Clothing Tail Cargo Market Should Emphasize "Three Changes"

With the market of seven or eight tail goods headed by Tian Lan Tian clothing market in Beijing, one after another has opened up. It can be said that after the market has been precipitated, the tail cargo mode is still continuing high temperature, and even many commercial real estate developers who are frustrated in the commercial war are trying to revitalize the items with the tail cargo mode.

But during this period, a lot of "tail goods market" flourishing several days later.

With the tag of "tail cargo", the spirit is still not working. What does it depend on?

How to maintain the true colors of the tail market?

Experts point out the new plan for the future cargo market.

Volume refinement: the tail cargo market must be limited in volume. The larger the market size of the tail cargo, the greater the possibility of failure.

With the concept of tail cargo no longer new, the degree of concern is bound to drop, and a lot of businesses and businesses operate with the concept of tail cargo, which does not provide the supply of tail cargo, which makes the image of tail goods negatively affected.

Therefore, "small and fine" is the prerequisite for the future market.

The volume is not big, the 35000 square meters are the most suitable, the quantity is small, but the guarantee goods source is the real tail cargo, may absorb the upper grade brand source, as well as the brand manufacturer's tail cargo.

At the same time, increasing the planning of outdoor products fully embodies the concept of "less and better".

Splitting and thinning: splitting and thinning will be one of the trends in the future market.

Beijing's tail cargo market is much more distributed and basically saturated.

The tail cargo market will undergo a real differentiation era.

The development of multi commodity line coexistence mode is more inclusive. This is the pformation that the bulk cargo market must face.

People eat, wear, live, use, travel, these living elements have the existence of tail goods, and the division of commodities can make consumers "amused".

Service deepening: upgrading service concept and extending the concept of tail cargo is also one of the development directions.

Through many years of market operation, many market operators of tail goods have realized that people's understanding of the tail cargo has deepened. They have trained and excavated a number of consumer groups that are suitable for the consumption of tail goods.

However, consumers' demand for quality and reputation of the tail cargo has been raised. This also requires the market to improve the conditions of hardware and software. It may reappear with the concept of Taobao mall or tail store mall.

Huang Guoxiong, Professor of business school, Renmin University of China: the development of the tail cargo market must realize standardized and standardized management, and protect the common interests of production, sales and consumers to the maximum extent, so that they can develop orderly.

Hong Tao, a professor at Beijing Technology and Business University, concentrates on the management of tail goods in the form of professional market, which is an innovation of the commodity market format. It is worth promoting and learning from the commercial format.

Guo Dongle, vice president of China Market Association: the tail cargo market must stick to its market positioning and maintain the characteristics of the tail cargo so as to make better innovation and development.

Beijing Market Association Secretary-General Guo Jie: the tail cargo market is a professional characteristic market, and the tail cargo market is not easy to be copied. Its success depends on the fact that the goods are genuine and genuine.