 March 23rd. Within two days, hundreds of first-line brand promotions were launched, and each brand signed a price guarantee agreement with red star, which ensured that the price was low to the bottom of the valley. < /p >
< p > commercial point of view: two days of promotion is not new, fresh is the suspense of the idea of "2 days come", giving people room for speculation. In the early days, with the propaganda of CCTV, people's curiosity was aroused. Advertising is the most feared way no one can see. "2 days come," the appetites advertising style has created a typical example of suspense marketing for the home industry. < /p >
< p > < strong > innovation marketing event 3: "filial piety dear family" pass on family affection < /strong > < /p >
< p > < strong > innovation main character: < a href= > http://sjfzxm.com/news/index_s.asp > outside city Cheng < /a > /strong > /p >
On the morning of June 1st P, 200 thousand children in Hanfu and 800 staff and business exhibition members read "disciple rules" in Cheng Nan square outside the city. Those who did not know they thought it was a lecture hall of Sinology. In fact, this is the launching ceremony of the series of activities of "filial piety and love family" outside the city. The circular broadcast of "three character classics" circulated by the store broadcast free copies of millions of copies of "disciple rules", calling for filial piety and love for families, and planning the marketing of 1200 brands involved in the sale of family based on family ties, and once again refreshed the marketing record. < /p >
< p > commercial point of view: promotion should not only be reflected in product prices, but also in the culture of enterprises. To advocate "filial piety and loving home" is a positive energy guide to create a harmonious family atmosphere. After all, in any family, household products are static, and only a harmonious whole with their families will enhance happiness. The dissemination of "filial beloved family" as a culture has touched the hearts and minds of people, and has naturally increased trust in the outside world. < /p >
< p > < strong > innovative marketing event 4: Sun Photo winning diamond ring > /strong > /p >
< p > < strong > innovation main character: < a > Jimei Home > /a > /strong > /p >
< p > January 4th, the Jimei family started the "photo winning diamond ring" campaign. As long as the lovers show their love photos, they will have the chance to win the famous and romantic diamond ring. Consumers who have valid marriage certificates in January 4th can receive a free 5000 yuan home coupon in Jimei. They can also get a new wedding gift from Jimei's home. < /p >
< p > commercial point of view: love is the eternal theme of mankind. Marketing by love theme will never be out of date. The innovative idea of "burning pictures to win the diamond ring" has made the marketing itself full of romance. It has also made the home enterprises which have always been impressive to the heart full of human interest, effectively attracting a group of young potential consumers. < /p >
< p > < strong > innovative marketing event 5: Customize furniture for students: < /strong > /p >
< p > < strong > innovation main character: < a > Shang pin goods house < /a > < /strong > /p >
< p > March 31st, the custom furniture brand is still home furnishings with the image spokesperson < a > Xun Zhou < /a > jointly launched the "love plan, love to go to school" public welfare activities. According to the plan, the new products and apartments are free to replace new desks and chairs for 100 poverty-stricken primary schools in one year, and the appropriate desks and chairs are customized for their children's physical condition. < /p >
< p > point of view: the free donation of desks and chairs to 100 poverty-stricken primary schools is a time-consuming and expensive thing. But behind this donation, it embodies the characteristics of enterprises: customization. The custom desk and chair itself is a big idea, to the children's customization, it adds love color, and can win a better reputation for the enterprise. {page_break} < /p >
< p > < strong > innovation marketing event 6: do bath mold contest < /strong > < /p >
< p > < strong > innovation main character: < a > min long ceramics > /a > headquarters base < /strong > /p >
< p > August 14th, Fujian dragon ceramic headquarters base launched the "2013 Fujian dragon cup first international bath model competition". In the 3 months' competition, the bathing models from all over the country were elected through the sea election, the semi-finals and the popular vote. It is worth mentioning that the whole bath mold competition is open to consumers, and people can witness the unique beauty of bath mould and ceramic and bathroom products. < /p >
< p > the point of view of the Commercial Daily: the model can not be struck with the eight poles of the bathroom, but the dragon is skillfully collocated through a "bath" word. The beauty in the bathroom is like a lotus flower, showing a natural beauty. With the expectation of beauty, Fujian dragon bathing model competition has even hit the headlines of entertainment, making it effortless to play its own brand. < /p >
< p > < strong > innovation marketing event 7:0 yuan purchase brick < /strong > /p >
< p > < strong > innovation main character: < a href= "http://sjfzxm.com/news/index_s.asp >" new Zhongyuan ceramics < /a > < /strong > /p >
< p > buy Tile no penny? This seemingly good thing happens in the new Zhongyuan ceramics. In August 14th, the new Zhongyuan ceramics launched the "0 yuan purchase brick" plan. In the 30 communities around the capital, 1% chance was chosen to experience the "0 yuan purchase brick" owners, and the lucky owners could enjoy the privilege of returning the bricks and tiles in full in five years. < /p >
< p > commercial point of view: free is often accompanied by additional conditions. "0 yuan purchase brick" is no exception, that is, lucky owners must pay the full amount first, but the five year return payment is real and free. The new Zhongyuan ceramic returned money, and the owner got the benefit, but he paid the advertising fee only, so that people could speak well in the trial, thus gaining positive word of mouth. < /p >
< p > < strong > innovation marketing event 8: CEO competed for reality show < /strong > /p >
< p > < strong > innovation main character: < a href= "http://sjfzxm.com/news/index_s.asp > > BOLONI < /a > /strong > /p >
< p > September 17th, Jiangsu TV's large boss reality show "a href=" http://sjfzxm.com/news/index_s.asp "wins in the blue sky and clear water < /a >", one of the participants is BOLONI CEO a > Cai Ming "/a". During the competition with other bosses from the most basic positions to challenge, finally not only by virtue of high score into the finals of the top three, but also let BOLONI brand get more attention. < /p >
< p > business point of view: the president's participation in boss reality show is not only in the management level of competition, but also in coping with competition. Cai Ming's performance brought positive energy to BOLONI. Sometimes, a star boss can really save a lot of energy. < /p >
< p > < strong > innovative marketing events 9: Micro films focus on the earth < /strong > /p >
< p > < strong > innovation main character: < a href= "http://sjfzxm.com/news/index_s.asp > > industry peak > /a > /strong > /p >
< p > November 15th, industrial peak launched a new public welfare micro film < < a href= > http://sjfzxm.com/news/index_s.asp > > Earth letter < /a >. This movie, directed by famous director Gao Xiaosong and dozens of star volunteers such as Chen Shu and Ma Dehua, appealed to people to pay attention to environmental protection and pay attention to the homeland of the earth through a touching story. < /p >
< p > point of view: the superposition of micro film and public welfare is a new marketing way. The micro film attracts the eyes, and the public service embodies the enterprise's responsibility. The industrial peak seeks a breakthrough from this joint point, and it is a shortcut to build the brand. Let more pedestrians know themselves, rather than in their own home small circle "nest inside ruthless", business peak is clearly penetrated. < /p >
< p > < strong > innovation marketing event 10: hand in hand fashion push floor < /strong > < /p >
< p > < strong > innovation main character: < a href= "http://sjfzxm.com/news/index_s.asp > > macro resistance floor > /a > /strong > /p >
< p > December 5th, Hong resistance flooring held the 2014 new product conference in Beijing competitive garden culture industry park. The most striking one is the Hong tolerance floor new constellation floor, which is a masterpiece jointly created by Hong Nai and the famous fashion designer mullun. The first time the floor was combined with fashion, it showed a cross border fashion feast. < /p >
< p > commercial point of view: wine is also afraid of deep alley, with good products, it will be called. Hong Nai is a constellation floor, showing gorgeous colors, targeting the "80", "90" fashion crowd, fashion has become the most accurate label, fashion is the best carrier of fashion. People see crossover, and Hong Nai is quietly changing people's perception of the floor: not only easy to use, but also good-looking. < /p >