Quanzhou's Foreign Shoe Enterprises Can Hardly Play The Euro Card.

At the beginning of this month, the euro fell against the RMB exchange rate for the first time this year, and entered the "9 era". Subsequently, under the influence of the US financial crisis, the exchange rate of the euro against the RMB fluctuated. Yesterday, according to the information released by the China foreign exchange trading center, the euro has lost 10 yuan to the RMB exchange rate and reported 9.9953 yuan. Originally, the appreciation of RMB against the euro was not significant. In the first half of the year, the yuan even depreciated 8%% against the euro, which contrasted sharply with the appreciation of the RMB against the US dollar. This has also enabled Quanzhou's export oriented enterprises to transfer some of their export markets from Europe to Europe under the background of the appreciation of the RMB against the US dollar, and the number of euros settled in foreign trade has gradually increased. But surprisingly, the central parity of the RMB against the euro has suddenly risen since the three quarter of this year. Since July, the RMB has accelerated its appreciation to the euro, and its appreciation has exceeded 6%% by August. At this point, the exchange rate of the euro is also unstable, and the foreign trade enterprises settled on the euro should have a headache. The sharp appreciation of the renminbi against the euro is not negligible for trade exports. To this end, this reporter recently visited Quanzhou related enterprises on its impact. Textile industry: it is a blow to operators. In recent years, Quanzhou clothing enterprises, such as seven wolves, Li Lang and Jin Ba, have been accelerating the cultivation of direct marketing mode and constantly upgrading the marketing network. Another Quanzhou clothing force, which is famous for its foreign trade, such as Malet, Hong Rui Xing and Da Sen, is also ready to set up a layout abroad. Besides expanding agents, distributors and franchisees, it has also registered trademarks in Western Europe and opened up the local market. Li Tianfu, deputy general manager of Fujian marlett knitting and Garments Co., Ltd., said that the European market accounted for about 90%% of the volume of foreign trade. "The appreciation of the RMB against the US dollar is too fast, causing factory quotations to rise, which has a certain impact on us." Six months ago, he began to change his mind. As the euro has been appreciating and stabilizing against the renminbi, it has been quoted in euros. Li Tianfu believes that the depreciation of the euro against the renminbi is a blow to foreign trade operators. "In the long run, the euro will be relatively stable." He said, "the clothing industry should deal with the changes in the foreign trade environment, and the most important thing is to enhance the brand value and enhance the added value of the products." Jinjiang big Sen Clothing Co., Ltd. mainly produces sportswear and children's clothing, and exports to North America, Middle East, Europe and other places. Ding Ronghua, chairman of the company and chairman of Chen Dai chamber of Commerce, said that the depreciation of the US dollar has great influence on Chen Tai's export oriented enterprises. "In the past two years, we mainly seek steady development. Although the profit is small, we will have an opportunity if we stick to it." He said that most of the clothing export enterprises of Chen Tai still use US dollars to settle accounts, so the depreciation of the euro has little impact, but most enterprises are still very concerned about the dynamics of foreign exchange. Hong Ruixing, general manager of Jinjiang (Jinjiang) Limited, believes that the depreciation of the euro has little impact on it. "Through the recent changes in the foreign trade environment, clothing companies clearly see that the most important thing is to improve the innovation and management level of the enterprises. The former can improve their bargaining power and the latter can save costs." Zhang Rui, for example, has developed a unique product with strong capability of independent innovation. If foreign businessmen like it, he will have to accept your price, because you only have this product. "This is the competitiveness of enterprises." (Du Liancai) Crafts: the safety of the "safe haven" has declined. Liu Weidong, Deputy Secretary General of the Fujian import and Export Chamber of Light Industry Arts and crafts, told reporters that after the decline in the US market demand, the export of Quanzhou handicrafts to the United States decreased, and the number of exports to the European market increased. Moreover, because of the appreciation of the renminbi against the US dollar, many businesses like to use Euro settlement when doing business with European customers. "Now, the decline of the euro exchange rate has certain impact on arts and crafts enterprises, but I think the short-term impact should not be too great. Handicraft enterprises that have signed orders with European customers may suffer some losses in the settlement of foreign exchange, but from the current stage, most of the handicraft enterprises' orders in the first half of the year have basically been shipped, and the number of foreign exchange enterprises in this period is relatively small, and the sharp decline in the euro exchange rate is also in this month or so. " Liu Weidong said. According to the introduction, if the euro exchange rate continues to maintain this downward trend, from a long time, the impact on handicraft enterprises may be relatively large. "The 104th Canton Fair will be held next month. Most of the Quanzhou arts and crafts enterprises have made use of the Canton Fair. The weakening of the euro has made the export situation uncertain in Europe, and enterprises will surely be more cautious when buying orders, because the risk of exporting to Europe is increasing. What is more worrying now is that after the decline in US market demand, the European market has become a "safe haven" for handicraft enterprises, and the weakening of the euro may reduce the safety of this "safe haven". He said. (Weng Yaoxiong) footwear industry: the footwear companies that have a smaller impact on the US dollar than those of the US dollar have said that, relative to the impact of the depreciation of the US dollar on export profits since last year, the current depreciation of the euro is not too big for the export shoe companies. The products of Quanzhou Hengtai Shoes Co., Ltd. are exported to Europe. Su Wenbin, general manager of the company, said that because most of their exports were settled in US dollars, the depreciation of the euro had little effect on them. Wu Hui, general manager of Quanzhou Nan Qi Shoes Co., Ltd. also expressed the same view. He said that the depreciation of the US dollar in the early stage had a strong impact on them. "Since the four or five and June, the depreciation of the US dollar has lost hundreds of thousands of dollars in profits, because most contracts were signed last year. Although the export products settled in euros have been affected, the impact on the US dollar is not very large. " Wu Hui said. However, the impact of the euro trend on exports is not optimistic, Wu Hui said. "From the external environment, we hope that the government can introduce some policies to support it. From the perspective of enterprises, only by improving product competitiveness and controlling costs can we reduce risks.