What Does Chengdu Shoe Enterprises Lack? Brand Awareness And Technology Content

The Chinese women's shoes city in Wuhou District is attending the exhibition as the sole footwear exhibition hall in Sichuan this year. Although the purpose of women's shoes is to promote publicity platforms and shoes products, there are few shoes on the exhibition stand.

What is the reason why Chengdu shoe industry does not want to stand on the international stage?

Huang Fuhao, general manager of the western shoes city, is playing the key role: OEM is the "heart disease" of the footwear industry in Chengdu. Only a few famous brands such as "karmid", which have won the famous brand in Chengdu, have not yet come out of the fate of the OEM production.

How can we make "made in Chengdu" sound?

"The government and enterprises must work together."

Huang Fuhao said that making brand is a long-term process, which requires a lot of human, financial and material support. Without the help of the government, it is difficult for enterprises to complete.

At the same time, the brand awareness of enterprises needs to be strengthened.

In view of the reality of our province, Sichuan's only genuine leather shoes produced by Chengdu Li Shen Industrial Co., Ltd. and Chengdu LAN Pai Industrial Co., Ltd. have started the brand.

The industry admits that promoting the brand development of shoe enterprises through policies is the key to the new stage of the "shoe industry in Chengdu".

To manufacture high-quality products, we need to pay attention to animal welfare, price rise of raw materials, RMB appreciation, export tax rebate reduction, labor cost increase and environmental protection policy pressure. Now it has become the 5 biggest obstacle in the leather industry.

Sichuan leather industry is no exception, especially the problem of raw materials and export green barriers, which makes Sichuan "pig fur coat" in a predicament.

At this forum, world leather experts have brought new thinking to Sichuan pig leather industry.

Animal welfare is a new concept put forward by the international leather exhibition this year.

"The integration of good animal welfare practices into the framework of the leather industry."

Repeatedly mentioned by international leather experts.

They point out that the problem of China's leather industry is that farmers and final consumers are out of touch.

And the problem is that Sichuan pig skin industry also exists.

"The emergence of mid Market Substitute and the rising price of finished products are the bottlenecks of pig leather production. It is our purpose to understand new consumption trends and management technologies and upgrade products."

Hu Quan, manager of the Sales Department of Chengdu based on pigskin garment production, acknowledges that the concept of animal welfare will become an important factor for purchasers and manufacturers to consider in the future.

To seize the market opportunities and increase the technology content, people's demand for leather products is getting higher and higher. The threshold of developed countries' export to China's leather products is also improving.

Improving leather making technology level, increasing science and technology content and strengthening environmental protection have become the realistic choice of leather industry's sustainable development.

At present, the current situation of Chengdu shoe industry is "management can not keep up, products are not stable". The semi manual semi pipelining process makes the quality of products unstable. In addition, material and waste in production line management need to be studied in detail by enterprises and industries.

But from the back view of the Sichuan leather trader's "East travel experience", we can see that the progress of science and technology of our peers will also guide our province's injection into the leather industry.