China'S Down Product Design Competition Ended In 2013

< p > > as the only professional design competition of the "a href=" http://www.91se91.com/news/index_c.asp "down industry > /a", the Fifth China down products design competition finals hosted by the China feather and down industry association and Xiaoshan cultural and Creative Industries Office of Hangzhou City, Zhejiang province were held in Hangzhou Xiaoshan Jinma hotel.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > down products < /a > natural, green and environmental friendly. Its soft, comfortable and warm characteristics have been recognized and loved by consumers more and more.

At the same time, the design requirements for feather and down products have been gradually improved, and the competition among brands has become increasingly fierce.

The aim of the competition is to speed up training and developing excellent designers, improve the overall design ability of our down industry, enhance the market competitiveness of China's down products, and promote the progress and development of the whole industry.

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< p > the theme of this competition is "Oriental charm".

"East" is often synonymous with mystical, classical and cultural details.

The 5000 years of civilization of the Chinese nation, both classical and fashionable, is the perfect embodiment of Oriental culture.

With the increasing strength of China's comprehensive strength, China's influence in the world is gradually expanding.

Through mining and refining the elements of Oriental culture, and combining these elements perfectly with modern new technology and new materials, enhancing the influence of China's down products in the world and showing the oriental flavor of culture is the main thrust of this competition.

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The competition was officially launched in March. In June, the work of collecting and arranging entries was completed in June. In July, the design competition preliminaries were held and the shortlist was announced. In the 8-10 months, the finalists made works in kind, submitted their works in November, and held the final evening party until December 6th. The whole process was compact and pragmatic, and the highlights were frequent.

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< p > < strong > highlight 1: increase the intensity of students' entries and create a new high.

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< p > Donghua University, Zhongyuan University of Technology, Jiangnan University, Wuhan Textile University, University of Jinan, University of Jinan, Shanghai, and other colleges and universities actively contributed to the collection. The total collection of < a href= "http://www.91se91.com/news/index_c.asp" > clothing < /a > group of student works 277 sets, bedding group 62 sets, including 28 sets of clothing group, 8 sets of bedding group finalists.

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< p > the bold creativity and rich imagination of students' works are the highlights. Some of the finalists can not only display the popular elements appropriately, but also combine the characteristics of feather down products to a certain extent, considering the practicality and market value of the products, reflecting the higher professional quality and design level of the designers.

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< p > < strong > highlight two: arrange the direct connection between students and enterprises.

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< p > enterprises choose their entries according to their marketing concepts and design styles.

Through this activity, enterprises first get the right to use the selected works and the chance to select talents first, and the students also successfully complete the final works with the help of enterprises.

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< p > participate in the company's initiative to meet the student writers, provide accommodation, purchase the designated raw and auxiliary materials, and arrange professional designers to help students complete their works, showing the strength and demeanor of the down enterprises.

Students also learn about the characteristics and design points of down products through competitions, laying the foundation for future related work.

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< p > < strong > highlight three: bringing in the talents to be put into practice, the first time to hold the double selection recruitment meeting of the design talents in the down industry college.

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< p > after the end of the finals, young Jun, who wishes to join the down industry, fully displays the comprehensive quality through self introduction, work appreciation, professional knowledge quiz and psychological quality test. The company chooses the students who meet the needs to further discuss their cooperation intentions.

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< p > the enterprises involved in the recruitment are all well-known enterprises in the industry, including Bosideng International Holdings Limited, Shanghai Yan Huang down products Co., Ltd., Zhejiang North Swan Limited by Share Ltd, Dong Shang clothing Limited by Share Ltd, Guangzhou Wenhua down products Co., Ltd., Zhejiang Tianxiang Holding Group Co., Hangzhou sella Fashion Co., Ltd., Zhejiang Sidana Home Textile Co., Ltd., Jiangsu Sanxing Garment Co., Ltd.

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< p > Yao Xiaoman, director of the China feather and down industry association, said that through the joint efforts of the three parties of enterprises, colleges and associations, the recruitment of the down industry will be held as an annual regular brand activity. Through this double recruitment fair, enterprises will be able to create a window for enterprises to introduce design talents, a channel for students to pport students, a stage and industry for students to show their design ability, and train cradles for designers.

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< p > the current competition continues to use the form of the evening party, vice chairman of the China clothing association, Professor Wu Haiyan, director of the Department of dyeing and clothing, The China Academy of Art, Professor Zhao Weiguo, Dean of fashion design department, Zhejiang Sci-Tech University, Liu Canming, Professor Liu Canming, associate professor Liu Canming of the Institute of art and design, Donghua University, and other professional professors, business designers and fashion experts.

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