Interpretation Of The Embarrassment Of Saber Men'S Clothing To The World

< p > with the advent of the era of Internet electronic consumption, Taobao Tmall of Ali group is constantly refreshing its single day sales record.

According to the latest data from Ali group, as of 24 this November 11th, Tmall's "double eleven" shopping carnival on a single day Alipay turnover reached 35 billion 19 million yuan, once again refreshed last year's "double eleven" set a record of 19 billion 100 million yuan.

The popularity of sales has greatly stimulated the enthusiasm of businessmen. This year, Tmall's "double eleven" shopping Carnival business has surged to 2 million, which is two times the number of last year. It covers more than 30 thousand brands, including "a href=" http://www.91se91.com/news/index_c.asp "clothing" /a ", electrical appliances, home decoration, home accessories, bags, cars, beauty care, mother and baby, food, books and many other industries.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > saber men's dress < /a > is an ordinary member of Taobao Tmall's many clothing businesses, but its products are not ordinary, because in the country little known is that even Russian President Putin is also a loyal consumer of this ordinary brand men's clothing.

In 2006, the world's major media had published such a news: "tough guy Putin's outdoor life", reported that when the Russian President Putin's hunting in the Siberia River Valley of a group of photos, in this group of photos, you can clearly see that Putin is wearing a military knife brand outdoor casual men's clothing.

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"P" is unique, in the United States, there is a famous footwear brand New Balance, because Reagan and other American presidents like to wear New Balance jogging, so they are also known as president jogging shoes, and world-famous.

In 2012, American congressman Michael turned to President Obama a specially customized version of the New Balance 990 running shoes, hoping to remind the president of the importance of homemade shoes.

New Balance shoes, which are also worn by the president, have become the most popular jogging shoes in the world.

As an outfit worn by other countries' presidents, the popularity and influence of national brand military knife men's clothing is hard to be known to all.

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"P > a product has gone to the world, and even the brand that the president of other countries likes to wear, why is it not well-known and concerned in the country? With this question, the reporter interviewed the domestic manufacturer of military knife men's clothing," Suzhou brothers outdoor equipment Trade Co., Ltd. ".

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< p > Liu Xinzhang, the boss of the company, was very excited when he talked about Putin's men's wear.

Liu Xinzhang said: "Saber" a href= "http://www.91se91.com/news/index_c.asp" > men's wear product < /a > is divided into three major series: military, leisure and outdoor. On the news picture, Putin was hunting for the "6435" section of our brand brigade products. There were 2 colors of yellow and green, and we saw that he wore all the pictures, which fully showed his masculine and handsome tough man image.

Inspired by the US military uniform 'M65', this dress design was redesigned and improved by two times. The first version was the wind coat long name "J3046". The top of the coat pocket retained the M65 bag. The second version was changed from windbreaker to cotton jacket. The fabric was made of forest camouflage pattern to make it more convenient and more personalized. The details of embroidery, metal buttons and artificial hair collar printed with Sabre brand LOGO were also clearly visible.

Just because Putin wore the brand of this dress, we also named this dress for the "Putin version".

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< p > it is reported that "financing difficulty" has always been the shadow of textile and garment enterprises.

In recent years, prices of raw materials, such as rising prices, appreciation of the renminbi, rising labor costs, and increasingly tight energy supply, have affected the traditional textile and garment enterprises in varying degrees, and the supply of funds has become a major problem that textile and garment enterprises are most concerned about and urgently needed to solve.

Gao Yong, vice president of China Textile Industry Federation, said: "in terms of financing, the textile and garment industry is always difficult.

At the beginning of this year and the end of last year, the state-owned banks listed the industry that controlled loans and restricted loans in 2013, and still put textile in the industry that restricted loans. We think this is very unfair. "

"There is no denying that textile and garment enterprises have some difficulties in financing.

But in the face of fluctuations in the economic situation and sensitive policies, banks can only turn on the red light.

An economic expert said.

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< p > the growth of every national brand has an arduous and tortuous process. Throughout the international community, many countries have revitalize their national brands through policy protection and support measures.

The United States is the world's leading economic power and a well deserved brand power: American enterprises occupy half of the world's top 500 enterprises.

The success of American enterprises and brands is inseparable from the support of relevant laws and policies of the United States.

As for the protection of local brands, there is a famous "301 clause" in the world.

The former stipulates that in addition to special circumstances, the federal government agencies of the United States must purchase their own products, and engineering and related services must also be provided by domestic suppliers.

In accordance with the "301 clause", the United States can impose trade sanctions against any country that "undermines the interests of the United States", thereby providing the best protection for us local brands.

In Japan, brand strategy has been upgraded to the level of national strategy, and the brand should be "set up a new image of Japan".

Many years ago, the Japanese government began to implement the "Japanese brand development support business".

The government collects and selects brands with Japanese cultural characteristics and regional characteristics for small and medium-sized enterprises to undertake 2/3 R & D, publicity and promotion funds to help them develop the market.

Samsung is a model of Korean national brand going to the world.

In the early days of Samsung's growth, the government's care played a crucial role.

In those days, the Korean government adopted the fleet type development strategy, from tax revenue to bank loans, to market access, to make the green light for enterprises, from small to large, from weak to strong.

France, however, held high the banner of economic patriotism and set up various obstacles to foreign mergers and acquisitions.

Many foreign mergers and acquisitions in France have been "aborted", and almost all of them came from the French government's intervention.

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< p > it can be seen that the survival and development of national brands depend on how to win in the competition of market economy, and on the other hand, they need more external environmental support.

Since the reform and opening up, China's rapid economic development has made many developed countries speechless.

But at the same time, the influx of foreign enterprises has also brought unprecedented impact on national brands. Data show that foreign brands occupy the leading position in China's high-end consumer goods market, foreign capital or joint venture accounts for nearly 80% of the market share, and consumers' acceptance of brands, products and services of ethnic Enterprises is far lower than that of foreign well-known brands.

The international competitiveness of domestic ethnic enterprises in overseas markets is weak. Many Chinese brands expand their overseas markets and rely on "small profits but quick turnover". The impression that "made in China" to overseas consumers is mostly "cheap", "low end" and other labels.

The excavation of new economic growth points and revitalization of national brands have come together at the same time.

In view of this, the men's wear products of the saber can be welcomed by the president of other countries.

As a member of China's national brand, its development deserves more attention.

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< p > Liu Xinzhang is still full of confidence in the development of men's wear in the future.

He said, first of all, the army knife brand pioneered the "Outdoors" style, and took it as the brand DNA, unique brand product, formed the brand distinct differentiation localization, effectively avoided the homogenization competition; second, the saber men's clothing on-line carries on the brand affiliate chain camp, at the same time, develops rapidly to the line, intervenes in the fast growing electronic commerce channel, has opened the brand flagship store in Taobao Tmall.

During this year's "double eleven" period, Taobao Tmall store made a good sales result.

We hope that the president's brand of menswear can go into the life of ordinary Chinese consumers, so that ordinary consumers who buy Military knife brands can get presidential wear experience.

In the future, we will not be satisfied with the products going to the world, but also the brand of menswear men's clothing, so that this national brand can stand in the world's brand.

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