XTEP Shoe Industry Opens Staff "Olympic Games"

Ding Jinzhao, chairman of XTEP, took out the spark from XTEP's tenth generation of beacon shoes. The reason why XTEP employees were delivering the torch 100 meters sprint: the more than 5000 person's full sports meeting was rare in Quanzhou area; the Olympic style competition inspired every XTEP person to participate in the heat.

At 7 in the morning of April 29th this year, when XTEP chairman Ding Jinzhao took out the "kindling" from XTEP's tenth generation beacon shoes and solemnly ignited the "holy fire" of XTEP's second workers' sports meet, XTEP's unique "Olympic Games" began.

Taking the torch, torch carrying torch, lighting the sacred fire pot, representing the team and flying pigeons, these Olympic special scenes were staged in advance at the XTEP workers' sports meet.

During the Olympic year, the Olympic Games elements were added to XTEP's workers' sports meet, representing all XTEP people 'Olympic counterparts'.

Later, XTEP's workers' games will also continue to inject "Olympic elements" to reflect the XTEP people enjoy the sunshine and enjoy a happy corporate culture.

Liu Qingxian, vice president of XTEP (China) Co., Ltd.

Like the Olympic Games, the torch relay was delivered in the early morning of April 29th. I believe everyone who passed the "XTEP workers' Sports torch relay route" in the economic development zone of the Qing Dynasty could not forget the magnificent spectacle at that time.

3 main torch bearers, dressed in XTEP sportswear, carrying the torch with XTEP LOGO, followed by 3 deputy torchbearers and 78 flag bearers, guided by two open road cars, and carried the torch around the Qing Meng development zone.

"Pedestrians on the road have stopped to wait and see. Many people even applaud us. At that instant, I really had an illusion that I really came to the scene of the Olympic torch relay."

XTEP Human Resource Center Xiao Lin said with a smile.

The last torchbearer is XTEP President Ding Shuibo, who led the team around the circle of the anti riot brigade stadium of the Qing Meng development zone, and personally lit the sacred fire pot.

Subsequently, 15 representatives of the 15 centers of XTEP entered.

On the sports ground, the athletes represent the heroic and handsome team, and the cheerleaders cheer on the stands.

As the host announced the opening of the "second XTEP Cup" staff sports meeting, 5000 peace pigeons were released, and all XTEP people shouted: "let the movement be different".

"The Olympic torch relay this year has aroused high patriotic enthusiasm in all parts of the world where there are Chinese people.

Therefore, to cheer for the Olympic Games at home, it can arouse all the enthusiasm of all the XTEP people, and let everyone feel that they are also a part of the torch relay.

Ding Shuibo, President of XTEP, said.

"In order to let all XTEP people enjoy the joy brought by the sports, XTEP put all 5000 employees in two days' leave and attentively participated in the sports meet."

Liu Qingxian, vice president of XTEP, said that during the games, all the top executives of XTEP could not travel. The first event of the opening ceremony, the 100 meter race, must be attended by all the senior officials.

The two day in the stadium is just a microcosm of the XTEP workers' games.

In fact, the XTEP games include 26 events. Apart from the riot squad stadium, which is mainly used for athletics, two sub fields were also set up in Jinjiang II and Quanzhou Olympic Garden stadium.

"There are special considerations for choosing a sports meet at the end of April."

Liu Qingxian introduced that in April, the first two months of the staff's Spring Festival leave, they had gone through such a long period of rest. Their hearts had not yet been fully recovered, and their work enthusiasm was far worse than before. In addition, during the Spring Festival, employees' diet was irregular, and cholesterol and other aspects tended to rise.

"At this time, it is particularly important to hold a sports meeting to give you a dose of stimulant and arouse the vitality and passion of the staff."

To build up the three corporate culture brand, "the workers' games is just a microcosm of XTEP's corporate culture."

Liu Qingxian introduces that there are three brands in XTEP's corporate culture. They are three parties held on May 1st, eleven national day and new year's day as nodes. They are called "May 1 fashion movement", "eleven charm literature and art" and "New Year's day moving people's articles" respectively.

Exercise and the workers' sports meeting at the end of April, to guide the company's workers to strengthen physical training, strong physique, but also includes the "May 1 evening party" and the praise of XTEP's model workers. "Eleven charming literature and art articles" is at the peak of XTEP's production management. In order to make the XTEP people remain happy in their busy work, during the eleven period, XTEP mobilized all the central departments of the company to take part in tug of war competitions and basketball matches after work, and held the "XTEP concept singing competition" on September 30th's National Day Gala. The "May 1 fashion movement" was passed through the XTEP General Assembly in March during labor day.

In addition to the selection of "XTEP star", "annual XTEP management elite" and "annual XTEP loyalty award" for front-line staff, managers and veteran employees, the "moving XTEP XTEP pride" annual personage award has been launched. The winner will become the cover character of XTEP magazine, and will appear on the calendar and calendar of the company.

"XTEP's corporate culture is a chain of systems, although for these corporate cultural activities, the company has paid a high cost, but we think it's worth it."

Liu Qingxian made a rough calculation. During the May Day activities, the company needed to spend about 500 thousand yuan, about 200 thousand during the eleven period, and about 800 thousand during the new year's day.

Only good character can produce good products, and good products can expand broader market.

And good character needs to create strong cohesion and loyalty within the enterprise, which requires a series of corporate cultural activities to marketing.

Therefore, investment in corporate culture is not a burden, but a capital. "

Ding Shuibo, President of XTEP, said.

In order to ensure that the implementation of corporate culture activities can achieve the best results, after every activity, XTEP will make a return visit to each employee, investigate employee satisfaction, and collect staff's opinions and suggestions as the basis for the improvement of activities.

Employee evaluation, XTEP marketing center Pony: "other enterprises organize activities to make use of holidays.

But XTEP always uses normal working hours to organize activities, and never takes up the rest time of employees, so that employees can have enough rest time after sports and entertainment. This really touched me.

Xiao Wang, a front-line employee, said: "such a large-scale and creative sports meet is not a success for any company.

This makes me proud of being a XTEP person.

Whenever I mention their company sports meeting with fellow workers in other enterprises, I can be proud to introduce to them that our XTEP has the same Olympic Games.