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    Interpretation Of Xi De Long'S Glory In 2013

    2013/12/13 20:30:00 21

    Fast Fashion BrandXi De LongBrand Strategy

    Since P entered the market in 1992, Xi dragon has gone through 21 storms.

    Today, the a href= "http://www.91se91.com/news/index_c.asp" > Jinjiang < /a > headquarters has more than 230 acres of "iron barracks". The construction of Jiangxi Industrial Park, covering more than 600 mu, will become the largest production base of Xi De long.

    With thousands of outstanding teams, thousands of brand stores are located in the north and south of the Yangtze River, and a high quality and high quality life sports brand is rising.

    Of course, all of this is not only due to the correct implementation of the brand strategy in 2013, but also the result of the 21 years of its success.

    < /p >


    < p > < strong > focus on quality < /strong > < /p >


    < p > < strong > lay the life movement throne status < /strong > /p >


    < p > quality wins the future.

    Over the years, excellent product quality is the cornerstone of the development of Xi Long lung, and strong R & D strength is the pioneer element of development.

    The development of these 21 years can be said to be a rapid development, and it can be said that it is a hardship.

    But he always sticks to the leisure sports market and insists on providing high quality and high quality sports equipment for consumers.

    Especially in the aspect of sports shoes and clothing, after so many years of exploration and sharpening, it has formed a set of perfect and systematic high level product manufacturing processes that are different from other industries in the same industry.

    With its excellent quality, he has laid the status of the Chinese life sports brand, and owns the most advanced international infrared and ultraviolet physics tolerance tester and spectrum analyzer.

    At the same time, it has also formed its own distinctive characteristics in the development of various categories.

    < /p >


    < p > 2003, the R & D center of "a href=" http://www.91se91.com/news/index_c.asp "Xi Dalong" /a "was formally established. From production and processing to independent innovation, she successfully completed the great pformation in just a few years, and created a speed myth in the industry.

    In order to integrate with the times, the company regularly trains employees to professional institutions in developed countries such as the United States, Japan and Korea, so that the design ideas of Xi De long can always match the global vision.

    In 2009, it became the research and development base of Sports Science Research Institute of the State General Administration of sport. It made the dragon grow stronger. At the same time, it also strengthened the innovative thinking of Xi De long. It was committed to providing consumers with more responsive, comfortable and healthy products.

    < /p >


    The persistence and intention of P for 21 years has created the specialty of Xi De long, and created the market of Xi De Long and created the development of Xi De long.

    With this specialty, it rises in the market competition and takes off in the market competition. It has created a modern and comprehensive life sports brand of first-class, first-class management and first-class quality in the domestic leisure sports industry.

    < /p >


    < p > in today's increasingly fierce market competition, if we want to remain ahead of the industry forever, we must keep moving forward.

    Xi Long has always been exploring and trying hard to build a comfortable life sports brand.

    < /p >


    < p > < strong > focus on health < /strong > < /p >


    < p > < strong > set off a new upsurge of "national fitness": < /strong > /p >


    < p > 2013, < a href= "http://www.91se91.com/news/index_c.asp" > fast fashion brand > /a > entered the Chinese market in large quantities, which brought tremendous impact and challenge to the local sports brand market, but also provided a golden opportunity.

    When international brands are closing down and locking up the money, facing the opportunity, Xi long long faces difficulties.

    < /p >


    In 2011, Xi De Long joined hands with the "national fitness program for thousands of miles" to become the first cooperative enterprise of the National Sports Administration's "nationwide fitness program". It signed third "five year plans" with the State Sports General Administration in 2013. It was awarded the official only designated sports shoes and clothing equipment of the National Sports General Administration of China, and joined Olympic champions such as Xing Aowei, Li Ting, Gao, Teng Haibin, Zhang Xiangxiang and so on into the dozens of communities across the country, bringing the healthy and happy sports concept to the masses of consumers. At the same time, 2013, the "National Fitness China trip" also went into more than 30 colleges and universities nationwide, and set off a new upsurge in the national fitness campaign in universities. < p > 2009.

    Xi Long Dragon builds a national fitness platform for the Chinese people, so that the concept of "Happy Sports" healthy movement can be integrated into the life of the Chinese people.

    < /p >


    < p > 2013 is an extraordinary year for Xi Dalong. It is a year when Xi Dalong carries glory and keeps forging ahead.

    Xi long will provide consumers with better products and services and take the interests of consumers as the first priority. In November this year, Xi Long lung was popular and won the "top ten most influential brands of China's footwear industry" in 2012-2013. This is the biggest affirmation of consumers and the biggest support for the product.

    With this honor and support, Xi dragon will move towards a broader space for development and strive to become a leading brand in the industry and provide consumers with more comfortable life sports products.

    < /p >


    < p > < strong > focus on the future < /strong > < /p >


    < p > < strong > pformation and upgrading embarked on a new journey < /strong > < /p >


    "P" is just a few steps, and Kang Zhuang is chop the way.

    Facing the 2014, the goal of creating a high-quality and high quality leisure sports brand is not far away, and time is also more urgent.

    < /p >


    < p > as the initiator and communicator of "sports life and health standardization", he will rely on the three forces of capital, innovation and team to spare no effort to support the development of the national fitness program.

    In 2014, in the face of fierce competition and challenges in the market, Xi De long will carry out a comprehensive brand pformation. Under the line, "American leisure and fashion" products are the main products, and the line will focus on building the "National Fitness Series", so that the products will develop towards a more diversified health direction.

    Transformation means innovation and challenge. Only by continuous innovation can we become the leader of this industry and become the most popular leisure and sports brand for consumers.

    < /p >


    In 2014, P will further increase investment in technology research with a more rapid and stronger means. It will be backed up by first-class technology and work together with all dealers and friends to create a brilliant future! < /p >

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