Luxury Consumption Is More Important Than Content.

< p > form is more important than content. Asian countries' gift giving knowledge is less than /p.

< p > Asian countries are quite different in social, ethnic and religious situations, but there are many similarities in < a href= "http://www.91se91.com/news/index_h.asp" > gift giving < /a >.

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< p > 1. form is more important than content.

Gifts for Asian people, famous brand goods or handicrafts with ethnic characteristics are good gifts.

As for the practicality of gifts, they are placed behind knowledge and artistry, especially Japanese and Arabs. They attach great importance to the brand and external form of gifts.

For Japanese, the more beautiful and practical gifts are, the more popular, because the Japanese have the gift of gift giving him such a gift that he can send it to others.

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< p > 2., advocating courtesy and reciprocity, and are more willing to show respect for others with their generosity.

In Asia, no matter where, people believe that coming and going are not dignified, which involves their own image.

Therefore, most people tend to give gifts to others.

Moreover, when receiving gifts, they often work harder in the intrinsic value and external packaging of gifts, in order to present their generosity and respect for others.

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< p > 3., pay attention to the specific directivity of the gift objects.

When choosing and presenting gifts, they are very concerned about the specific directivity of the gift objects, which is the characteristic of the Asians.

Generally speaking, gifts for the elderly and children are always pleasant, and no matter what they give, people are happy to accept it.

However, if a gift is given to another's wife, it is necessary to consider the relationship between the two parties and the taboo of the other party. For example, Arabs are most taboo against giving gifts to their wives, which is considered to be a violation of their privacy and an insult to their personality.

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< p > 4. taboo.

There are many taboos in different countries about < a href= "http://www.91se91.com/ > Gifts > /a > numbers, colors and patterns. For example, Japan and Korea have taboo against the word" 4 ", and regard" 4 "as the number that indicates bad luck.

It is very popular for odd numbers and 108 equal numbers of 9, 7, 5, 3, and especially for the "9" and "9" multiples, but the Japanese do not like 9.

The Arabs taboo animal designs, especially the design of pigs and other patterns, while the Japanese taboo Fox and badger and other patterns.

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< p > < strong > mainland luxury consumption growth rate plummeted year by year is estimated to be only 2% < /strong > < /p >

"P" recently, Bain released the "2013 China a href=" http://www.91se91.com/news/index_s.asp "luxury market < /a > Research Report, pointing out that the mainland's luxury market growth slowed further in 2013. The annual growth rate is expected to be about 2%, which is far from that of the previous year's strong growth of about 30%, and this slow growth trend will continue until 2014.

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"P" gift giving was once an important part of luxury consumption. The bain report points out that policies have a great impact on the luxury market, especially for watches and men.

Watches accounted for more than 1/5 of domestic luxury goods consumption, and sales fell by 11% this year.

The growth rate of cosmetics, perfume and personal care products, which had been the mainstay of the luxury market in China, slowed down from 15% last year to 10% this year.

In view of the rapid rise of female consumer groups, the total market for luxury goods in mainland China is expected to be 116 billion yuan this year.

The Chinese are still the world's largest luxury consumer groups, contributing 29% of the total global luxury goods expenditure, representing an increase of 4 percentage points over the previous year.

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In addition, the depreciation of the euro and the richer product category in overseas markets encourage more Chinese consumers to buy luxury goods in overseas markets. P

The report shows that Chinese consumers spend more than 2/3 on luxury goods in 2013, which has risen sharply over the past year, which has slowed the pace of big international brands in China.

"China's luxury market has rapidly developed from" enclosure "stage to continuous attention to customer experience and comparable store sales stage," according to Bain strategy, which is expected to continue until 2014.

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