• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Fashion Industry Set Off Private Custom Trend, Local Luxury Brands Welcome Change

    2013/12/19 20:07:00 159

    Luxury GoodsClothingTextilesFirst Lady

    < p > recently, in the 2013 Beijing international top private goods exhibition, high-end life exhibition and jewelry appreciation fair, the biggest feature of this year's exhibits is "customization", which is highly personalized, brand and cultural elements. It is handmade from aircraft, small dolls, and pearl jewelry, rare and precious, highlighting the taste.

    < /p >


    < p > a German staff member is pulling a ruler to measure the arm length, girth, waist circumference, chest circumference and leg length for an audience.

    < /p >


    < p > "consumers must stand upright when measuring, and their arms are naturally drooping and breathing is gentle."

    On the other hand, the staff members told the newspaper reporters that some people had a difference of one or two centimeters in length, and some people were too thin or too fat.

    < /p >


    < p > < < a href= "http://www.91se91.com/news/list.aspx" ClassID=101112107108 > "de Jue dress" /a > marketing director Le Meng Yun, private custom is a very huge and potential market.

    < /p >


    < p > Le Mengyun told this reporter that the "de Jue" suit started more than 20 years ago. At that time, Chinese people were not familiar with the concept of Western-style clothes customization, and few people had customized ideas. Now, with the rapid expansion of the western-style clothes customization market in recent two years, the Western-style clothes shop has sprung up like mushrooms, and the competition is becoming increasingly fierce.

    < /p >


    < p > Le Mengyun said that compared with the tens of thousands of suits that can be made in the production line one day, the Duke jacket made a suit and fully communicated with the customers, fully understood the appearance, character and style of the customers. First, we used a cheap fabric to test a "wool sample" and put a "light sample" on the fabric selected by the customers. After repeated communication and modification, it took 180 days to make the product.

    But almost no customers are too long, because custom tailored suits and consumption are "not impetuous".

    < /p >


    < p > reporters found at the exhibition that not only suits can be customized, leather shoes, jewelry furniture, tourism products, cars, private aircraft can be customized.

    < /p >


    < p > "at present, with the continuous improvement of people's living standard, private custom has gradually become a climate in China, and has become one of the ways for the new rich class to show its own taste and value."

    Zhou Ting told reporters, of course, these private customized products are mostly expensive, ranging from tens of thousands of yuan to tens of millions of yuan or even hundreds of millions of yuan, which can be described as "mysterious luxury."

    < /p >


    < p > Zhou Ting predicts that with the rise of the backbone of the new generation of society, people's demand for high-end and personalized will become more and more prominent. Private customization will become an indispensable part of people's life.

    < /p >


    < p > < strong > China will be born with local luxury brand < /strong > /p >


    < p > "with the rise of private customization, a number of high-end brands in China are on the rise."

    Zhou Ting said.

    < /p >


    < p > take the exceptional brand worn by Peng Liyuan, China's first lady, as an example.

    < /p >


    < p > when Peng Liyuan first appeared in front of everyone in the capacity of "first lady", Chinese people were impressed by her noble temperament, and at the same time speculated that she was wearing the brand of clothing.

    < /p >


    < p > > a href= "http://www.91se91.com/news/list.aspx? ClassID=101112107107" > Peng Liyuan < /a > the exception brand has been exploded overnight.

    < /p >


    < p > "this not only pushes Chinese local brands to the international market, but also enhances the confidence and recognition of Chinese brands, and promotes the development of China's local high-end brand market."

    Zhou Ting told reporters that because of its huge market and increasingly influential culture, China has the potential to produce a number of local luxury brands in tea, liquor, jewelry and other traditional crafts and technologies.

    < /p >


    < p > according to the "China luxury report" released recently by the Institute of wealth quality, although the global luxury market is facing many pressures in 2013, the annual growth rate is expected to reach 11%.

    China undoubtedly contributed a lot.

    China's luxury goods market is divided into two parts: local consumption and overseas consumption. In 2013, the domestic consumption of China's luxury goods market will reach US $28 billion, with an expected increase of 3%. Overseas consumption will be further enhanced, reaching 74 billion US dollars, and the sum of two people will add up. The total consumption of luxury goods in 2013 will reach 102 billion US dollars.

    < /p >


    < p > which brands will become the first batch of local luxury brands in China? From the list of 2013 wealth quality list, Moutai, Tongrentang, China tobacco, Wuliangye, Shanghai, exceptions, polar grass, seagull table, up and down, and bamboo leaf ten brands are most likely to become China's first batch of local luxury brands.

    < /p >


    < p > strong > local brand must also practise good internal strength < /strong > < /p >


    < p > "China is still facing many difficulties in cultivating local luxury brands."

    Zhou Ting told reporters that the first is consumer psychology.

    For a long time, the psychology of "worshipping foreigners and foreigners" is very serious in luxury consumption. When it comes to luxury brands, most people think and approve of foreign brands, and two is channel occupancy.

    In the 90s of last century, foreign luxury brands entered the Chinese market and occupied the best stores and locations at low cost; three, the pmission channels.

    Foreign luxury brands have already occupied the important layout of high quality media at low prices, and Chinese brands will pay a high price if they want to do the same publicity.

    < /p >


    < p > in view of this, Zhou Ting suggested that China should cultivate its own luxury brand, and still need to improve its internal strength. On the one hand, Chinese enterprises should learn from the management experience of overseas luxury brands, raise brand management level and create brand image; on the other hand, enterprises need to store a large number of talents, including talents in design, management, brand, marketing and so on.

    For the government, preferential policies and taxes should be given to promote the upgrading of Chinese local brands.

    < /p >


    < p > "the construction of luxury culture is not achieved overnight.

    < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105" > luxury brand < /a > construction and application of traditional elements, insisting on brand characteristics and making breakthroughs in technology, this is the foundation of creating luxury brands.

    Zhou Ting believes that if China wants to create local luxury brands, three principles must be adhered to: stick to, stick to and endure, that is, insist on the brand value of luxury brands, stick to the highest level of the market, and accumulate slowly in bad market environment.

    < /p >

    • Related reading

    The Central Bank'S Website Is Attacked And Tied To Bitcoin.

    financial news
    |
    2013/12/19 14:33:00
    36

    IPO Next Month "Gate" Jordan Sports Bird Or The First Release.

    financial news
    |
    2013/12/19 11:48:00
    118

    14 Provinces And Cities Are Included In China'S Maritime And Silk Road Economic Belt.

    financial news
    |
    2013/12/18 22:02:00
    111

    China'S Luxury Engine Deceleration, Men'S Watch Clothing Purchase Audience Reduction

    financial news
    |
    2013/12/18 19:55:00
    332

    Flexible Pricing Of Railway Freight Pportation

    financial news
    |
    2013/12/18 16:44:00
    27
    Read the next article

    Down Jacket Market Usher In Winter Warm Tide Meteorological Information Create Marketing Volume

    Now it has entered the cold winter, the down jacket should be sold well, but in some places, the down garment production enterprises and employees are suffering from the backlog of down jacket. Today, many professional meteorological technology service companies simply begin to explore business opportunities in depth. On the basis of establishing certain data support, the meteorological climate forecast is pformed into clothing consumption forecast information, and sold to the down production an

    主站蜘蛛池模板: 国产婷婷综合丁香亚洲欧洲| 黄色软件视频在线观看| 四虎在线成人免费网站| 精品久久久无码人妻字幂| 推油少妇久久99久久99久久| 国产精品福利片免费看| 啦啦啦中文中国免费高清| 亚洲丰满熟女一区二区v| sao虎新版高清视频在线网址| 黄色免费网站网址| 波多野结衣系列无限发射| 大佬的365天第三季完整视频在线观看 | 亚洲欧美成aⅴ人在线观看| 中文字幕精品一区二区2021年| 亚洲精品aaa| 最近中文字幕2019国语3| 在线看片你懂的| 免费看欧美成人性色生活片| 久久午夜无码鲁丝片直播午夜精品| 韩国朋友夫妇:交换4| 日产中文字乱码卡一卡二视频| 国产欧美日韩另类精彩视频| 亚洲理论片在线观看| 《波多野结衣系列mkmp-305》| 色吊丝中文字幕| 日本人成动漫网站在线观看| 国产日产卡一卡二乱码| 亚洲国产成人久久笫一页| 五月天亚洲色图| 日本在线观看www| 喜欢老头吃我奶躁我的动图| 一区二区三区四区精品视频| 激情伊人五月天久久综合| 女女同恋のレズビアン漫画| 又爽又黄又无遮挡网站| 久久97久久97精品免视看秋霞| 深夜福利视频导航| 最好看的中文字幕视频2018| 国产熟女一区二区三区五月婷| 亚洲国产精品日韩在线观看| 99heicom视频|