Board Shoes, Starlings, Starlings, Sports Cowboys

Starling: the brand performance of starling (China) Co., Ltd.: launching the first brand of board shoes, the first sports cowboy and the leading brand of China's tide playing equipment. The date of creation: 1986 signing Star: no other single door secret: create a new world of SOCOOL, the 9 monthly magazine in 2008, the 1986 commemorative version of the starlings, the stage of the trend, the BAGE's fashion design, the word "86" of the year of laser etching, and the fashion elements of 80s and 2008 of the last century.

In 1986, BAGE, the first Chinese board shoes, was born, reflecting the unique dressing style of the new generation in the 80s of last century, and became the symbol of fashion at that time.

22 years passed, and those BAGE shoes had already surpassed a pair of ordinary shoes. Not only did they record the metamorphosis of a generation of classic shoes, but the reputation of the "shoe family" was like the exquisite crown of the mare design.

It has also become an important symbol of the combination of sports revolution and trend culture, and has become a concept in the trend of life. It continues the legend of BAGE shoes.

In 1986, the first shoe of the board was launched, "it's a bit like CONVERSE canvas shoes and a little bit like a pair of shoes."

Speaking of the first pair of board shoes produced by the 1986 starlings, CEO Ding Junxian, a starling (China) Co., described it with delight.

Although we can not find the original version of the year, we can hardly imagine the trend model of that era. It can be said that in the mid 80s of last century, the revival of the economy and culture was just under the state of awakening, and it sprouted and grew at an amazing speed.

"Who can control the direction of consumption and portray the consumers' desire for fashion?"

Ding Junxian's unique thinking has lifted the tide of fashion and fashion at that time, and began to have an indissoluble bond with the "shoe family".

But leading the trend may not be able to meet market demand.

In the mid 90s of last century, the fashionable style of board shoes had not been appreciated by the consumers, but the beach shoes had been sold for several times.

Continue to insist on producing board shoes?

Or switch to beach shoes?

Ding Junxian had to face up to the needs of the market, and finally decided to stick to the "family of shoes," but at the same time he also produced sandal sandals. The sandals were said to have been treated with "FASTNESS" technology for a long time, and they had not been debonding for a long time. They had become a powerful protective equipment for the flood front in 1998.

Starling has the reputation of "beach shoes expert".

The persistence of "Board Shoes family" until the end of the 90s and early twenty-first Century of last century, finally, the market demand pointer was about to switch to board shoes. At this time, the development strategy of the Starling company slowly returned to the "Board Shoes family", and even appeared "eccentric". In 2002, a Haikou dealer who had a lot of eyed eyes opened the first single shoe store that monopolized the Starling shoes.

Starlings are pioneered in sports cowboys and a group of brave young pioneered, brave and innovative young people. Ding Junxian described the meaning of BAGE. BAGA=BRAVE+AGE is the abbreviation of brave new era.

Then, at the beginning of this century, the final position of the "family of shoes and shoes" was just settled. At that time, the professional sports brand was alone in the world, and it eyed the young people who pursued the trend. Cool, dazzling, new and orthodox fashion were very different.

Ding Junxian is very optimistic about the subdivision of the market, and the subgroup is the main target consumer group. "Tide playing crowd is often rebellious and alternative, advocating not identical lifestyles, and they often become the object of others' imitation, so that the consumer groups will gradually expand, and high school students and College Students are the main consumer groups, and there is more potential consumption space."

At the same time, "as we get older and based on our brand sentiment, we specially designed business shoes for mature people."

Ding Junxian said that with the heavy attack of fist products in recent two years, the starlings are becoming more and more perfect in the products of "Board Shoes family", and the three pillars of street playing, cool fashion, and leisure time series support the banner of "Board Shoes family".

Brother also did not rush out of clothing like other brands. As Ding Junxian said, to have a strong brand foundation, while developing footwear products, starlings have always been concerned about the sportswear market. In order to better make clothes successfully listed, insisting on originality through years of meticulous preparations, the starlings joined hands with SIOR clothing design company of South Korea, and began to extend the series of products such as fashion garments and accessories, and gradually entered into the shoes and clothing business. The young people who pursued the trend no longer paid attention to the distinction between sports and leisure, and paid more attention to the personalities and trends. By the end of 2006, the starlings of the starlings were the partner products of the starlings' shoes. They both continued the brand style, and the shoes and sports cowboys were in line with the new trend of the young people. At that time

The original sports cowboy uses special fabrics to combine the design elements and tailoring of motion with the unique design of human body curve changes in sports. It emphasizes the comfort and Sport color, the retro line and embroidery collage to show the fashionable personality when wearing jeans. It becomes the pillar of clothing equipment in the tidal recreational camp.

In order to provide the younger generation with the tide playing equipment, when the Starling sports cowboy has been rolled out in the major markets, the starlings have opened thousands of exclusive shoes and clothing stores, excluding those special counters and specialized halls. "Steadily rising" is the most appropriate evaluation for the development of the starlings.

"The starlings and the starlings are playing the role of" tide playing cool shoes "and" tide playing clothes "respectively, thus becoming the brand new" tide playing equipment "for the young people nowadays.

"The Starling tide equipment combines the desire of the younger generation for the trend and the unique fashion design concept. It can integrate all kinds of fashion elements into the tide playing sports equipment through the touch of nature and technology." in 2008, Ding Junxian formulated the strategic layout of the "China Tide equipment leader brand", and put forward a concluding slogan for "Board Shoes family" and "starling sports Cowboy".

Chao chao, it is not the same as the street.

It defines "play" as an interest and defines "exploration" as a spirit.

Ding Junxian once explained that tide play is the value embodiment of new generation exploration and innovation.

Therefore, apart from the innovation and guidance of the products, starlings have another way to do advertising and marketing. The visual billboards and online game billboards on the campus have become the favorite of the starlings, especially the new media such as PPS and SOCOOL.

There is no doubt that PPS guides the fashion trend of the network world in another way. The user group of PPS network TV has a high degree of compatibility with the consumer group of the Starling brand.

Joint PPS, through the PPSteeam client wide range, the casting of the eight brother tide brand "work can not be".

During the Olympic Games, a lot of Internet TV advertisements were invested in the Olympic Channel by PPS and CCTV. During the Olympic Games, plus the "jingle family" music jingle, the latest advertising movie "chasing" was broadcast in the live broadcast column, so that the click rate of the official website of the Starling website surged, the website was swung away and had to be upgraded again, so that it would continue to sign a contract with PPS in October.

"SOCOOL" is the hub of the Asia Pacific tide playing masters. The brand alliance of chao chao equipment and the first brand of chao chao magazine has injected fresh power into the culture of the Starling culture, and is also conducive to the popularity of starlings in the international brand competition.

In addition to that, the starlings designed the product handbook to be the "sportswear of sportswear". The design of the shoe tying scheme, the first selection of shoes and shoes of the first shoe family, and other ingenious activities, the most popular information, the coolest dresses, the latest fashioned clothes, and the "tide play" to lead the trend, this is the tide playing zone that the starlings want to build.