Home Textiles Meet "Double 12": Fight Sales Or Clear Inventory

< p > no matter "rush the performance" or "clear inventory", for the home textile enterprises, the big promotion at the end of the year is a key battle.

< /p >

< p > a few days ago, by visiting many department stores and home stores in Beijing, we saw that the year-end promotions of the home textile market were constantly warming up compared with the continued decline in temperature. From the former "double 11" to the current "a href=" http://www.91se91.com/news/list.aspx "ClassID=101112107105" > double 12 < /a >, and the upcoming Christmas and new year's Day festivals, the hot selling promotion of the major home textile counters and online shops has been hit by waves like a massive "car battle".

< /p >

< p > < strong > low price: promotion trump card < /strong > < /p >

Less than P, the Sultan cotton polishing kit with a price of 1588 yuan is now on sale for 369 yuan. The white feather with a price of 3998 yuan is now sold for 998 yuan. The original price 228 yuan slow rebound cervical vertebra health pillow is now selling 79 yuan......

Reporters saw many home textile stores in Beijing, and many home textile brands including Fu Anna and Luo Lai were promoting sales at the end of the year.

Discount is the most eye-catching marketing strategy, and it turns out that the most effective discount is the most effective attraction.

< /p >

< p > "at the end of the year, I want to buy some new bedclothes and pillows for my family, save them for festivals, and add some festive atmosphere to my family for a change.

Catch up with the shops are basically discounted, are all big brands, the price is really tempting, I bought a few sets, not only the style is very fond of, but also save much than usual.

Ms. Wang, who lives in Beijing, told reporters with a smile that "sales sweeping" at the end of the year has become her consumption habit in recent years.

< /p >

< p > Beijing Han Guang Department Store Hui a href= "http://www.91se91.com/news/list.aspx ClassID=101112107107" > Home Textile counters < /a > the person in charge said that Hui Yi Home textile is holding a "preferential zero distance" activity, all the classic household textile 3~5 discount sales, this year's autumn and winter new money also has 5 to 25% off discount, at the same time there are full gifts, such as a single consumption of 1999 yuan sent Shu Xin ten pillows, 3999 yuan to send coral velvet blanket, 5999 yuan to send pure cotton air conditioning and so on.

During the activity, the sales volume of the counters increased significantly, especially in the weekend.

< /p >

"P," the shopkeeper who loves the store in the colorful city of green, said: "love has always been characterized by parity and fashion.

Near the end of the year, the store also launched a series of promotional activities, several colorful, simple design of cotton bed products package sold well.

With the change of people's consumption concept, home textile products have already changed from just demand products to fast food products. Many people, especially young consumers, mostly change their beds with the change of seasons and mood, and the price of bed products set at the original price of five hundred or six hundred yuan is more than 100 yuan, which is easy to be accepted by consumers.

< /p >

< p > < strong > warm tone: winter is sold well, < /strong > < /p >

"P", the head of several home textile stores, said that since the end of the year, sales of home textiles with warm colors have been leading in stores, such as flowers and wind, and the best bedding products.

< /p >

< p > reporter saw in the house store of Raffles square, the sales counters and signboards of various brands such as fuanna and Bo Yang were displayed.

In the fuanna booth and the exhibition bed, the iconic flower bed is very attractive.

"It's hard to see green in winter when it's cold. If you put a bed of flowers full of flowers to your bedroom, it will be as if the flowers in your house are filled with flowers."

Ms. Sun said consumers.

< /p >

< p > < strong > Channel: "up and down" resultant force < /strong > /p >

< p > it is understood that the three leading domestic textile enterprises, Luo Lai, a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108", "fuanna" /a "," Meng Jie "have identified O2O as the future strategic direction.

Roley home textiles is improving the supply chain and implementing the same price on line and online, so that franchisees will be included in the online business.

Fu Anna said that the company will launch the O2O model in the next 3 years, and integrate business opportunities with the Internet to make the Internet a front line for offline pactions.

As a result, offline stores can use online shops to attract customers, and consumers can also choose online products and online settlement.

< /p >

< p > Sun Weimin, vice chairman of Suning Yun Shang Group, believes that the development of enterprise < a href= "http://www.91se91.com/" > O2O mode < /a > should pay attention to the construction of three aspects: logistics network, service network and experience network.

< /p >

< p > "buying brand home textiles online is really cheap and convenient. Home textiles are almost all standard sizes. If you choose them, you can place the order directly."

Ms. Chang told Ms Chang that she had bought several sets of home textiles in the recent promotion season.

< /p >

< p > reporter has found that one of the main advantages of online sales is category.

Due to the limited space constraints, the entity store can easily get on the Internet. Besides the hot selling of bed products, the volume of curtains and other home decorations is also very large.

Reporters freely search for modern curtains, idyllic, European, Korean, Mediterranean, American style villages, Chinese and other styles of curtains, and a variety of materials, complete functions.

A curtain electric business customer service said, online sales curtains, has now entered the stage of quantitative production, like clothing, like batch production.

Compared with physical stores, the discount of online stores can be lower by restriction of operating costs such as rent, decoration and labor.

This may be the reason why online promotions are more attractive to consumers.

< /p >