Liu Jian, Founder Of Bragood, Talks About Business.

< p > underwear is a secret way for women to be sexy. But black horse knows that when more and more women buy underwear, they not only consider sexy, but also begin to consider health problems.

How to find a "suitable underwear" has become the pain of many women's hearts.

Bragood founder Liu Jian's wife is no exception.

Not long ago, the black horse elder brother and the domestic new underwear vertical electricity supplier project < a href= "http://www.91se91.com/news/index_c.asp" > Bragood < /a > founder Liu Jianshen chatted down "chest matter", harvest a lot, in order to provide readers.

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< p > "the knowledge of underwear that can be found on the Internet is chaotic and uneven in quality, so that it is impossible to distinguish whether it is right".

Liu Jian went on to say, "my wife is a good example. For many years, she has been troubled by buying underwear.

It's not that we can't afford to buy this stuff, but that there is a feeling that we have money and conditions, but we don't have the right place to look for it. Even if we buy the best brand underwear of a physical store, there seems to be a very professional try out guide. After buying it, it is often inappropriate to buy it, let alone buy it online.

Therefore, no matter the physical store or the Internet, many women can not easily get the bra that they want and fit for themselves, and can not easily get some scientific knowledge about breast health care.

So we decided to do such a thing: using the means of technology and the Internet to find suitable underwear for women. "

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< p > "since 2012, I have read a lot of relevant information, surfing the Internet, bubbling forums, buying materials, and spent more than a year to understand the knowledge of bra, and I have found that this knowledge is still very deep in the course of nearly a year. Please note that I have learned two words here, because from the various breast types of women to the design and manufacture of underwear, the matching of underwear and chest shape, to the various categories of underwear, the standards of underwear, and so on, without knowledge to describe it, I feel a bit sorry for it."

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< p > here, the black horse elder brother has to sigh, Liu Jian has become an underwear expert, speaking of Bra this matter, Liu Jian is almost at hand.

"According to a survey in Britain, 80% of women wear wrong underwear because they do not understand or understand underwear knowledge, or there is an impassable gap between knowledge and bra.

Don't belittle this underwear, it covers a lot of knowledge and meaning (health / Beauty / confidence / good mood, etc.)! Wearing underwear is a matter worth studying deeply.

However, the Chinese underwear market is not enough for young women nowadays, and it can not be compatible and unfriendly.

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< p > according to the detailed investigation, Liu Jian found that the market situation of women's underwear has the following characteristics: < /p >

< p > 1, big market.

Women's < a href= "http://www.91se91.com/news/index_c.asp > underwear market < /a > is now at a steady stage of development in China, with an annual growth rate of over 10% and a market size of over 100 billion. At present, the annual sales of online underwear for women are over 10 billion, and are accelerating.

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< p > 2, developing rapidly.

This year's double eleven, Tmall first hour sales bra 1 million 600 thousand, underwear 2 million pieces, is the largest sales of single products in all products; underwear brand taurel double eleven eleven daily cat sales, more than 60 million sales of cat, Manifen sales of more than 30 million.

It can be said that underwear sales is one of the biggest bright spots of double eleven this year.

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< p > 3, big demand.

China's 20~35 year old women exceed 200 million people, and the market potential is huge. With the further development of e-commerce, with the acceptance of e-commerce by the majority of women, the demand for online shopping underwear will likely show explosive growth.

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< p > for the selection of the target market, < a href= "http://www.91se91.com/pioneer/" > Liu Jian < /a > the team has also been subdivided. "Our main target audience is those who have started and are ready to start online shopping underwear, providing them with an objective and scientific underwear purchase advice and channels. Our future goal is to solve the troubles of women's online shopping underwear, so that women can find a comfortable, healthier and more suitable underwear in a relaxed and interesting form, and get the knowledge of bra and breasts.

To a certain extent, Bragood is doing more service + concept + products, which can be seen as a certain degree of learning and replication of millet, rather than a simple selling of other brands of underwear vertical business model.

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< p > speaking of underwear entrepreneurship projects, black horse has to mention the hot True and Co, Thirdlove and Adore me in the business circle. Whether it is an attempt to replace the traditional underwear buying scenes or the attention caused by capital, it is enough for more and more people to get involved in this field.

However, black horse Costa warm hints that the potential of women's underwear market is huge. There is no denying that the key to success in Bra's big business depends on whether the design of products and services can catch the hearts of the target users.

This is a reason for falling in love. You don't need to say much, you know.

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