Experts Predict: India Brand Clothing Demand Growth Rate Of 4% Per Year

Retailers are still coping with the economic slowdown. Inflation 。 However, a gratifying result indicates that the income level of these garment retailers is rising steadily. In the next few years, the brand clothing market in India will grow vigorously. Crisil It is predicted that the demand for clothing in India market will grow at an annual rate of 4% in 2013~2014. Now let's take a look at the details of the world's clothing and shoe net.

according to Global consulting company According to Crisil's report, the total sales of clothing in India decreased by 2% in 2011, and the total sales volume in 2012 only showed a moderate increase of 2%~3%. Such a market trend is due to the consumption tax introduced in 2011, which severely compromised consumer confidence and further led to a slowdown in brand clothing sales. However, since April 2013, the cancellation of consumption tax and the growth of demand for small towns have made brand clothing sales warmer again. In the past 5 years, the brand of fashion lifestyle has been advocated. Louis · Philip , Van Huesen, Peter · England Annual compound sales growth rate of 25%. Over the same period, the annual compound growth rate of Page Industries was 35%. In the past 5 years, the sales of these brands are far more than the expansion of the clothing market.

The study points out that in 2012, India clothing market Sales of 12500 billion rupees, of which brand clothing contributed 40%, 10 years ago, this percentage is about 25%. In addition, the share of sales of organized clothing retailers accounts for about 18%, much lower than that of 80% in Europe and the United States. In all categories of products, men's formal wear and European and American style women's clothing fully reflect the brand's influence. In women's jeans, T-shirts and children's wear products, there is still a lack of impressive brand clothing.

Crisil predicts that the demand for clothing in India will grow by 4% a year in 2013~2014. With the increase of organized retailers, the growth of national disposable income, the change of population structure and the enhancement of brand awareness, Brand clothing The climb is faster.

The report also points out that in the future, these clothing brands need to be wise and prudent in assessing customer preferences and making appropriate expansion plans. In the India market, it is equally important to enhance product differentiation and emphasize branding. Over the past 3~4 years, some brands have been too eager to expand, resulting in increased inventory and cash flow problems. In the next 10 years, it is essential to understand customer preferences and manage cash flow effectively.