Down Jacket Market Usher In Winter Warm Tide Meteorological Information Create Marketing Volume

< p > < strong > price rise, inventory pressure < /strong > < /p >

Below P, most of the country has entered the cooling mode.

Under the cold wind, many down garment manufacturers are in the bottom of their hearts: a down coat is finally selling well! < /p >

< p > because of the late winter this year, plus the first half of the year, < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105" > bird flu guide /a > down production and rising prices, many domestic down garment manufacturers are pressing stocks.

When the clothing industry "rely on the weather" curse is difficult to break, the reporter found that some smart businessmen simply through big data mining business opportunities.

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< p > < strong > backlog like mountain > /strong > /p >

< p > before Shandong and Hubei came out of the news of the down sale of the down jacket this year, the Nanjing market was equally calm.

A few days ago, Lu Zhenwang, a well-known business observer, regrets on micro-blog. "Warm winter makes winter clothing market enter the cold winter, and how many down jacket workers are backlog."

This quickly aroused the resonance of many employees, and netizens said, "many workers in Beijing down this year are directly home.

Yesterday someone called me, 40 thousand pieces of stock, let me help him find a way, 20 million ah, directly crushed by inventory. "

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< p > in addition to making a fool of the world, it is understood by reporters that most of the raw materials of domestic suppliers of "a href=" http://www.91se91.com/news/list.aspx "ClassID=101112107107" > down "/a" were bought from the hands of individual farmers. However, after the first half of this year, the demand for poultry and ducks and poultry was reduced and the number of slaughtering decreased, resulting in a sharp decrease in the yield of raw materials.

As a result, the highest price of the down this year increased by 80% compared with the beginning of this year, although it has already dropped, it is still about 30% higher than that of the beginning of this year.

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< p > > the winter ordering of traditional women's clothing is usually in April and May. The avian flu incident directly determines the cost of down jacket this year will be very high, so some foresight businessmen put their energy on the woolen coat, but more people are still planting high costs.

A woman dress salesperson said.

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< p > with the data released by the Jiangsu investigation team recently released by the National Bureau of statistics, the price of men's overcoats and women's coats in Jiangsu in November increased by 3.9% and 6% respectively, while men's down garments increased by 6.7%, and women's down clothing increased to 8.7%.

This has also led consumers to reflect that this year's new down jacket is hard to see below 1000 yuan.

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< p > < strong > quick production < /strong > < /p >.

< p > Suzhou rhinoceros Wang costumes customer service department official told reporters that because of the frequent sale of feather clothing network quality problems, allowing consumers to purchase online exceptionally cautious, this year online shopping is particularly not to force. "Double eleven" we sold only a dozen or so down on the Internet, "Double Twelve" worse, and last year is really not Fabio.

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< p > but the offline sale is not far from last year. The stock is not serious.

It is understood that the rhino king has its own processing plant, greatly reducing the production cycle. "In the past, the down jacket production was at least 2 months ahead. Now we can produce a batch of goods in a week.

If it is warm winter, we will make a down jacket with thin material. If it's cold, make it a little thicker.

The responsible person said.

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< p > She speculated that most of the companies that had been exhausted by inventory in the market had no own processing plants and could only produce them in advance for six months in advance.

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< p > another person in charge of a down duty garment in Beijing revealed to reporters that "this year is a little worse than last year, but the days are much better than those of peers, mainly because of the increased investment in new product design."

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< p > < strong > < a > href= > http://www.91se91.com/news/list.aspx > ClassID=101112107102 > climate economy > /a > /strong > /p >

< p > climate changes and regional differences are very disturbing for garment manufacturers.

Reporters contacted the industry, sighing, "thousands of years of extreme cold, warm winter, cold winter, no one can tell this, we are in trouble."

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< p > in fact, many garment manufacturers are no longer willing to be led by the nose, instead of being passive.

There is a "Delphy's law" in Meteorological Economics, that is, if enterprises invest 1 yuan in meteorology, they may get 98 yuan economic returns.

It is understood that some clothing companies in Fujian require every store to fill out a simple questionnaire on local weather, temperature and customer wear every day, and send it back to headquarters at work.

In this way, the headquarters has control over the weather around the country, and the specific delivery is targeted.

At the same time, with the accumulation of weather data for a year and a year, there will be references for stocking, shipping and production in the coming year.

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< p > in the interview, the reporter found that there were professional a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" > meteorological technology service < /a > the company began to dig deep into the climate business opportunities.

"On the basis of certain data support, we turn meteorological climate forecast into clothing consumption forecast information, and many decisions in the clothing industry are no longer patting the head."

Zhang Yong, general manager of Beijing Meteorological Technology Co., Ltd., told reporters.

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< p > with the data provided by the company to reporters, compared with the previous month's data, the recent cities with bigger ups and downs in the intensity index of the down jacket increased 17% for Nanning, 7% for Fuzhou, 4% for Guangzhou, 39% for Tianjin, 38% for Xining and 37% for Beijing.

Zhang Yong explained that in general, the intensity of attention is closely related to the actual purchase, and the purchasing power of the down jacket usually takes a month's advance. This also causes the warmer areas such as Southern China to pay attention to the rise in intensity, but the northern region falls instead.

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< p > however, as the weather gets colder, the consumer's attention index is undergoing subtle changes.

Taking the 5 day rolling forecast as an example, Beijing's upper rush is 20.63, while Zhengzhou and Xining are relatively close, with the intensity index of 14.84 and 14.57.

It is worth mentioning that Nanjing's down jacket pays attention to the intensity index also leapt to 9.46, and Suzhou is 10.46.

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