"Haze Prevention Economy" Approaching Haze Product Network Sales Soaring All The Way

Since P has entered December, haze has followed, and the PM2.5 index is frequently "burst".

However, a haze brings both crisis and business opportunities.

Since the first round of shuffling of the anti haze mask Market in 2012, new inbound traders have flocked to haze, and the anti haze products "a href=" http://www.91se91.com/news/index_s.asp "> market < /a > scale is growing.

In order to prevent haze masks and air purifiers as the main force, the "anti haze standard" spreads like wildfire on the online shopping platform, and a large number of electricity providers such as Jingdong, Tmall, Suning, Amazon and so on come from different places to grab the market cake.

< /p >

< p > according to statistics, the sales of air purifier in the whole network entered a peak period from the middle and late 11 months, and sales volume increased by 680% over the same period last year.

< /p >

< p > < strong > anti haze products popular network < /strong > /p >

< p > China Electronic Commerce Research Center monitoring data show that on December 3rd ~9 days, the total volume of masks search of Tmall and Taobao increased by 185%, an increase of 495% over the same period, and the turnover volume grew by 214%, an increase of 903% compared with the same period last year. On the aspect of air purifiers, the volume of trading on the 7 day increased 184%, the growth rate was 910%, and the consumption groups were mainly concentrated in Shanghai, Hangzhou, Nanjing, Ningbo and Suzhou.

< /p >

< p > the monitoring data also showed that on December 5th ~9, the sales volume of air cleaner in Jingdong mall increased by 685.05% over the same period last year, and the growth rate of air purifier increased by 110% over the previous 5 days.

Among them, the sales of Shanghai warehouse increased by 1500% over the same period last year, and the growth rate of the warehouse increased by 405% over the previous 5 days.

< /p >

< p > for this purpose, the China Electronic Commerce Research Center has evaluated four typical e-commerce websites of Tmall mall, Jingdong, suning.com and Amazon.

Evaluation shows that as of December 10th at 10 a.m., four major e-commerce sites PM2.5 related commodity search volume was 4192, 1405, 272, 4791 times.

Among them, the total number of anti haze masks was 1269, 993, 115, 650 times, respectively. The total search volume of air purifier was 2198, 1334, 695 and 2346 times respectively.

< /p >

< p > data show that there are a large number of PM2.5 related commodities in the electricity supplier. Besides the anti haze "a href=" http://www.91se91.com/news/index_f.asp "Mask" < /a >, the sale of air purifier has also become the focus of the battle for "anti haze economy" in 2013.

< /p >

< p > China Electronic Commerce Research Center analysis, "haze prevention economy" is coming, anti haze product network sales are soaring all the way, many businesses sell anti haze supplies.

However, due to the limited PM2.5 protection technology at present, the relevant brands and products still lack certain industry standards. Therefore, the quality of PM2.5 protection products on some e-commerce platforms is uneven, and the brands are mixed up, even without the suspicion of exaggerating the efficacy of products.

This will not only give consumers a choice of confusion and actual damage, but also make the electricity supplier group lose credibility and lose credibility.

Industry consolidation and reshuffle are the key to win win for consumers and electric providers.

< /p >

< p > < strong > under the market melee, we must comply with the "three no", "one should" < /strong > /p >.

< p > China Electronic Commerce Research Center pointed out that a business of "haze prevention economy" caused by fog and haze is hard to stop in a time. For this market, the electricity supplier should pay attention to four aspects.

< /p >

< p > first, we should allocate resources rationally, not blindly.

Since March 2013, the new registered businesses of anti haze products on the electronic business platform have increased by a certain margin. Especially after entering the late November, it has increased sharply, and the resources are blind and flow to various types of products with "anti haze".

Some professionals say that the market scale of haze prevention products will reach 10 billion yuan this year.

The sales volume of "haze prevention products" is closely proportional to the haze weather. When the fog and haze appeared and before and after, the supply of haze products was far less than the demand, and the sale was serious. After the haze weather ended, the "haze prevention appliances" were oversupplied.

Therefore, the "haze prevention economy" has short time and reasonable resource allocation is indispensable.

< /p >

< p > secondly, it is necessary to rectify the market of "anti haze".

Haze is coming, and the 3M mask is on fire.

The price of Tmall malls 3M masks is 4~128 yuan, Jingdong is 1.2~69 yuan, suning.com is 15~390 yuan.

In some commodity evaluation, "high imitation goods" and "fake products" become more complaints.

The appearance of the mask is very similar, the price gap is large, the product is good and bad, there is no uniform standard and specification, which makes it difficult for consumers to distinguish.

Some consumers turn to overseas websites Taobao. These anti haze products not only can not filter PM2.5 particulates, are not conducive to consumers' health, but also damage the credibility of the electricity supplier.

It is imperative to straighten out the "haze prevention market" and formulate unified standards.

< /p >

< p > again, we must standardize the marketing strategy without exaggeration.

In addition to the anti haze mask sold well, the air purifier was once sold out. "Haze pot", "haze absorbing paint" and other related commodities have also actively joined the ranks of haze prevention, competing for the "haze prevention economy" hot cake.

Some electricity providers have taken the initiative to launch the marketing slogan of "fighting against air pollution" and so on.

However, in fact, some businesses have overpackaged the product function to cater to the consumers' psychology, exaggerated their actual efficiency, and imaginatively sold products and anti haze anti haze to propagate in the electronic business platform, misleading consumers.

Strict regulation of marketing strategy is not the key to exaggerating product effectiveness.

< /p >

< p > finally, consumers should be cautious when buying 3M anti haze masks online.

First, we should pay attention to the purchase channel, and suggest buying it through 3M < a href= "http://www.91se91.com" > flagship store < /a >.

Two, we should pay attention to the anti-counterfeit labels on the packaging. Many fake labels used on the 3M protective masks on the hot sale can help to judge the authenticity.

Three, when buying air purifiers, we should choose products with high energy efficiency level according to their actual needs and do not trust the false exaggerated advertisements.

< /p >