Sports Brand Prices Rose At The End Of The Year. Lining'S Price Rose 7.8% In The Four Quarter.

< p > a lot of consumers are willing to go to the end of the year when the product is less than a href= "http://www.91se91.com/news/index_c.asp" > discount > /a > more concentrated time. But for the first half of the year, the sporting goods that frequently staged "new product discount sale" drama, many sporting goods brands staged a price reversal drama at the end of the year.

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< p > December 9th, the reporter visited several shopping malls in Shenyang, and found that the pace of frequent promotions was different from that in the first half of the year. Most of the new winter sports products of most sporting goods brands did not have a discount.

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< p > < strong > winter new commodity is hard to find a discount < /strong > < /p >

< p > "this clothes should be depreciating after one year, and how much is the price?" in December 9th, in the sports goods counter of Zhongjie, Mr. Tong was confused by a $899 down vest.

"Last year, the brand had this vest. This year's style is basically the same as last year, but last year, in the store, the clerk clearly told me that it was 50 percent off sold."

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< p > for Mr. Tong's statement, the salesperson of the sporting goods brand store told reporters that this a href= "http://www.91se91.com/news/index_c.asp" > down vest "/a" was sold last year, but this year, consumers can choose more colors.

As for the price, sales staff said: "last year and this year, there is no comparison. Catching up with activities is a discount."

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< p > reporters found in the visit that when faced with high storage pressure in the first half of this year, many sports brands would discount sales as different means of "flood discharge". At the end of the year, sporting goods appeared to be very strong in terms of discount. Most of the new products in winter were not discounted, and only special brands of individual brands could offer 10 percent off to 5% off discount.

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< p > < strong > brand inventory pressure relief or main reason < /strong > /p >

< p > in fact, at the end of the year, the new a href= "http://www.91se91.com/news/index_c.asp" > sports goods price < /a > rise has long been traceable.

In the first half of this year, Lining announced that the price of shoes will increase by 7.8% in the fourth quarter of this year and that of clothing will increase by 17.9%.

Before that, Anta, XTEP, PEAK and 31st degree also announced that the price of sneakers and clothes will rise again to 20%.

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< p > in the shoe and clothing industry independent commentator, retail information and e-commerce observer Ma Gang, it seems that the price of sporting goods has a strong relationship with the order growth and inventory pressure relief, and the sporting goods industry has already recovered.

Ma Gang's statement is also corroborated from relevant data.

Data from PEAK semi annual 2013 show that PEAK's net profit has rebounded for the first time since 2012, up 28% from the second half of 2012 and from 13.4% in 2012 to 14.8% in the overseas market.

In this regard, the PEAK sports related person in charge of an interview with reporters said: "the three quarter of this year's single store profitability improved significantly, the stock digested into the end, the new product will become the main theme."

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< p > related links: < /p >

< p > Li Ning Co is riding the fast track of China's economic development, becoming the leader of Chinese sports brand and even catching up with Adidas.

However, with the change of the Chinese market, the sporting goods industry's previous business model has been challenged, so Lining himself took the lead in the pformation of the company.

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< p > facing the market changes and the loss of the company's performance, Lining has a lot of pressure on him, and this experience has become the most difficult thing for Lining to do since he went to business.

According to Lining's words, "it's not the same as starting business."

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< p > Lining believes that over reliance on wholesale operation mode in the past is no longer suitable for the future development of enterprises.

"The similarity between entrepreneurs and athletes is something that people share."

Lining believes that their similarities include seeking goals, pursuing goals, constantly breaking through and overcome difficulties, and this pursuit of will and passion is also needed by athletes and entrepreneurs.

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Lining, once an athlete, also played the spirit of "pursuing goals, breaking through and overcoming difficulties" in facing the company's current predicament, facing the company's current difficulties and solving difficulties. P

"From an athlete to an entrepreneur, I come all the way, no matter what I do, there is a process of breaking through myself and facing challenges and difficulties bravely and getting reborn. As long as we are enterprising and finding the right direction, we can get new opportunities and be born again." this is Lining's attitude in the face of difficulties.

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