Advanced Customized Women'S Shoes Sheme Show In London

< p > the first independent appearance of the London Fashion week China's "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "brand, was stunning in the fashion week of Paris by the senior consultant of the original Dior brand market, and was photographed crazily by the photographers in New York fashion week.

In 2013, Liu Qiongying and her senior women's shoes sheme were stunning in the world fair.

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< p > despite the fact that it has not been established for a long time, sheme has become a good friend of many celebrities, and Mrs. Cherie, the wife of former British Prime Minister Blair, has ordered 7 pairs in one breath.

The surge of performance has made Liu Qiongying confident. "Let the intangible cultural heritage of China become the contemporary fashion art." < /p >

< p > < strong > sheme became the first Chinese shoe brand in London Fashion Week < /strong > /p >

At P on September 10th, at 10 o'clock in the evening, Liu Qiongying walked to the fountain beside Lincoln's central square in New York. A man suddenly pressed against her feet and pressed the shutter. He said, "Oh, God, it's beautiful!" /p.

< p > the sudden admirers made Liu Qiongying laugh and cry. On that day, she wore sheme advanced women's shoes, black scrub sheep skin, and two plates of ankle embroidery.

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< p > finally, the < a target= "_blank" href= "http://www.91se91.com/" > < dress /a > psychology professor JamesDickson from New York took more than 50 pictures, and pulled the interview from Liu Qiongying, who was tired from the fashion week, to midnight.

The elegant appearance, exquisite workmanship and the feelings behind her shoes will be the most important specimen in my dress psychology.

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Less than 6 days after P, sheme became the first Chinese shoe brand to enter London Fashion week.

The peony and the butterfly are fixed on the tip of the shoe by the delicate embroidery stitches. The blue and blue bamboo leaves are blooming lightly on the upper, and the whole Chinese soft buttons are embedded in the heel.

Traditional Chinese crafts such as Shu embroidery, hand-made leather binding, jade inlay and so on are most vividly displayed on each pair of sheme women's shoes.

Harold, Searl, a fashionable high-end department store in London, is a fashion buyer who offers to introduce sheme to high-end department stores in the UK.

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< p > in the fashion week of Paris, sheme is known as China's "fairy shoe", and even the senior consultant of the original Dior brand market can not help but "too beautiful, too delicate, too China!" < /p >

Less than P, sheme is also popular with overseas fashion collection market.

In April 17th this year, the German "a target=" _blank "href=" http://www.91se91.com/ "leather" /a "and footwear Museum collects a female shoe of sheme.

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< p > "I prefer ladies to go shopping in sheme to let beauty flow."

Liu Qiongying once climbed the Mount Wutai in a 12 centimeter sheme, and wore a 10 centimeter high heel sheme to visit Fifth Avenue for a day. "I am a sheme mouse, also a live sign.

The women's shoes should have the beauty of the artworks and the comfort of the sports shoes at the same time.

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< p > "sheme advanced customization, at least two months ahead of time, then there will be a shoe last division, a facial trainer, a craftsmen, and a" a target= "_blank" href= "http://www.91se91.com/" designer "/a" to "measure shoes", and even the data of the calf should be mastered.

Liu Qiongying introduced that a pair of well made ordinary women's shoes would probably need sixty or seventy working procedures, while sheme's high-heeled shoes should have at least 137 processes, and the high-end customized version should have more than 200 processes.

From measuring feet, making last, selecting materials, cutting, sewing, binding, bottoming, matching, shaping, grinding, and cosmetology to maintenance, a pair of advanced customized women's shoes need at least 6 workers with more than 15 years' manual experience to make for one month.

"There are 60 workers with more than 15 years of shoemaking experience in the sheme 100 person team.

We design and make every pair of shoes as artworks. "

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< p > < strong > intangible cultural heritage can only survive if it is consumed. < /strong > < /p >

Less than P, Chinese fashion brands have never given up the dream of becoming a luxury in the world, but so far no one has been successful.

The reason is that "Chinese element" seems to be a double-edged sword, which shows the luxury of Chinese while reducing the acceptance of the market.

Liu Qiongying also encountered similar difficulties.

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At the beginning of the brand building, Shu embroidery was the most important design element. The Chinese wind design accounted for 90% of the total product. Almost every pair of shoes was a bright P embroidery.

"Good looking and difficult to play" became the first blow to Liu Qiongying by the market.

She once painted Monet's water lily in the form of Shu embroidery and beads.

The pair of wine glasses and women's shoes, priced at 108000 yuan, were bought by a Canadian guest, but the feedback was "the shoes are beautiful, but they are too bad to match, rarely wear".

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The feedback from P has caused a heated debate in the design team.

Some people insist that the DNA of luxury brands can not be changed. The lack of a large area of Shu embroidery sheme can not reflect the difference.

Liu Qiongying, who is fond of Shu embroidery, is reflecting that "Shu embroidery culture" must be recognized by the market from exhibits to commodities.

Traditional culture, especially the intangible cultural heritage, can only be passed through "a href=" http://www.91se91.com/news/index_c.asp "> commodity < /a > consumption, so as to have real world influence and be able to be inherited."

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P finally persuaded Liu Qiongying.

In 2012, Shu embroidery only accounted for 40% of the design elements of sheme, while sales increased by 2 times.

In April this year, the newly opened Beijing China World Trade Center image store was already profitable in September.

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< p > "customers teach us to do subtraction, and shoes look good, so we need to dress conveniently, otherwise we will be shelved."

Liu Qiongying said, "good design is like Chinese landscape painting, leaving blank is also a kind of beauty."

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