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Challenges And Opportunities Faced By Apparel Managers

2013/12/18 10:26:00 33

in the past, only when the goods were discounted or sold during the season or not, could they not know when they got ahead of schedule, and there was no longer any discount on the new products. Instead, the promotion of new products and other covert sales promotions could be seen everywhere, which was beneficial to the consumers. However, it also swallowed the vast majority of the profits of the operators, so that many operators fell into difficulties and even lost confidence in their industry.

This is the embodiment of the development of the industry to a certain extent. It is also the current situation of market competition of "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a ", which is an unprecedented predicament for our operators, and it is also a challenge and an opportunity.

in the face of such a form, how should our operators respond? How can we increase sales discounts to ensure profits? How can we find our own blue ocean? This is a concern for our operators. Let's discuss them together.

1, keep pace with the development of the industry, constantly recharge, and improve yourself /p >

> it is a familiar allusion to us to "sharpen our blades without chopping firewood." for our operators, it is necessary to take time to learn and recharge.

In reality, our operators do not know the seriousness of this problem.

A certain brand has organized two days' training meeting on how to place scientific orders. When we notify the dealers to participate in the training, our dealers will not be able to take part in the training because of the recent events in the home, the sales staff of the shops, the staff turnover, the training is not used, and so on. Some of them will even come out of the training expenses themselves instead of taking part in the training. Some of the reasons are not true. No matter what the reason is, the market status quo that the bosses do not know now is no longer the market that has been harvested before cutting down the firewood. It has evolved into the need to sharpen the profit of the knife and harvest the technology, which is a matter of business philosophy and consciousness. For example:

Maybe a training can't bring you a leap, but it can make you understand the current form, let you understand the advanced management skills of the industry, let you introspection and the gap between the best, these will give you invisible pressure, this is also invisible power, it deeply touches you, changes your thought and behavior, as time goes by, you will grow and progress in this touch, this is summed up in the home resentment, resentment, complain of the market.

two, adopt effective market development strategy

> opening a large store in small cities, and opening many stores in big cities. This is our strategy for opening up shop. I think this applies to the past. For now, I think "no matter big city or small city, there are many shops to open". Why?

P is a traditional idea of our Chinese people. I think our ancestors are very effective at this point, but I think there is still a layer of meaning: I am afraid that only one filial piety and no old man will be born, so there will always be more than one, and there will always be one filial piety.

This is somewhat the same as opening a shop.

If you only open a shop, then you must ensure that the store is profitable and sustainable, but the competitors in the market are against you. As we mentioned above, competition in all aspects is swallowing your profits, making your business difficult. At this point, there must be new stores to enhance your competitiveness and create profits for you again.

The number of shops is so large that it can not be all profitable, but it can not be lost. It always hurts and makes money. Next, the only thing you need to do is to make the loss less and make more money.

three, scientific control commodity /p >

In the war, if we want to fight a war, no matter how much the odds are, we must first prepare the grain and grass, ensure that the grain and grass are sufficient, the grain roads are open and the supply is in time.

For us, commodities are like food and grass, only quantity is not enough. You have to learn to control.

From the early stage of < a href= "http://www.91se91.com/news/index_s.asp > > order > /a > to the mid-term sale of goods, and then to the late promotion, all need scientific management methods.

Example: after our products are listed, our operators tend to pay little attention to it. Most of them sell it naturally, but do not follow up and analyze it specially. Until the season is not yet available, we find that there are too many stocks in some products. When we try to promote sales, we often have a low discount, and the sales are not ideal, which virtually increases your inventory. At the same time, it also reduces your sales discounts and profits because of low discount.

P > four. Manage yourself and your other half /p >

this seems to have nothing to do with store business. In fact, it affects at least 80% of your store.

For example: in the management of the shop, many times the boss is personally managing, he is the boss, and the shop manager is also a salesperson. He is also a salesperson. He is also a number of posts. Therefore, your words and deeds are the embodiment of your management concept, and are the teaching materials for the staff. Therefore, do not think that you are the boss, you can do whatever you like in the shop. You know, the employees are all in the eyes. I always think that the bad service of a shop is the bad service of the boss, that is the reason.

The most taboo in management is the emergence of two leaders, because two people's management philosophy and view of business are different. Things will cause different views on the performance of the store. At this time, if there are two voices, employees do not know whom to listen to, which is fatal to management.

So, when your decree is not very good, please close your home and solve it yourself. Please do not bring this confusion to the staff.

five, build a scientific organizational structure and do what you should do, /p >

from the original store to the existing 7 stores, with the increase in the number of shops, your identity is changing. At this time, you are on another level. As you were the monitor, you just have to manage your soldiers. Now you are the teacher, you can't just manage those soldiers, but to be a teacher, you must be equipped with brigadier, regiment commander, battalion commander, and so on, and can not be a light bar teacher. At this point, you only need to consider what the teacher wants to do, and don't think about what the squad leader wants to do.

Shop is the same reason. When a href= "http://www.91se91.com/news/index_c.asp" > shop > /a > a lot, at this time, you can no longer manage according to the original management method of 1 stores and 2 stores. Even if you think, your energy is limited, you should readjust the structure and set up corresponding middle posts, such as supervisors, managers, commodity personnel, warehouse management personnel, etc., and deploy personnel to do special duties, so that you can enhance your management and competitiveness.

for an operator, the promotion is all-around. These 5 points may be far from enough, but it is like a sword. With this sword, you can cut the spine and let you stand in the brutal competition.