Thierry Mugler Appointed Davidkoma As Art Director

French fashion brand Thierry Mugler announced the appointment of a new designer David Koma as the artistic director of women's wear. DavidKoma will begin its work in January 2nd. In July, it will release the first series for the brand (early spring vacation Series) and the first fashion show in Paris fashion week in September.

DavidKoma, 28, was born in Georgia and grew up in St Petersburg, Russia. He came to London in 2003 and studied at the central Saint Martin School of art and design in CentralSaintMartinsCollegeofArtandDesign. He received his master's degree in 2009. He founded the same brand in the same year and won the popular stars such as DavidKoma Beyonce and Rihanna Rihanna.

Now, the design of DavidKoma has been sold in about 55 retailers around the world, including many well-known boutiques, such as Browns in the UK, LuisaViaRoma in Italy, Joyce in Hongkong, Tsum in Moscow and H.Lorenzo in the United States. In the future, he will take account of his personal brand business in London. ThierryMugler Headquarters in Paris shuttle.

After joining the ThierryMugler, DavidKoma It will take over the work of NicolaFormichetti, the original creative director of the brand. After 2 years of cooperation with NicolaFormichetti, Mugler decided to go to Italy Cowboy brand in April. Diesel RomainKremer and S e bastienPeign, the chief designer of men's and women's wear, have also left.

ThierryMugler parent ClarinsFragranceGroup CLARINS group decided to restructure the creative team before the 40th anniversary (2014) establishment of the brand. Since 1992, ThierryMugler, the designer of the brand perfume department, has announced that he will be the director of ThierryMuglerSAS in person, leading the creative work of two departments, namely, brand clothing and perfume.

VirginieCourtin-Clarins, director of MuglerFashion development, marketing and communications, pointed out that the arrival of DavidKoma is the first step in the reshaping and returning of Mugler brand when receiving WWD's visit. "We hope to renew the new chapter of Mugler to make it return to the fashion layout."

The industry estimates that ThierryMugler has a retail income of about $800 million a year, 90-95% comes from perfume business, and the rest comes from garments and accessories. ClarinsFragranceGroup CLARINS group ended its loss making garment business in 2003. It has developed a great success in its perfume products. In 2005 and 2010, Alien perfume and Womanity perfume respectively promoted the brand perfume business to achieve 50% revenue growth over the past three years.

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After graduating from the Saint Martin center in London in David Koma2009, the first group of people who understood his highly structured and futuristic design were Beyonc, Lady Gaga and Rihanna. But today, this more sophisticated and rigorous set of works may be more suitable for his two celebrities who are less dramatic but still occupy the first row of Fashion Week: amantha Cameron and Daphne Guinness.

It coincides with the display of Marc Jacobs and Louise Gray, and Koma takes the lead in the Japanese artist Kusama Yayoi, who is fascinated by wave point. After her, what he needed to understand was how to introduce her elements into a modern but feminist way to create a strict but feminine silhouette effect. Among the various round patterns, there are lacquered discs embroidered on jerseys, and the leather cut by laser cutting is attached with wool. The photo pattern printed on it is from the Russian contemporary art photographer Oleg Dou.

When Koma transformed his wave pack, he made a methodical progress, starting from the ingenious Sam Cam black and the suitable bare black fox fur collar, and then twisted it down, using a surrealistic layering. Maybe some people thought that the shining fur sticks were a little silly, but because of Koma's credit guarantee, he definitely used it in an exquisite way - they definitely used the way they should do that job, and gradually reduced the obvious color to make it conform to the prevailing fashion.