How Can Textile Enterprises Win In The Era Of Big Data?

< p > we often say that enterprises need to win the < a href= "http://www.91se91.com/news/index_s.asp" > market < /a >, the key lies in the product. Then how to evaluate the success of an activity? Recently, in the fourth national textile product development base "member day" in 2013, the schedule was very compact all day, and 8 guests spoke intensively, nearly 200 people's assembly hall, but few people were whispering, deserting, playing cell phones or leaving halfway, so the key to attracting them was the wonderful speeches of the guests.

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Hu Faxiang, general manager of China Textile Information Center and general manager of Shanghai lion Consulting Management Co., Ltd., in their speeches, referred to the "big data". The amount of data involved is so large that they can not be retrieved, managed, processed and sorted in a reasonable time through the current mainstream software tools, and become the information that helps enterprises make more positive decisions in business decision making. P, Zhang Bingliang

With regard to the industrial application of big data, ZARA, H&M, and the UNIQLO library, which has been popular for the past two years, can be obtained through multiple channels. But what is the real information construction mode of the domestic fabric enterprises? What is the progress of information construction at present? < /p >

< p > as the upper reaches of the textile industry chain, the information construction of the fabric enterprises is different from that of the fast fashion clothing brands, but many fabric enterprises realize that information construction will be an important development direction for their future business management and the core work they are currently concentrating on.

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Weng Zhihan, executive director of Fujian Longfeng, said that enterprises will spend 4 years on the existing basis to further enhance the information management of enterprises. P

"Longfeng's industrial chain extends from grey cloth to clothing. Our information construction will also be completed in several steps: first, we will connect all the factory's ERP together; extend to the offices where the enterprises are distributed throughout the country; then extend to the suppliers of enterprises; finally, we will join the franchisees and sales outlets of enterprises to achieve the integrated and efficient management of enterprises".

Gu Zhongwei, general manager of Wuxi Heng Tian, also said that enterprises attach great importance to information construction, and currently set up departments responsible for ERP management of enterprises.

"A Japanese customer who has established a long-term cooperation with the enterprise will share the information platform with us so that we can see the use of the goods, make up the bill or return the bill every day."

Gu Zhongwei said that the information management of enterprises is limited to the internal, and will also consider developing in this area, and sharing information resources with suppliers.

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< p > in the development of new products, "plagiarism" is a common problem encountered by fabric enterprises.

Kan Hong, a consultant in the field of textile chemistry in the State Intellectual Property Office, analyzed the importance of patent protection through a case study.

Because the new product of a domestic fiber enterprise has not completely protected the patent in the middle and lower reaches of the industrial chain, it is later occupied by most of its profits from a foreign enterprise.

Patent is not only an effective means to maximize the interests of enterprises, but also an important manifestation of the competitiveness of enterprises. Therefore, how to excavate patent technology is the key content of this Kan Hong's speech.

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< p > we are in a big data era, with the development of information, domestic textile enterprises can acquire many popular trends released by many organizations at the first time, and test how enterprises pform information into products.

Shafi, director of commercial affairs in DE DREER VISION, France, told a small story when she shared the trend of international textile trends and product development in 2014/2015 autumn and winter.

A few years ago, when she introduced a fashion trend to a domestic clothing brand, the director of the company made a deep impression on her: "every color will appear in the fashion trend of every season, so how do I choose it?" until now, I believe that there are also a few enterprises that are equally puzzled.

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< p > when they communicate with the downstream brands of < a href= "http://www.91se91.com/news/index_c.asp" > clothing < /a >, they sometimes talk about the "unprofessional" of some fabric enterprises.

"Some fabric companies say they can provide products as long as we need them, but in fact what they are good at and what they can accomplish is not even clear to them." "some fabric salesmen are always used to give a lot of fabric to us to choose, not to provide the corresponding fabric according to our brand positioning."

In his share, Mark Ed Faye, director of design of Shanghai (commercial) Co., Ltd., tried to build a complete product brochure from the perspective of the fabric enterprise, a virtual theme, and told the fabric company how to get the product from the theme to the product.

"At this stage, many clothing brands including Mark Ed Faye are integrating supplier resources. If a fabric supplier wants to establish long-term cooperation with Mark Ed Faye, when he comes to us, tell me that they have developed several themes this season, which are suitable for the fabric of our brand. I will immediately give him a different look. The doorman can make such a fabric company very good."

Qu Chuang said.

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< p > when we feel that information is developing, we sometimes feel that information is "blocked".

Just like the current domestic fabric enterprises have many new technologies and new products, but they can not pass them well to downstream enterprises.

In the active enterprise sharing session, Kou Yongqi, deputy general manager of Daly silk (Zhejiang) Co., Ltd. first introduced the product that the enterprise won the 2013 best women's wear fabric award, and launched the enterprise's innovation experience in recent years.

Wu Aier, deputy managing director and production manager of Nantong Yongsheng fiber new material Co., Ltd., and the general manager of Limited by Share Ltd, general manager of Bailong East, introduced the latest products of enterprises. Some of the companies here immediately expressed their desire to further understand and try to cooperate.

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< p >, as Xie Fangming, director of the product development division of the national textile product development center, said in his speech, the current survival of enterprises is polarized. The future market has put forward higher requirements for enterprises.

How can enterprises interpret trend information and consumer psychology? How can online and offline sales be combined? How can enterprises make use of their own advantages to make simple and efficient use of new materials and technologies? Xie Fangming said that at present, many enterprises have an urgent desire to improve, instead of opening doors behind closed doors, exchanging information and drawing information as a compulsory course for enterprise upgrading.

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< p > < strong > Hu FA Xiang: 2013 the overall growth rate of the domestic textile industry is slowing down < /strong > < /p >

< p > 2013, the overall economic performance of the industry was stable. The production, investment and efficiency of the industry were all better than last year, but the growth rate declined. Investment growth in the central region slowed down; the export market had dropped somewhat recently, and the proportion of the traditional export market has declined; the domestic market sales continued to be low, and the new channel of e-commerce has a certain impact on the traditional channels.

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< p > from the current macro environment, the major developed countries in 2013 showed signs of unanimous recovery.

The recovery of export trade in the world's major economies has recovered, and the purchasing managers' index of manufacturing industry has picked up recently, and the prosperity of small businesses is relatively low.

China's economic growth momentum and mode change slowly, investment dependence is high, and the role of domestic consumption needs to be enhanced.

Overinvestment and ineffective investment increase the problem of overcapacity and the risk of economic crisis.

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In 2013, the growth rate of domestic textile industry slowed down, slightly better than last year's P.

In various sub sectors, linen textiles, industrial textiles and wool textiles grew faster, and textile equipment, household textiles and printing and dyeing industry grew slower.

The output of main products in the industry has obviously declined, and the recent situation of clothing production is not good enough.

The economic growth rate of the textile and garment industry is still declining, with only a few sub sectors growing faster than the industry.

Domestic textile exports have improved in general, but downward pressure still exists. Textile export prices and quantities remain at a low growth rate, and this year's clothing export price growth has dropped significantly.

The traditional export market share is declining, and the ASEAN export market is growing rapidly. The pfer of orders is one of the reasons for the weakening of exports.

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< p > 2014: the risks of the operation of the industry: domestic asset bubbles and debt risks; the US QE reduction will begin in March next year; the European debt crisis will break out periodically; the catalyst will be the maturity of Italy and Spain's bonds in the three quarter of 2014; the changes in International trade rules, TPP, TTIP and PSA; exchange rate risk.

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< p > < strong > Zhang Bingliang: supplier retailer < /strong > < /p > in big data era.

The cooperation between Dongli P and UNIQLO is the docking between suppliers and brands, and the two have achieved a win-win situation. The form of this strategic alliance is worth learning from the Chinese textile industry.

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< p > the fabric promotion Manual of Dongli, Japan will design fabrics into different styles of garments according to different brands, so that their products can really meet the needs of consumers.

The work is so meticulous that it is worth learning from domestic fabric enterprises.

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< p > cooperation between UNIQLO and Dongli, let us see the huge profits generated by the joint efforts of suppliers and retailers in big data era.

UNIQLO's fleece, hot underwear, washable sweater, light down clothing and other star products seem simple, but after careful consideration of the market, they are targeted to launch products.

The success of UNIQLO products has proved the importance of quality cost performance. It also shows that innovation is sometimes not subversive and requires only a slight adjustment.

UNIQLO's success has also benefited its suppliers, Dongli. At present, a special group in Dongli is connected with UNIQLO to share the sales data of UNIQLO, and adjust product direction in time according to market reaction.

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< p > in the next 10 years, there will be a number of competitive clothing brands in China. Their success is inseparable from the support of fabric suppliers. How to achieve docking and establish efficient cooperation will win profits and achieve win-win results in the era of retail and big data, which is worth the industry's expectation.

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< p > < strong > Kan Hong: patent application and protection strategy in textile field < /strong > /p >

< p > finding problems and solving problems, forming inventive ideas, technical analysis, identifying existing technologies, risk judgement, avoiding design, summarizing and improving the process of digging and inventing points, writing technical disclosure books, selecting protection methods, writing patent applications, and completing patent applications.

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< p > intellectual property refers to the right to occupy, use, punish and gain the fruits of intellectual labor. Intellectual property is an intangible property right. It is protected by the state law as well as housing, automobiles and other tangible property. It has both value and use value. The value of some major patents, well-known trademarks or works is much higher than that of houses, automobiles and other tangible properties.

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< p > the three meanings of patent: patent right, patent technology, patent literature.

The characteristics of patent protection are exclusiveness, effectiveness, regionality and invisibility.

The requirements for patent protection are: the patent "three characteristics", novelty, creativity and practicality; the instructions are fully disclosed; the claims are supported by the instructions.

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< p > patent excavation how to do it? Looking for the idea of inventions, starting from 4 aspects: standards, sources, timing and foundation.

The standard one is the rational standard, the effect is better than before, and its function is better than before. Unlike others and previous technology solutions, the implementation mode is different, the structure is different, the method steps are different, the effect is different, and so on; the new business realization mode.

Two is the perceptual standard, completed a certain work, proud of his heart, completed a certain work, the process is very difficult.

Improvements and changes in the original scheme can be achieved by R & D departments; new ways to achieve a certain function or role, such as methods, processes, systems and structures, are not related to the original uses of the existing technology solutions; they have the technical characteristics of others.

Non R & D departments can also focus on patents and selling points; the possible future technological trends of the market; the potential or potential needs of customers; the possible direction of development of partners and competitors.

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< p > < strong > Qu Chuang: < a href= "http://sjfzxm.com/DESIGN/designer/index.asp > > designer < /a > in the eyes of fabric development and industry trend < /strong > /p >

< p > the future men's wear market will pay attention to product consistency, atmosphere marketing, consumption experience, focus on different styles and narrow the market, pay attention to the original theme and visual pmission, so fabric oriented development and original design are very important.

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< p > the development and integration of domestic fabric enterprises has a trend of popularization, lacking thematic research and development, and lacking products with distinct characteristics.

In addition, the node of product development of domestic fabric enterprises is lagging behind, and the operation of domestic clothing brands is becoming more and more standardized. Clothing brands have more and more strong desire to have thematic, targeted and original fabrics. The trend of future clothing brand development is diversified, stylized, thematic and brand oriented. Fabric enterprises need to have targeted ability to develop products for clothing brands, and jointly develop with clothing brands.

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< p > in fact, fabric and garment development processes are similar, from theme cases to inspiration panels to fabric presentation.

Fabric enterprises need to provide different types of fabrics according to the positioning of clothing brands.

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< p > < strong > Shafi: 2014/2015 autumn and winter international textile fashion trend and product development < /strong > /p >

< p > for fashion trends, fabric enterprises can not be used, but to combine the consumer market, according to the positioning of different brands, targeted to provide fabric products.

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< p > the trend of 2014/2015 autumn and winter that we provide to the Chinese market is divided into three themes: classic spirit, modern era and natural happiness.

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< p > classic spirit is aimed at regular attendance at formal occasions. To the people who are required, classics are their best choice without losing dignity and elegance.

The modern era is aimed at young office workers, of course, there will be some dress requirements, but not so strict, so they have a bit of space to express themselves, the fashion breath in the workplace, modern and not flaunt.

True happiness is aimed at a group of consumers who have no work constraints. They dress more casually and are able to match their unique style and preferences, so the degree of freedom is relatively large.

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The trend of P can not be completely applied. Enterprises need to pform the fashion trend into products according to brand positioning and consumption demand. This process tests the ability of enterprises to interpret trends.

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< p > DE DREER VISIO has just started its business in China. From the trend inspiration to the commodity display, the company provides guidance for clothing companies and fabric companies to ensure that the customers have a high level of design and development process.

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< p > < strong > Shi Hongxing: Yongsheng high performance elastic filament is available < /strong > < /p >

< p > Nantong Yongsheng has developed a series of new elastic filament products: SPH and SQH.

Compared with spandex, SPH has the advantages of good elasticity, easy forming crimp, easy dyeing, good color fastness, bright color, strong linen feeling, stretch elasticity and good recovery.

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< p > SQH is similar to SPH in performance, but because of different fiber specifications, SQH is delicate and has strong film sense.

SQH is mainly used for elastic spring, summer and autumn shirts, skirts, spring, summer and autumn winter trousers. SPH is mainly used for spring Chiffon shirts, spring and summer, autumn and winter trousers and skirts.

SQH and SPH are used for woven weaving, medium twist and low cost.

Knitted weaving is usually made by weaving without twisting and twisting. It is a product with great potential in the market.

Refining, high temperature shrinkage, predetermined type, alkali reduction, dyeing and finished product finalization are the dyeing and finishing processes of the two fibers.

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< p > other elastic composite fibers of enterprises include D400 and composite elastic wool like fibers.

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< p > Nantong Yongsheng fiber new material Co., Ltd. is a wholly owned subsidiary of Hangzhou Yongsheng Group Co., Ltd.

At present, the main and production differential composite fiber products.

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< p > < strong > Kou Yongqi: Daly's breakthrough in inheritance is < /strong > < /p >.

< p > the innovation direction of Daly in recent years is to pform the product innovation mode, stick to the road of technological innovation, carry out product innovation and brand building on the basis of culture, and deepen the cooperation mode of Industry University Research Institute.

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< p > in the 2013 China International fabric design competition, Daly's silk fabric designer Ding Yuanyuan developed the "impression grid" and won the award for the best women's fabric application.

Fabric inspiration comes from pop art's fashion sense.

The tranquil blue is raised by the geometric grid, making the whole fabric quiet and lively.

In the design of the entire fabric, in order to make the fabric show a special stereoscopic visual effect, at the same time, it has a soft, rich, soft, wrinkle resistant, warm and breathable wearability.

The warp adopts (1/20/22D factory silk 8T/Z * 2) 7T/S, the weft yarn adopts (21S/1 cotton yarn +40D spandex) 8T and 80S/2 cotton yarn.

The process design is based on the German LEONARDO wide digital jacquard machine, combined with a variety of composite structures, to achieve single and double layer structure. Combined with the technology of flower cutting and sand washing, the appearance of the fabric is expected to have a special visual sense.

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< p > Daly silk's work in recent years in product and technological innovation is to change the mode of product innovation.

The new product development and marketing are integrated into the development and marketing center; the production plant strengthens its base function, and provides effective support for the frontier product development and marketing, such as technology, quality control, delivery period, logistics and trial production of new products; through a reasonable matching of various product design and development personnel, it improves the one-stop development process from pattern to fabric to finished product style, and meets customer's one-stop purchase and service requirements conveniently and quickly; and independently checks and balances between development, marketing centers and production bases, and establishes a balance mechanism of mutual encouragement and restriction, so as to ensure that centers and departments do their duties, promote each other and share interests in the process of new product development and business promotion.

The two is to persist in the road of technological innovation.

The three is to create products based on culture and < a href= "http://www.91se91.com/news/index_h.asp" > brand < /a >.

The four is to deepen the mode of industry university research cooperation.

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< p > > < strong > Wu Aier: Dow launched Dow yarn dyed yarn < /strong > < /p >.

< p > Baron worked with Dow, and developed EcoFRESH Yarn in 10 years, which cost nearly 100 million yuan.

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The principle of < p > EcoFRESH Yarn is to mix the specially treated cotton and ordinary cotton fibers. Under the condition of no salt and alkali, the cotton fibers treated with special treatment are dyed, and ordinary cotton is basically not coloured or rarely coloured, so as to render the effect of flower ash.

By adjusting the content of modified cotton in EcoFRESH Yarn, we can adjust the depth of yarn color, and use different spinning processes to show the effect of AB yarn, Duan Caisha, and point yarn.

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< p > flexible deployment is the advantage of EcoFRESH Yarn, which enables rapid response.

Commonly used stock preparation, order immediate delivery, small orders flexible, dyeing on demand, reduce inventory pressure.

EcoFRESH Yarn is rich in variety and can avoid flying flowers in production. It is difficult to reproduce products of different styles.

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< p > at the same time, EcoFRESH Yarn has the characteristics of energy saving and environmental protection.

Low temperature dyeing, fast coloring, shorten the dyeing time, increase production; without sodium sulfate and salt, no alkali fixing agent; the fixation rate can reach 99%, the dye can generally save 20%~30%, up to 44%; greatly shorten the time of boiling, dyeing and washing, and save about 30% of water and electricity; reduce the concentration of dye auxiliaries in wastewater, and greatly reduce the cost of sewage treatment.

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