Consumer Preference For Cotton Clothing

The US Cotton Corp and the international cotton association have recently completed a survey on the characteristics of global clothing consumption.

According to the survey, the average clothing consumption per capita increased in the first quarter of this year.

Among them, led by Italy ($440) followed by the United Kingdom ($439), Germany ($399), Japan ($319), Columbia ($255), China (252 US dollars), the United States (229 dollars), Turkey (227 dollars), Brazil (195 U. S. dollars), Thailand (77 U. S. dollars), India (58 dollar).

Other major findings are as follows: 75% of American consumers shop more than once a month.

The frequency of Europeans shopping is relatively higher. In Britain, 64% of consumers go shopping every month, followed by Turkey (57%) and Italy (54%).

In terms of price concerns, only 28% of Europeans were concerned about prices, which were much lower than that of Asians (43%) and South Americans (38%).

In the form of store choice, Italians are fond of independent boutique shops, accounting for 42%; Chinese consumers prefer department stores, accounting for 37%; consumers in Thailand and Brazil prefer to go shopping, the proportion is 51% and 43% respectively; 36% of British consumers are fond of visiting chain stores, while American consumers share 23% in large stores and chain stores.

62% of consumers in the world like cotton clothing.

Among them, Germany topped the list, the number of consumers accounted for 88%, followed by the United States 78%; Brazil 72%; Japan 69%; Columbia 67%.

Most consumers in the world like clothes that are easy to handle.

Among them, 83% of consumers in Thailand pay more attention to this; 80% of Turkey consumers like wrinkle resistant clothing; 78% of Brazilians like to buy clothes with good anti fouling properties; German and British people prefer to buy waterproof clothing, which accounts for 60% and 53% respectively.

In terms of fiber composition and washing instructions before consumers buy clothes, consumers in China (69% view fiber composition, 59% view wash instructions) and Japan (63% view fiber ingredients, 53% view wash instructions) account for the most; consumers in Columbia and Brazil are the least favorite people to view these ingredients before buying.

In the United States, 50% of consumers will check the fiber composition before buying, and 36% will see the washing instructions.

When consumers talk about fiber products they do not want to buy, they mention the most chemical fiber.

About 25% of consumers avoid buying chemical fiber clothing.

In the survey, 44% of consumers mentioned that 1~2 did not like fibers when they bought clothes, compared with 44% in 2006.

Consumers in Germany and Italy are the most exclusive of other fibers. Most consumers in the two countries mention clothes that do not like chemical fiber products.

83% of the consumers in Turkey do not like nylon, and 61% of Thailand consumers do not like wool products.

Cotton has won the favor of consumers all over the world due to its soft, traditional and breathable properties.

The reputation of cotton is the highest in European countries: 92% of Italy consumers believe that cotton has good air permeability, and 87% consumers traditionally choose cotton fiber: while Turkey consumers prefer cotton's softness (84%) and comfort (78%) performance.

Natural fibers such as cotton, silk and wool are obviously more conducive to protecting the environment than man-made fibers.

But in this survey, consumers in Columbia and Thailand chose to support chemical fiber (40% of people considered safe) and elastic fibers (36% of them agreed to use).

Nevertheless, relative to 75% of consumers' support for cotton in environmental protection, there is still a small number of people supporting chemical fibre and elastic fiber.