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    Interpretation Of The Development Trend Of Luxury Goods Industry Next Year

    2013/12/15 14:45:00 32

    Luxury GoodsIndustry AnalysisChinese Market

    When p went to the year-end inventory, the first one was the luxury industry.

    The luxury industry has benefited from China for several years.

    All brands that produce expensive watches, jewelry, "a href=" http://www.91se91.com/news/index_c.asp "fashion" /a all admit that Chinese consumers have an important influence on themselves.

    Now it's time to ask a question: has the two digit growth era of this industry ended this year? < /p >


    The market is clear: P from 2010 to 2012, the financial crisis swept across the United States, and the sovereign debt crisis dragged down the growth of European economy. The world's major luxury goods groups have achieved the best performance in the past ten years.

    The current price of luxury goods group is about 18.5 times the expected profit in 2014, which is about 50% higher than that of the European Storck 600 index.

    When the Lehman Brothers went bankrupt, the price of the luxury goods industry and the Storck 600 index were only about 7 times.

    < /p >


    < p > obviously, the new rich class in China has led the entire population to love luxury goods. This huge market development has led the luxury industry to enjoy the second unexpected joy after Japan.

    A study conducted by < a href= "http://www.91se91.com/news/index_p.asp > Italy < /a > luxury industry association and Bain company shows that in the past three years, the annual growth rate of the luxury goods industry has exceeded 11%, which is mainly driven by the Greater China region. In 2012, the sales of luxury goods in Greater China increased by 19%.

    But this year, the growth rate of the Greater China region is expected to drop to 4%, and the overall growth rate of the luxury industry will drop to only 2%.

    < /p >


    According to the data provided by the Bank Securities Department of Paris, P, Greater China accounted for 1/4 of Louis Weedon's sales, accounting for 35% of Cartire's sales and 45% of OMEGA's sales.

    Hermes estimates that more than 1/2 of its global sales will come from Chinese consumers in the next few years.

    < /p >


    Besides P, besides Chinese consumption, a href= "http://www.91se91.com/news/index_c.asp" > luxury goods < /a >, Chinese tourists will also shop abroad.

    Italy luxury industry association and Bain estimated that although greater China only accounts for about 13% of global luxury sales, 29% of customers who buy luxury goods are Chinese.

    < /p >


    < p > however, as China's economic growth engine is slowing down, sales of luxury goods are also slowing down.

    More importantly, recently, the new Chinese government began to crack down on corruption and the spirit of giving gifts, and issued some detailed rules for operation and supervision.

    As a result, being a high-profile luxury goods has become the primary target.

    As a rectification movement, the ruling party and government need to create momentum and set up models and objects that are easy to identify.

    Under the influence of this anti waste and extravagance measures, such as Remy Martin, the sales of luxury goods in Chinese market have slowed down significantly.

    < /p >


    This year, America has overtaken Asia as the main engine of growth in the luxury industry, P reported.

    Remy Martin has warned investors recently that business profits will fall by at least 20% this year, mainly due to a significant decline in China's performance in 2012.

    Louis Weedon's fashion and leather products Department declined slightly in the third quarter of this year.

    < /p >


    < p > below expected performance results led to a 6% fall in the market and 4 billion euros in market value.

    Lu Wei Ming Xuan is Louis Weedon's parent company. It is the world's largest luxury group by sales volume.

    Of course, a serious decline in sales also directly affects investors' valuation premium for luxury goods in the international market.

    < /p >

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