Interpreting The Marketing Strategy Of Tai Zi Long By The Advent Of The Era Of Sophisticated Marketing

Today's enterprises in the vast market of China, if they continue to follow the traditional thinking of the past and choose to uncover the mass consumer market, not only the cost is increasing, but also the rate of return on marketing is decreasing. P

Under this complex environment, all enterprises need to rethink the marketing proposition facing the future, that is, to carry out a more sophisticated marketing -- locking the "elite" crowd.

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< p > in the first Chinese Zhejiang merchants golf tournament, which has just closed, the "a href=" http://www.91se91.com/news/index_c.asp "> Prince" dragon "< /a > has completed an effective crowd marketing through the designation of" a href= "http://www.91se91.com/news/index_c.asp" clothing "/a" supplier ". It can be said that following the strategic turn of the" Peak Night ", the strategic landing of the brand's deep tillage and meticulous development means that the brand of the prince has achieved a brand-new brand trip.

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< p > < strong > brand needs the power of introspection < /strong > /p >

< p > Zeng Zi said, "I have three provinces in my life, which are unfaithful to people, who do not believe in friends, but do not believe in them." as Confucius's favorite student, Zeng Zi's sentence still has profound connotation today.

From a personal point of view, introspection is the embodiment of self improvement; from brand perspective, introspection is the process of brand development.

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< p > a brand new requires self-examination to define the direction of development. A centenary brand needs self-examination to maintain its vitality. A powerful brand needs to introspection to clarify its brand character and enrich its brand connotation.

In the early days of brand development, Prince Tai long held the brand concept of "self-confidence and natural excellence", and invited Jiang Wen and Liu Yunlong to speak for themselves. While focusing on product quality, he created a distinctive brand image.

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"P" today, the internationally renowned Prince of dragon, in the state-level industrial park, international leading production equipment and other first-class hardware foundation, and sincere Korean famous brand operation master Jin Yongcan, as an important position, for the development of new blood, it can be said that everything is ready for the east wind.

This Dongfeng is the inherent strength of brand introspection, which stems from the upgrading of brand concept, that is, the upgrading of brand spirit.

If Tai Zi Long brand is early, < /p >

< p > the idea of "self-confidence and natural excellence" shapes a confident image, so the "elegant and new style" is a self-evident self-confidence, which is the spirit of a successful person from inside to outside.

Yes, Tazi dragon has entered a new stage of development. The brand new appeal of "elegance and new style" is the spiritual strength of its development and expansion.

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< p > < strong > "Jing Zhong" speed up brand development < /strong > < /p >

< p > after clarifying the brand character and strengthening the direction of brand value, Prince Tai Lung needs to convey the brand new spirit idea to the audience.

The "Peak Night" has made the best announcement for Prince Tai Lung.

Next is how to land.

The head of Tai Zi Long Brand took a fancy to the first China Zhejiang Business golf tournament.

Great minds think alike, Mercedes Benz, BMW, Standard Chartered Bank, Citibank, etc. < a href= "http://www.91se91.com/news/index_c.asp" > high-end brand < /a > are all frequent guests of golf events.

Tai Zilong is the leading brand of men's clothing in China, and also the leading enterprise in Zhejiang Province.

Such a race, Tai Zi long can not be missed, nor should we miss.

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In this event, P is not only a participant in Zhejiang business, but also with a modest and prudent attitude and with the sincerity of "advanced customization", invites Zhejiang businessmen to truly experience and test their products and brands.

The most important thing is that Tazi dragon took a fancy to the high quality crowd of Zhejiang businessmen, that is, the "elite crowd" who perfectly matched the brand concept of "elegance and new style". Their leaders and refined temperament made the most appropriate deduction for "elegance and new style".

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In the first Zhejiang businessmen high ball elite competition, the wealth elites, while enjoying and pursuing quality life, are also making a collision of wealth and creativity, which is probably the factor of the next wave of wealth boom in China. P

A seemingly easy Zhejiang business high ball game, but has a very strong "elite" influence power.

At the same time, it has also become the beneficiary of the event. Through the elite group of high-end events, the brand connotation has been deeply interpreted and annotated, and the strategic landing of brand upgrading has been realized satisfactorily.

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"P", "the consumers on the platform of the mass gathering" have very strong influence and demonstration effect on the public.

In the future, enterprise marketing, except mass communication, will become a necessary choice for elite marketing, and the dissemination of resources will also become a scarce resource in communication, and it is worth digging deep into the enterprise.

Ding Junjie, President of the National Advertising Research Institute, said.

I believe that in the near future, the Chinese national enterprises represented by Tai Zi long will walk out on the road of brand deep ploughing, and the Chinese brand will also grow stronger.

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