Small Brand Clothing Stores Do Business Skills

< p > < strong > adopt network concession distribution system < /strong > < /p >.

< p > clothing is very suitable for Internet marketing. It has become the first category of electric business.

Moreover, the brand concept of consumers online shopping is weaker than offline, which is an opportunity for clothing brands without strong influence.

In order to achieve successful network marketing, enterprises in the case should do four things well: < /p >

< p > first, do a good job in product positioning.

Product < a href= "http://www.91se91.com/pioneer/" > Quality < /a > is the basis of enterprise survival. This should be unswerving. At the same time, the product should work hard at cost performance, and be positioned as a brand product with superior quality / price ratio.

To this end, we must select and compete with our main competitors and create competitive advantages in terms of product quality.

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< p > Second, build official online shopping mall.

We must build a brand exclusive shop, which is not afraid of brand and can be accumulated step by step, but it can not be without brand awareness.

Creating a well-known online clothing brand is more likely to make a brand than the online offline market.

The purpose of building an official online shopping mall is to create a network brand image communication base and play the functions of display, sale and service.

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< p > Third, be an online distributor rather than a direct distributor.

For professional clothing shop development, < a href= "http://www.91se91.com/pioneer/" > licensed distributor < /a >, share products, services and information with distributors, and carry out online direct marketing by distributors.

Of course, self owned network brand franchise stores can also carry out direct retail business, but they should coordinate sales prices with other Franchised Distributors.

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< p > 4, formulate a distribution incentive policy.

For example, according to the scale of the purchase price to provide price discounts, according to the scale of sales incentives to provide rebates, encourage network distributors to enter more and more sales.

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< p > in short, products should be positioned as the most cost-effective products, which is the most appealable to network distributors.

Nowadays, online stores pay great attention to honesty and credit accumulation. As long as the product quality is good and the profit space is large, they will become the first brand.

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< p > < strong > create a three-dimensional network marketing system < /strong > < /p >

< p > first step, choose the third party platform.

The cost of self built platform is too high, so we need to use the traffic flow and mature a href= "http://www.91se91.com/pioneer/" > third party platform < /a >. We must have our own network shop, which is equivalent to the network base or base area. At the beginning, we can choose a platform to expand to other network platforms after being mature and stable.

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< p > Second, to study the similar products of the third party platform.

If you choose Taobao, you need to study products similar to Taobao on your own, which will compete directly with you in the future.

We should study their location, concepts, prices and copywriters.

We can see more about the better sellers in similar brands, study their related information publicity and other successful promotion and service experience, and learn from others' successful experience in fast learning.

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< p > third steps, clear the positioning of clothing, do a good job of concepts and content.

After studying competitors' products and similar best-selling benchmarks, we should combine the understanding of target customers and make clear the brand concept of their clothing, including positioning, brand core values, slogans, etc., and pform these core contents into descriptions of commodities.

In the network channel, customers do not buy products before, impress them is your language description.

Copywriting should clearly express the USP (unique selling point) of the product.

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< p > fourth steps, forming a three-dimensional network marketing system.

Relying solely on the third party platform to wait for customers to come to the door, this kind of network marketing is actually of no value.

After the completion of the third party platform shop, the enterprise needs to widen the < a href= "http://www.91se91.com/pioneer/" > network communication surface < /a >.

We can spread the well designed content through various channels, such as official website, blog, podcast, Baidu post bar, micro-blog, WeChat, forum, community and so on. The purpose is to draw traffic to our online store.

The spread of this time mainly expresses three aspects: who I am, what benefits the customers can come to the shop, and how the past customers evaluate our products.

In this way, a three-dimensional network marketing system with multiple channels around one core has been established.

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< p > Internet marketing is by no means an online shop capable of supporting. It is more important to clarify its brand positioning and form a conceptual barrier different from its competitors. Then it can help online stores increase traffic through three-dimensional dissemination, and enhance conversion rate through differentiated demands and customer value based copywriting.

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< p > < strong > C2B pre sale system to break through high inventory difficulties < /strong > /p >

< p > the so-called pre-sale mode, in short, is to produce samples, display products, collect sales orders and deposit on the Internet, then organize the development and production, then pport and circulate, and finally achieve terminal sales.

This will gradually subvert the traditional way of selling electricity.

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< p > from the perspective of apparel retailing, the whole < a href= "http://www.91se91.com/pioneer/" > channel inventory < /a > is very huge. If in this process, part of the important products will turn to online channels and turn to customize, such as a new product, first proofing, sample clothing, then display, receive orders, organize mass production, and decide by consumers themselves what kind of clothing they produce and how many products they produce. This will greatly change the competitive position of manufacturers in the market and achieve maximum inventory.

Nowadays, more and more traditional channel businesses want to apply the pre-sale mode to offline channels. Before launching the main line, they will test consumers' response through online pre-sale.

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< p > in the long run, if the enterprises in the case adopt the C2B pre-sale mode, one can make consumers get a lower price than simple group buying; two, it can make the product supply, production and marketing chain shorter and faster; three, it can meet the needs of consumers' niche and realize personalized customization and flexible production.

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