To Start A Clothing Store, We Must First Learn To Attract People'S Attention.

　　 Children's wear market It is one of the most potential markets in China. However, the proportion of children's clothing industry in the whole garment industry is very small. Statistics show that the production of children's clothing in China only accounts for about 6% of the total clothing output of the country. Experts point out that the demand for children's clothing will increase by more than 10% in the next few years. To build a strong brand has become a top priority for China's children's clothing industry. The consumption of children's clothing in China's urban areas has been on the rise in recent years, with an annual growth rate of 26.5%. With the further improvement of family income and the gradual realization of a well-off standard of living for urban residents, the consumption demand of China's children's clothing market has shifted from the practicality of basic life to the pursuit of beautiful fashion.

Children's wear profit Relatively high, the general forty-five fold purchase, twenty percent off sales also have nearly 70% of the profits, and there are many varieties of children's clothing, consumers can not make obvious price comparison, the owner is easy to grasp the initiative! Birthday set, 61 sets, the Spring Festival two sets, usually two sets, a year down to 61 also to 6 sets of clothes, with a set of clothing retail price average 100 yuan calculation, the average consumption of people as high as 600 yuan, with the quality and brand requirements are higher and higher, this data will also be higher and higher.

　　 The main brands of children's clothing stores

Parker lands, Babu beans, Barbara, babe square, 12 Hi, melon, taro, Jada, Jindo, Tinker cat, seven color cloud car, little pig banner, growing new world, Li Guo and so on.

　　 The business area of children's wear shops

Children's clothing is won by the style and price, the shop size is not high, and the minimum size is no less than twenty-five square meters.

　　 Capital investment in children's clothing stores

Except for rent and decoration, ten square meters of rice are stocking about 7000 yuan, and so on.

　　 Management of children's clothing stores

Single brand franchised stores Multi brand storefront 。 The single brand store basically takes the form of brand authorization. After signing the agreement with the manufacturer, the manufacturer provides unified decoration information, product manuals, publicity POP, image counters, etc. the multi brand management stores are more flexible, including store decoration, and the price discount can be adjusted according to circumstances.

　　 Shop decoration for children's clothes shop

Children's clothing is the pursuit of personalized goods, shop decoration also needs personality, can use the original color wooden shelves. As for the display of products, try to put the products in shape, and do not just hang them all over the place! Because children's clothing is not much but the essence.

　　 How to open a good clothing store?

In all cases, children's clothing will backlog, so the general situation is: the same batch of goods, high profit in the early stage, thin profit in late stage, except for expenses, on average, the net profit is around 35%.

　　 Purchase channels for children's clothing stores

There is basically a wholesale market for children's clothing all over the country. Children's clothing is no more than baby products. It can be entrusted to the distribution center, because the style renewal is very fast.

　　 Competitive environment for children's clothing stores

Because the entry threshold is low, there are more competitors in children's clothing stores, but most businesses are very ordinary. Only a small number of shops can become the top representatives. It is not the restriction of funds, but rather the purchase of children's clothing. Judgement It is necessary for shopkeepers to have a ready observation on styles, colors, prices, and consumption psychology. At the same time, they need to have a keen sales promotion ability. Therefore, the general owners can not do it. If you have less of the above abilities, you will be more careful in the children's clothing industry.

　　 Matters needing attention in the management of children's clothing stores

Product backlog is the most careful problem for children's clothing stores. Many shops lose money because of their backlog, and many stores do not lose money, but they only earn a lot of backlog goods.

The two option is: if local consumption capacity is strong, people's brand recognition is high, and shopkeeper is not proficient in clothing, then we should consider making a single brand, taking the route of brand authorization, and exploiting the market power of the manufacturer. If the local consumption ability is ordinary, there is no brand name and suitable for various products, but there is a premise that the owner needs to know. Brand consumption It is an inevitable trend.

　　 The owner asked:

First, we should have a clear understanding of the trend.

Two, proficient in product materials;

Three. Familiarity with local consumption structure;

Four, timely promotion ability