China'S Sports Apparel For International Standard Setters

If Chinese sporting goods companies use a standardized language to describe their business, I am afraid it is just an easy thing to do.

High technology standard is an indispensable barrier for enterprises in the leading position of the market, because it can protect their technological core strength, and is also a potential wealth of enterprise brand.

In the developed countries of the European and American sports industry, the development of various standard systems has formed a huge industry that can match the total retail sales of the society.

Since 2008, with the gradual maturity and further integration of China's sporting goods market, market competition has risen to the standard competition as many experts have anticipated.

Compared with the relevant standards of the fitness equipment industry in recent years, the establishment of the national sports goods Standardization Technical Committee sports apparel Sub Committee (hereinafter referred to as "sportswear branch") is also of epoch-making significance for the standardization of China's sports apparel industry.

Although the "made in China" of sporting goods has been in the international market, the product quality and manufacturing technology are also improving. However, the gap between "made in China" and its international brands is still in its own brand and independent intellectual property rights.

At the same time, as the sporting goods industry involves many fields such as textile, chemical industry, machinery and so on, standardization work has been difficult to effectively unified planning and coordination.

For a long time, there are such problems as low standard, low level and long standard age in the sporting goods industry, which directly restrict the bargaining power of the entire Chinese sporting goods industry's export trade.

Chen Shujin, vice president of China Textile Industry Association, thinks that enterprises attach importance to standardization engineering, which is the embodiment of moral standard and legal standard.

The standardization project of enterprises is definitely not only a matter of technical directors, but also a consideration of the leaders of enterprises.

For enterprises, standardization engineering and product quality and brand are on the same starting line.

Sports goods enterprises themselves also realize that China's sporting goods industry has gradually entered the stage of technological standard competition, which is an important direction for the future entity operation of enterprises.

"Anta is a good example.

Anta Sports Science Laboratory combines motion mechanics with products. From product design, testing, proofing, testing, data collation, a set of highly standardized technology standardization process, the visitors will soon feel trust in the enterprise.

In addition, high technology standards are also conducive to scale expansion on the product line.

Yang Shibin, director of sportswear branch, told reporters.

"The information about the industry standard is the resources shared by the members of the sportswear branch in the future.

It is hard to avoid arguments when setting standards. There will be debates in promoting each technology, including international standards, and different expert opinions will be very different.

A standard from drafting to final approval is required by the majority of the members, while most enterprises meet the standard requirements to make it a standard. "

Li Su, director of Anta quality management center, told reporters about the importance of the industry standard to the development of enterprises. "The more opportunities for the domestic standards committees and the international standards committee, the more business representatives of the committee will participate in the discussion of international standards in the future.

If a company can make great efforts in formulating many industry standards, it will naturally get the recognition of the whole industry.

If the new standard is always put forward by several companies and shared with everyone, it means that enterprises can continuously create new technologies. "

At present, some of the routine standards of the domestic garment industry are in line with international standards. However, some new technologies have not yet been able to find standards in the international arena.

However, the establishment of sportswear branch has increased the opportunity for members to carry out deep and horizontal cooperation in the upstream and downstream industries, such as the timely sharing of technical standard information.

Yang Shibin told reporters that the technology docking with the international first-line brands will strive to become the makers of international standards, so that Chinese sports brands can enter the international high-end market, which is the ultimate goal of the establishment of the clothing standardization system.