Sports Brand "Club Marketing" Widens The Market

< p > with Hengda football becoming the first Asian champion to win the history of domestic football, Hengda investment sports club's promotion of < a href= "http://www.91se91.com/news/index_f.asp" > brand > /a > influence has begun to be accepted and emulated.

In fact, this year, some sports brands in Quanzhou are trying to attract the participation of a group of sports enthusiasts by setting up clubs so as to achieve the purpose of spreading the brand culture and promoting the products.

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< p > < strong > league matches friendly club > /strong > /p >

< p > after last year's signing of NBA superstar Iverson, Fujian Iverson sporting goods Co., Ltd. recently announced the establishment of the Iverson club, participating in the BCBA China stunt dunk competition, becoming one of the eight teams to fight for BCBA in 2014.

According to the introduction, the BCBA China stunt dunk tournament is a newly rising event in China. It is a large Basketball League sponsored by the State Sports General Administration, which is parallel to the CBA League.

Lin Zedong, general manager of Iverson Brand Company, told reporters that the club would be the first professional Chinese stunt dunk club in the Fujian area of the Chinese special skill dunk League.

Through the formation of the team to fight the BCBA League to carry out the new marketing, with the help of club influence, the brand can promote brand improvement and market development at the level of channel, brand and product.

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< p > 361 degrees ago, holding a golf match in Jinjiang together with other partners such as Jinjiang Bai Xiang group.

The chief executives of such famous enterprises as Li Lang and so on, step on the XTEP a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >, wear Anta sportswear, swing to the spot, and win the battle.

People from Bai Xiang group said that not only the owners, but more and more people liked and accepted golf.

Enterprises use the form of clubs to condense high-end consumer groups in the form of friendly competition. Therefore, it is the purpose of interested enterprises to find high-quality customers.

The industry predicted that the club's nature of the event will usher in more attention in the future.

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< p > < strong > outdoor activities club < /strong > < /p >

"P" is unique. Recently, the club's marketing promoted brand development and St. Valentine from the outdoor industry.

Unlike the former, Iverson achieved the purpose of brand promotion and promotion by investing in athletic clubs to participate in the league, while the St. Valentine's outdoor club was to attract outdoor sports fans to join them and achieve the promotion of brand culture in a subtle way.

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"P" not long ago, the national automobile field cross-country Championships (COC), the final round of the Xiamen finals, and the site of the Shuanglong Tan self driving tents Festival, the reporters saw that there was also an exhibition of related supporting products in addition to the fierce cross-country race.

Among them, the luxurious terrain vehicle and the high quality Sevlae outdoor life experience exhibition are the most striking. The classic Jeep models, outdoor functional clothing, ultra light wind proof jackets, professional outdoor shoes, tents, picnic bags and other outdoor equipment create a vivid self driving travel life scene.

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< p > according to the introduction, this is one of the activities of St. Valentine's participation in the tent Festival. Apart from the exhibition of these equipment, outdoor clubs also organized bonfire parties, camping, food, night markets, rock climbing, grass skating, archery, open-air films, etc.

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< p > < strong > marketing audience widened > /strong > /p >

"P", an outdoor activity organizer nicknamed "young people", said that members of the outdoor club include "donkey" and novice. They come from all corners of the country, or small business owners or city office leaders, white-collar workers, or outdoor enthusiasts.

The club operates in the form of zero dues. Currently, the organization has participated in thousands of camping and self driving tours.

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< p > "club marketing avoids the cold and simple business relationship of product sales. Through members of the club experience outdoor life, let members feel the joy of sports culture outside the product, and let members embrace the brand culture of the enterprise, and finally accept the product and related services."

Chen Jiatai, general manager of St.

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< p > club marketing refers to the way of business that helps enterprises to get members' participation through the establishment of clubs and provide services that meet the needs of members, and cultivate loyal customers who are less than a href= "http://www.91se91.com/news/index_c.asp" > < /a >.

A variety of club organizations have emerged in China in recent years.

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A few years ago, some high-end luxury clubs in big cities were still impossible for ordinary people. But nowadays, clubs are quietly appearing in various forms. P

At present, there are many clubs in many cities in China, such as cars, karts, rock climbing, paragliding, diving, reading, collecting and so on.

These clubs are generally divided into three categories: entertainment, health and cultural knowledge. Whatever they are, they conform to the current trend of leisure life and reflect the gratifying changes in people's quality of life.

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