A Number Of Han Style Clothing Brands Have Surged Online Revenue This Year By 50%

While doing a good job of physical channels, while focusing on efforts to sell online. From the annual meeting of the clothing trade association of Wuhan recently held, the number of Han style clothing brands increased by 50% this year.

　　 Online sales are exceptionally popular this year.

Li Qunbao, Secretary General of Wuhan clothing trade association, said this year Han style clothing It sold 30 billion yuan, doubled over last year, and the online sales of each brand increased by an average of 50%.

　　 Wuhan Sexy underwear brand: cat people

Cat Group Chairman Lin Lin revealed last year MiiOW Sales on the Internet amounted to 80 million yuan, and sales this year are expected to exceed 150 million yuan, up nearly double the same period last year. Not only the cat people, Wuhan Ai Di clothing sales online this year amounted to 80 million yuan, accounting for nearly 1/10 of the company's annual sales. Online sales are exceptionally popular this year and become the consensus of many garment makers.

It is understood that the Han style clothing involved in online sales has not begun to work well. "A few years ago, many customers did not trust too much to buy clothes online," he said. "In the first two years, many customers didn't trust the Internet to buy good clothes, and online shopping mostly went to low-priced clothing, and did not attach importance to brand names." Wuhan However, with the popularity of online shopping, brand clothing is attracting more and more attention from customers.

　　 Selling clothes online depends on precise positioning.

Although Han style clothing has been involved in online sales for several years later than some of Zhejiang's clothing brands, many brands have implemented precise positioning and marketing online this year, with good results.

If the cat underwear is implemented, it is the same strategy under the brand, online and offline. You Lin said, "many consumers think that online shopping for clothes is similar to that of cards, but the price of unlicensed products should be saved. But Taobao executives revealed that Taobao's sales of mass market actually doubled this year, but the sales of brand stores increased by more than 3 times, indicating that even online products are still popular. The brand line also gives the cat a taste of sweetness. According to the introduction, the price per person on the Internet is 230 yuan, which is much higher than that of many brands with no price of 70 yuan. He said that next year, millions of yuan will be recruited to recruit online marketing talents.

According to the relevant person of the Wuhan Municipal Commission of letters, the Han style clothing "near the" electricity supplier not only broadened the sales channels, but also greatly enhanced the brand influence. And AI is carrying out the strategy of "Internet under the Internet differentiation". "Online stores sell no physical stores, and they have precise positioning and marketing of different consumers." Li Hui, deputy general manager of Ai Di, introduced.