Bosideng Marches Into The International Market

Gao Dekang, chairman of the board of directors of Jiangsu Bosideng International Holdings Limited, decided to spend 20 million 50 thousand pounds on a property in 28 South Morton street, West London, and invested heavily in renovation and renovation. After a year, a seven storey building like "giant wheel" was built. The Boston London flagship store and its European headquarters with a total investment of 35 million were opened and operated in July and October last year. Since then, the Oxford Street business circle with its golden size has China. clothing T stands for brand display.

Boston used in Britain. Chinese brand "Local design, global sourcing, local marketing" mode, through the establishment of a professional, dedicated, efficient local team, to provide down garments, suits, shirts, T-Shirts, sweaters, shoes All year round products such as socks have been realized in the European market from design, production and sale. Bosideng constantly adjusts and improves the existing operation mode, strengthens its operation in the UK, will sell Bosideng series products in the website and high-end department store counters, and will gradually extend to other cities and European countries in the UK. Gao Dekang said: "only when we integrate ourselves into the British society, experience British life, learn from British culture and provide consumers with high quality products and services, can Boston get the brand identity and value resonance in the UK, and finally create a bigger market."

In recent years, Bosideng foothold Overseas financing It has expanded its international influence and sales, and has successfully entered Japan, the United States, Canada, Russia, Switzerland and other countries. In 2005, Bosideng menswear entered the UK market with its own brand. It won the favor of British consumers with its high-quality series of men's clothing, and has 84 stores in the UK.

Bosteng, founded in 1976, has become China's largest brand down garment operator. Bosideng clothing covers down garments, men's wear, women's wear, children's wear, casual wear, etc. it sells well to China's cities and towns through more than 10000 retail outlets, and the market share of brand portfolio sales in China is as high as 34.5%.

Speaking at the University of Oxford, Gao Dekang said: "from the beginning, I dreamed of making Bosideng an international clothing brand that sells internationally. Internationalization It is the inevitable choice for Bosideng to develop in the long run. Globalization has further blurred the boundaries between the domestic and international markets, and the flow of various elements is more free and fast. International brands enjoy greater advantages in resource allocation, and the market space confined to the region will be further compressed.